- 910 602 524
- sales@thecloud.group
- Mon - Fri 8:30 - 20:00
For one SEO agency in Madrid I achieved position a web project on Google and for this to yield positive results, it is necessary to apply an optimal keyword study.
It is not enough to select one keyword and make a post mentioning it a few times. Certain factors must be known and interpreted to determine whether and how an article should be written to address the specific search intent of that keyword. In this post, we'll show you what a good SEO agency should consider when selecting keywords.
Choosing keywords is so important that, if not done properly, it will lead to the failure of that specific company's SEO strategy.
No matter how good the content is, without the perfect keywords it won't rank well in search engines.
And that's because search engine indexing algorithms analyze those sentences or words of interest in the title, subtitles, content, and even the URL to understand what the post is about and evaluate how well it meets the user's intent.
In short, keywords are related to the success or failure of an organic search engine positioning strategy.
Do you want to know how to do it professionally?
There are six factors that an SEO company in Madrid considers when conducting a keyword study and selecting the most appropriate ones for your business. Let's analyze each factor.
Short-tail keywords are those composed of one or two words, such as "SEO agency." Long-tail keywords are those composed of several consecutive words, making the search more specific and transactional, such as "SEO agency in Madrid."
Ideally, an online business should rank for short-tail keywords because they have more search results. But this isn't easy because competition on Google is fierce.
Therefore, an SEO positioning agency is responsible for analyzing that market and determining whether it is possible to position the client for the main keyword. If not, they could begin their strategy by positioning long-tail keywords.
This way, you'll gain visibility and a place in search engines, which always has a positive impact.
Opportunity keywords are new or low-competition keywords that are revealed in a keyword analysis and that SEO agencies use to target a new user market or an innovative business opportunity. They are very important, and can be used as semantic words in a post to attract users.
Volume is the number of users searching for that keyword in a month. You'd never try to rank for a keyword that only 10 people search for a month, right? Although there are cases in which they are used as objectives, it is rarely because the ideal is to increase organic traffic. Plus, the higher the volume, the more opportunities you have to optimize your content and compete for it.
And this is one of the most important analysis factors.
Imagine you're a startup and you want to rank for "SEO agency." Although it averages 50,000 searches per month, competition is high, and its ranking difficulty is 48 out of 100.
So, you could choose to position yourself for "SEO positioning agency in Madrid," which averages around 500 searches per month, but has a low ranking difficulty, around 40 out of 100.
After extracting a list of keywords, it's time to select the best ones.
To do this, we recommend that you choose the one with the best search volume/competition ratio.
This way, you'll increase your organic traffic easily.
Your keyword strategy wouldn't be complete without semantic keywords. These are the words that best fit the context of the topic you are working on. Semantic keywords are powerful and tell search engines that you're an expert in what you do, which will boost you to the top of the rankings.
As you can see, a content marketing strategy is not complete without the right keyword selection. Therefore, if you want to hire an SEO agency in Madrid to help you position yourself with appropriate keywords, you should contact The Cloud Group.
Español 
English 
Français 
العربية