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What is a guest post and what is it for?

We have talked to you before in this blog about the guest post and why it is a practice that is still very much in force and can help you a lot in your marketing strategy, especially in making link building. But… what is guest posting really and what can it be used for? Mainly it is about creating an article as a guest author on another blog. It must be on a topic that makes sense to the readers of that blog and will include one or more links to your website.

This is the way in which the practice contributes to link building. If other websites link to yours, you will improve your internet reputation in the eyes of Google.

Advantages of making a guest post for which you write

As we already told you, the main advantage is that this editor will get publicity for the blog in which he writes. By inserting a dofollow link to your blog or website, you will improve its position in search results.

Remember that one of the factors for SEO positioning is that the website has a significant number of visits and by building links through white hat strategies, such as guest posting, it is possible to achieve this.

In addition to this, the writer will be able to improve their personal brand and achieve greater visibility, as well as demonstrate the values they have as a digital editor.

Another advantage is that other people, and most likely the brand itself, will share said blog post on their social networks, newsletters and more and you will be able to make it go viral.

Advantages for the blog that receives the guest post

If the owner of Blog has a publication schedule, after receiving a guest post you can rest from writing your weekly blog or at least one of them. In addition, the guest post is supposed to be of value, unique and provide something relevant to the target audience, so the readers will also benefit.

On the other hand, it is very likely that the author of the guest post will share the link in their social networks and professional groups. So you will be receiving and benefiting from the disclosure of the same that brings more visits to your blog as consequences, many of them surely from new users.

In addition to this, you will be able to offer content more regularly if you do not want to replace any in your publication calendar. Another benefit is that you will provide more variety to the content of your blog since you will be able to rely on the knowledge that other authors have on topics related to yours.

Thanks to the support of other authors, you will most likely be able to publish articles on different topics, with other points of view and different writing styles. Your blog will never be a boring place and will always be aligned with your marketing goals. marketing.

We can also add that opening yourself up to a guest posting strategy will help you build strong relationships with others. bloggers and create alliances with other brands. Once it is known on the internet that you accept guest posts, various people will reach you offering to collaborate with you and you will create a network of allies that will boost your business.

They will not only increase visits to your blog and Web page, as we mentioned before, you will also achieve more followers on social networks.

If the guest poster shares your link to the article they wrote on their networks, others will want to follow you too.

Some recommendations to make guest posts without being penalized

Google penalizes some practices that it considers spam and one of them is forced link building. That is why the inclusion of the links in the guest posts you make or receive must look as natural as possible or you may receive a penalty.

Also, the article must be of high quality, it must not be copied from elsewhere (which would also be plagiarism and is very wrong) and the links must not come from pages with a bad reputation. You can guide yourself with the MOZ tool, for example, to find out the DA or domain authority of a site and what its status is.

At The Cloud Group we can offer you various marketing services that can take your business to another level. You want to know more? Do not doubt contact us.