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Do you think you should still use email marketing in 2021? Or should you scrap the idea, go ahead and start using a different, newer marketing method for each customer?
To answer these questions, we will share three reasons why the email marketing it's a must-have in your digital marketing strategy, and we'll also reveal how top experts use it as a primary tactic for their leads.
About half of the world's population uses email, with more than 3.8 billion active email accounts worldwide.
61% of people look forward to weekly promotional emails in their inbox. It is the main contact with your company and with each user
59% of people say that email influences their purchase decisions for products and services.
With so many people using email and using it in the buying process, it's easy to see why the importance of email marketing campaigns is so high. Therefore, it is a smart idea to create an email marketing strategy as part of customer and user service.
In The Cloud Group We take on the challenge of establishing familiarity with your customers without appearing too friendly or intrusive. Part of achieving and maintaining this balance involves a continual focus on striving to humanize your interactions in a very personal way, with each one of them.
4.24% of visitors from email marketing buy something, compared to 2.49% of visitors from search engines and 0.59% from social media.
This shows that when it comes to conversions, there's no channel more powerful than email, whether it's in the form of customer support, cross-selling, affiliations, or a metric unique to your business strategy. In addition, the results are highly measurable, as well as the conversion rate.
Given the unmatched ability of emails to drive conversions, it makes sense that sending messages to a database or contact list is also the most effective marketing channel for driving engagement. ROI of your company.
In fact, direct marketing via email produces an average return on investment of 3,800% for companies: for every euro spent on email marketing, the average return on investment is 38 euros.
The problem with channels like Facebook and Twitter is that they are owned by third parties and things like personal data and other relevant content are controlled by them.
While email is not owned or controlled by any particular entity. If you spend time and money building and nurturing your email databases, your subscriber list will be an asset you own. This way, you can take advantage of your list without the threat of someone limiting its effectiveness.
Unlike social networks, where status updates are sent to all followers, emails allow you to be very specific in your communications and content: they go straight to the inbox.
Given the unmatched ability of emails to drive conversions, it makes sense that sending messages to a database or contact list is also the most effective marketing channel to drive ROI for your business.
return on investment for companies: for every euro spent on email marketing, the average return on investment is 38 euros.For all the reasons mentioned above, email marketing is the most effective channel to attract, engage, connect with your customers and improve their shopping experience, even on their mobile devices, to drive sales and revenue for your business.
So start using emails to your advantage today as a support service and you will find that it will help you increase sales and revenue immediately.In fact, direct marketing via email produces an average of 3.800% of
The Cloud Group is ready to work with you. Learn more about the email marketing services we offer and get in touch contact us.
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