Nowadays, and especially in social networks, it is natural to meet infographics of any type: Informative, journalistic, biographical, scientific, statistical, among many more, which work quite well not only to promote or sell a product, but also to share valuable and relevant content in the world. Despite the fact that "an image is worth a thousand words", if it has a lack of intention, an unlimited target and a difficult message to interpret, it will be necessary to complement it with a title, text or link that is able to facilitate understanding of it.
They are visual diagrams whose objective is the summary or synthetic explanation of information or text. Thanks to information and communication technologies, they are now able to integrate multiple audiovisual media to improve the message that they want to convey, beyond showing a simple scheme full of letters, numbers or symbols themselves.
In them, we can find and express data such as: graphs, timelines, research, reviews, etc.
The main reason is because it will make your website or social network more dynamic in relation to your content. In general, if people don't see images in digital text, they don't read it. Nor, if the information is too long to read, especially on social networks.
Other reasons to consider using these visual diagrams are:
In summary, using or including visual diagrams within an SEO positioning campaign, rather than being something useful, is necessarily necessary, that is, if we want to capture the attention (and intention) of our audience as we have proposed.
Remember that if you are looking for digital marketing strategies to help improve the visibility of your business, The Cloud Group can advise you on the subject in a timely manner.