Sales Navigator is a digital extension that allows segmentation of leads through LinkedIn, a social network that seeks to connect companies and people. It was made with the purpose of getting closer to potential clients in our market, statistically improving the sales of our company or personal firm. According to Ander Werckmeister, writer of the article LinkedIn Sales Navigator: What It Is and How It Works, this premium tool has the objective of facilitating the search for users through the filter configuration, storing customer lists, offering notifications of interest about your niche and allowing the optimization of your marketing campaigns within the social network.
Although most people use LinkedIn to find a job or hire human talent, this paid tool (generally used by companies and CEOs) considerably expands your benefits as a user, among which we can highlight:
The possibilities offered by this tool to improve search results in terms of leads are many, a matter of knowing how to manage it according to our business interests. Among its most outstanding utilities, we have:
Take into account that to achieve the effect you want, you must review the profile in detail and write a unique and personalized message for each person.
Some of the most important are: Keywords, location, profession, and company size.
However, thanks to the application of certain filters and algorithms that only the premium extension offers, it can provide the possibility of finding quality profiles within these spaces.
In summary, if you are thinking of including Sales Navigator in your company or digital signature, this may be the best time to consider it due to the multiple benefits and options it offers to improve your digital marketing strategy inside or outside this social network.
If you are still not completely convinced, contact one of The Cloud Group's advisors to find out more about it.