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Who can help you with content creation for your website?

Content creation is used for all types of products and services, from large companies to startups and professionals today use this strategic marketing approach to convey a consistent and timely brand message on the different digital channels where the public is. objective, with the purpose of generating conversions and promoting conversations.

What is content creation all about?

The content creation It is a strategic solution that has specific objectives to reach a very particular audience through relevant content such as podcasts, infographics, email marketing, blogs, tutorial videos, among many others.

The content that is created does not always have to be advertising, it can also be aimed at educating, informing or entertaining.

What profiles participate in the production of content?

Creating content for a website is usually a team effort. Here we mention some professionals who are involved in the content creation process:

Content Strategist: It is in charge of researching, proposing ideas and creating a format or document where it will specify what the piece of content is, what type of audience it is aimed at in the digital context, for what company and in what period it will be delivered. He knows each of the stages of content production and makes sure that all of them are executed correctly and within the established deadline. Some of the features it must have are:

Be responsible, dynamic and organized.

Know SEO techniques.

Stay updated on the latest market trends.

Be willing to constantly learn.

Video editor: The work carried out by an editor is of the utmost importance in the production of any type of audiovisual content, it is in charge of handling all the recorded video and audio material to transform it into a complete piece. Currently, a video editor has a wide range of tools and software that facilitate their work, with which they can improve production quality, include or delete scenes, incorporate music, voice, text and if necessary also animations and special effects. Must be creative and have a willingness to work in a team.

Web editors: They are those people in charge of writing the contents, that is, writing publications on a specific topic, according to the needs and demands of a particular audience. They can write the texts of a web page, articles for Blogs, they normally dominate SEO positioning techniques and have knowledge in persuasive writing that, in this case, would be the function of a copy writer. In addition, they have extensive capabilities in the use of spelling and grammar standards. A good content writer must have the following skills:

Analysis capacity.
Be creative.
Have your own style.
Excellent storytelling ability.
Ability to collect information from reliable sources on the topics to be written and synthesize the data collected in the investigation avoiding plagiarism.
Management of content managers, digital and office tools.

Content editor: It is the one in charge of managing the contents through a cms (Content Management System) such as WordPress, in order that the material can be published in the appropriate format. In addition to knowing the CMS platforms well, you should know about the aspects that can be optimized within a web page to achieve better organic positioning in search results, have knowledge in editorial production and stylistic properties of websites and blogs.

content promoter: This is a position that cannot be missing from the team, its function is to promote the reach of the content through the digital media of a company so that the greatest number of people can see it. Therefore, the person who assumes this position must be proactive, communicative and attentive to opportunities to form alliances that generate more visibility of the contents.

If you want to share relevant and quality content to attract your audience, in The Cloud Group You will find professionals in different categories who can help you throughout the process of creating content for your website.

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