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How to do SEO and SEM positioning for free?

There are many ways to work on SEO and SEM positioning and some of them include paying experts to take care of doing what is necessary to achieve the expected results, and others buying tools for the same. However, is it possible to make this effort for free? That is, without having to hire anyone, just spend your own time and put the pieces in place. Let's find out!

What is SEO positioning?

SEO represents the phrase Search Engine Optimization or Search Engine Optimization in Spanish and consists of making a website appear as high as possible in Google rankings using content marketing strategies, keywords and more.

There is an error in thinking that SEO does not involve any expense, but this is not necessarily the case.

While you don't have to pay Google to rank, you may have to invest in tools, programming, web maintenance, server costs, and a lot of time and effort.

What is SEM positioning?

SEM means in English Search Engine Marketing, or Marketing for Search Engines. It consists of payment strategies, such as advertising in Adwords, for example, that allow attracting new visits to a website or promoting a product or service.

However, SEM also includes SEO because you also have to think about keywords, what people are looking for on Google or other search engines, and other activities that are done with SEO.

How can SEO and SEM positioning be done for free?

work on positioning SEO and SEM without investing absolutely no money is very difficult. Anyway, we are going to assume that you are not going to spend professional fees hiring someone to help you with this project. You will do everything yourself based on free tutorials that you get on the web and what you have been told to do.

One of the activities necessary for the SEO works is that the website is indexable, in other words, that Google understands it, knows what your business or brand is about, is easy to navigate and loads quickly. In addition to that, it must be updated, contain structured information and have quality content.
Unless you are a web programmer, it will be difficult to play with the code and meta data of your site so that they are optimized. Additionally, the ideal is that you research keywords where there is an opportunity to position yourself in your sector.
But let's suppose that you are a programmer, or at least you know enough to touch the code of your website without damaging anything and that you have some keywords in mind. Now you have to establish a content marketing strategy to optimize the text that is already on your website and also frequently (ideally weekly) update it through a blog, for example.

Keep in mind that each post you create must be optimized with keywords, contain an ideal structure for SEO, be relevant to your audience, answer any questions they have, be original, be well written, contain good link building practices and at least a minimum of 700 words.

This could take you hours to do. But let's say you do have time to do this every week on your own without hiring a copywriter.

As for the SEM, it is difficult for you to get completely free since these strategies consist of paid advertisements and you do have to invest money. It may be that you save something if you yourself take care of putting together the strategy, placing the ads and the cost per click that you are willing to pay, but at the end of the day, Google will not let you advertise for free.

“Learn how to maximize SEO positioning discover it here”

Conclusions

Although there are many things that you could do yourself to save money, the ideal is to leave it in the hands of people who already have experience in the area.

The main reason is because although you may see it as a cost, it is not, it is an investment. All these activities have to be done meticulously and take up a lot of time, which you could be investing in carrying out other activities related to your business.

In this sense, we can order to support you from The Cloud Group where we have a team of experts in SEO and SEM positioning. And don't forget to visit our Blog where we have many articles of interest for you!