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In the past, we were practically forced to watch television commercials, whether or not they were of interest to us. Fortunately, times have changed, and although there is still a lot of procrastination on social networks, there is a new undeniable reality: we have more power to choose what we see on the screen.
As is often the case, many brands and entrepreneurs are already aware of this and have joined the trend of digital marketing, a relatively new way of selling online. For this, a website, a blog, accounts on social networks and other digital channels are useful.
But this brings us to an important question: what do we do with them? This is when what is known as content marketing comes into play, a subtle but effective way of connecting with the target audience. Next we will talk about its benefits.
As its name indicates, it consists of creating relevant, personalized content, with value and focused on satisfying the search of the people to whom it is directed. In many cases, this can even help visitors identify their needs.
And although it may seem like simple talk, the reality is that many companies have begun to implement this strategy. Why? Because content creation definitely helps to connect with the public and generate sales, among several other benefits that we will mention below.
In the past, libraries and digital encyclopedias were our most common source of consultation, but digital evolution has given us much faster tools: search engines like Google.
But it turns out that its usefulness goes beyond the simple search for specific information; brands work hard to be among the first results, and for this they use content creation.
In an effective digital marketing strategy, content with truthful information that responds to search intentions cannot be missing. For it, implement SEO elements (Search Engine Optimization) is essential, as it will favor both its positioning and that of your brand in general. And consequently, it will improve traffic and online visibility.
A person who frequently reads a blog has probably satisfied their search intentions. That satisfaction can build enough confidence to seek references for products or services recommended by this at the time you need them.
Although search engine optimization favors visibility, the quality of the content and the skill with which it is presented are key to improving your brand recognition. Remember that people often go back to the business where they were treated well.
Once people start to recognize a brand, they are likely to share its content with those close to them. This brings us to another reason to value content creation within our marketing efforts.
If we can solve the needs and please Internet users, they will want to continue enjoying our material, so they will become followers. And what does this mean? That they want to be aware of the news and the content that we share, but above all, that they can finally become our clients.
With the previous point, surely many have begun to understand the importance of digital content marketing. But focusing only on attracting followers to increase sales can backfire; this interest should rather be focused on the production of relevant content that subtly guides and motivates potential customers towards the purchase.
To do this, it is convenient to create an editorial calendar with important dates that, used creatively, generate qualified visits. In this way, the people with the greatest interest in what we offer arrive "by themselves" and we manage to optimize our productivity.
Now, although it is not really anything special, creating a well-focused strategy and putting it into practice requires market research, time and a lot of dedication. If you have decided to create valuable content to increase your digital presence and you don't know how to start, contact us. At The Cloud Group we have a specialized team that will help you succeed.
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