A landing page currently has a lot of importance within a website, as long as it is built in a precise way and with a very clear objective. To do this, it is necessary to identify the needs of our customers and know in a very timely way the benefits offered by our products or services, since these are essential when attracting new users. But…
A landing page It consists of a landing page hosted within a website, which has the objective of transforming visits into new customers.
How do we do this? By having them fill out a form, click on a certain button, subscribe to our e-mail, etc. In general, these actions have been previously defined by the company, and will have a positive impact on it if they are carried out in the right way.
Through conversion. That is, when a visitor becomes a viable business opportunity for our company or personal firm.
There are currently two types of conversions when defining a landing page within a digital marketing campaign:
Experts in the area speak of five fundamental elements, namely:
The keywords will be fundamental both for this section and for the remaining content.
In this sense, remember that the functionalities are very different from the benefits. You need to be very clear about the differences between the two definitions before offering them on the landing page.
Also, keep in mind to list the benefits when presenting them, since this form will give more results.
Through the monitoring of the conversion percentages, which will be thrown through SEO tools that offer analytics in this regard. In relation to this, they are extensions, plugins, or add-ons that will allow you to know the statistics of said landing page and thus take more concrete actions on it.
In summary, a landing page will be perfect, as long as it achieves an effective conversion around our business objectives and as long as visitors can identify the valuable content provided by the service or product.
Likewise, it must contain the five elements mentioned, which must be previously established before being introduced on the website, social network or in any other online page format.
Remember that if you are interested in receiving advice in this area, The Cloud Group can help you define a digital marketing strategy according to the digital market in which you are inserted.