Currently, many writers and web developers who are in charge of the SEO positioning of a company or brand, focus mainly on building a digital marketing campaign based on keywords that energize the website or social networks. Performing an analysis of the key terms, comparing them with others to determine their relevance, competence and frequency during online searches, as well as to establish the objectives of digital positioning, are just some of the tasks that a professional in this area should perform to achieve successful optimization. But what about page authority? Before addressing how this concept influences our SEO strategy, let's know what it is about.
It is an online positioning indicator that was developed by the Moz company, one of the largest and most important SEO companies that currently exist in the world. This is responsible for measuring the credibility, quality and authority within the pages of a website, regardless of its domain.
We can achieve this through online tools or extensions for web browsers. The most famous so far, is the one that was created by the MOZ itself, known as Link Explorer, which allows knowing the aforementioned aspects (authority, quality and credibility) for free and in detail.
All you have to do is insert the link of the website you want to measure, register, verify your profile through your email and that's it.
If this seems too complicated for you to obtain the information you need, you can choose other options such as the SEO Toolbar, a practical extension designed for Google Chrome and Mozilla Firebox that will allow you to do exactly the same. You just have to download it for free in the store of each browser to start using it.
Although it may seem complicated, these five tips can be very useful when tackling this task:
Similarly, if you use an internal link on your website, make it related to the theme you develop.
In summary, SEO positioning helps you considerably improve page authority, as long as you have a well-defined marketing strategy that not only focuses on keywords, but also on aspects such as language and user location. just to mention.
In addition to this, it is important to use digital tools that facilitate the optimization of the website or social networks, which will serve as indicators to find weaknesses in these online spaces.