How can I know if my page has achieved a good web positioning?

Nowadays, it is becoming more and more necessary to use tools or create strategies that allow us to achieve a web positioning according to the characteristics and public of a specific company, brand or business. Appearing in the first results of online search engines is a task that sometimes takes some time and that requires the design, planning and implementation of a virtual campaign to obtain favorable results.

What factors should I take into account for a good long-term web positioning?

  1. Keywords: In order for a page to position itself correctly in a search engine according to its audience and market, we must find the keywords or search terms that best suit it. They must appear in almost all the resources or digital formats that you will use to promote yourself, whether for free or paid.
  2. Drafting: If you do not communicate a direct and consistent message to your target audience and your niche, its intention will be lost, which detracts from positioning yourself digitally.
  3. User experience: If you don't transmit emotions through the content you offer within your website or social networks, the experience within these spaces will be flat and boring, so very few people will want to know about the services or products you offer.

What elements should a page contain for ideal web positioning?

  • Https: that is, a secure transfer protocol for hypertext data.


  • Content adaptable to mobile format: Most of us currently read from our tablets or smartphones. If we have a website or we are in a social network that does not adapt to this format, the loss of potential customers and users will be high.


  • Interactive and dynamic navigation: If we do not have an intuitive and easy-to-use interface in our digital spaces, the loss of leads and conversations will be a constant. 
  • Effective charging times: Algorithms embedded within online search engines have the ability to measure waiting times on a page or social network. The faster the load, the more chances there are that your website will be taken into account among the first results.
  • original content: It is fine to cite other digital spaces, but the more unique (and valuable) content they find on your networks and pages, the more relevant you will be to search engines and users.

What tools to use to know if web positioning gives results?

  1. Sem Rush: Tool in the form of an extension for search engines, which allows you to enter a domain, keyword or URL to know the traffic of a website or social network through a detailed report. 
  2. Serplab: Free tool that will help you find out if you are among the first 100 results within a certain search engine, using the URL of the page and its keywords.  
  3. Gookoom: Suite tool that detects errors on page in urls. It is able to offer us keywords of opportunity according to the content inserted in our web page. It has a free version for ten days and is completely in Spanish.
  4. Pro Rank Tracker: It allows you to monitor the positioning of your page in search engines. It also provides suggestions on keywords and other unfamiliar terms that drive traffic to your online space.
  5. Will Ranking: It facilitates the audit of your website and that of some rivals through the monitoring of positions in multiple search engines, including Google.

In short, use or include visual diagrams within a positioning campaign SEO, more than being something useful, it is necessarily necessary, that is if we want to capture the attention (and the intention) of our public as we have proposed.

Are you interested in knowing more about online positioning at a professional level? Contact us, and allow The Cloud Group provide you with timely solutions within this area.