The advantage of custom software is the simple fact that it provides features that are not available in regular software.
It is productive when the application is designed with the needs of the organization in mind, as focusing on the requirements of a particular area gives you more insight into what needs to be improved and can be provided to both employees and the business and the customers.
If it is a software application designed to increase productivity and meet internal requirements, this will be offset by promises of profitability.
If the company has enough unique tasks to use custom software, it is advisable not to settle for standard applications and define a solution.
For this reason, with the development of your own software for a company or a specific sector, you can obtain a better vision of the operation of that sector, improve the necessary aspects and optimize your processes or obtain the opportunity to promote.