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One of the things that businesses want the most today is to appear among the first search results in Google and there is a way to achieve it almost immediately: Through paid campaigns. In this search engine, the most popular today, there are about 3.5 billion daily searches and that is why buying an advertising space here can have great results. The best way to do this is through PPC (pay per click) ads that allow a very powerful reach for any brand and business.
Paid or PPC campaigns are available not only in Google Ads, but also in Bing Ads, Facebook Ads, Twitter Ads and LinkedIn Ads. In the same way, Amazon also offers them like other e-commerce services.
These campaigns work in such a way that ads are created and you pay only if they receive a click. In addition, they will appear among the first search results, before the organic results.
The price to pay will depend on the keywords you choose to position the ad. For example, very general words or word combinations will have more competition, such as “learn English” or perhaps “buy airline tickets”, to name two random ideas.
Also, you will manage a budget and it is you who determines what is the maximum amount that you are willing to pay.
In this way, your brand can be found easily and you will be above the competition. But there are even more benefits! Keep reading because when we finish we know that you will be eager to create your PPC campaign soon.
The first benefit of running paid campaigns is not having to worry about the SEO to appear in the top search positions because with PPC ads, you will already come out first!
This does not mean that you should abandon your SEO strategy, but that you can relax a little and dedicate your time calmly, since it will bring you long-term benefits, but its results are not so quick to achieve.
Did you know that there are about 40 thousand searches per second on Google? This is reason enough to appear among the first results with keywords related to your business and paid ads can help you achieve this and as a result get more visits to your website.
Its name "pay per click" defines it: You only pay if they click on your ad. Otherwise you don't spend money on campaigns.
The paid campaigns are adapted to the budget you have. To know the cost of the ads will depend on the keywords you select and how in demand they are. The higher the demand, the higher the cost.
In addition, you can stop the ads at any time, there are no contracts or signatures that limit you to a specific budget or duration.
In addition to segmenting the ads by keywords, you can do it according to age, gender, hours, geographic location and social status. The objective is to reach exactly the audience you want and that adapts to your target.
Digital advertising, such as paid PPC campaigns, is displacing television ads, billboards, radio spots and other more traditional methods.
The main reason is that pay-per-click advertising has a far greater reach power than that offered by traditional media. What's more, the investment cost is lower compared to the larger viewing range.
Paid campaigns also allow your content to be read and generate traffic. This can be achieved with a lot of effort and dedication through content marketing and SEO strategies, but more quickly through advertising.
Finally, you can measure live results to make important decisions from the marketing department of your business and know how to improve, what actions to discard completely, and many other things.
Learn how from The Cloud Group we can support you with the paid campaign management and do not stop reading other articles of interest to you in our Blog.
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