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wordpress It is one of the oldest and most popular platforms for creating and managing web pages. Since 2003, it has enabled thousands of online entrepreneurs to deploy their digital marketing strategies and deliver content to Internet users easily and quickly.
The reasons abound; not for nothing has remained on the market for almost 20 years despite the design evolution, but it is necessary to highlight them. Below we present the main advantages of WordPress for web design Barcelona and digital marketing in general.
Before talking about its advantages, let's define it. WordPress is a content management system that allows you to publish content on the web. To start using it, we must first design our web page according to the needs; once built on your platform, then we can enter as many times as necessary to publish entries.
This software contains a wide variety of options, many of which come through plugins installed according to the needs of the webmaster. But, above all, it stands out for being versatile, fast loading and for providing autonomy to the client in managing their own website.
This software contains a wide variety of options, many of which come via plugin installed according to the needs of the webmaster. But, above all, it stands out for being versatile, fast loading and for providing autonomy to the client in managing their own website.
WordPress is open source software, a great advantage in these times of decentralization. This feature may be behind its wide adoption and industry leadership; Thanks to it, any company, programmer or user can access the source code and edit it to introduce improvements.
The improvements can be the result of a market study, or the detection of errors. Whatever the case, the vast community it has worldwide is in charge of updating it frequently and, therefore, preventing it from becoming obsolete.
On the Internet there are many fields in which we could prepare ourselves, but for reasons of time and money, we like versatile and easy-to-use platforms. As a content management system, WordPress meets these requirements.
In fact, you don't even need to be a professional web developer or have in-depth knowledge of HTML programming to make small changes. On the contrary, its interface is so intuitive that even a beginner can get started and do simple functions like: edit posts, upload and edit images, embed videos and install plugins according to their needs. We could compare it with the classic Microsoft Word editor.
This is one of the main advantages that WordPress offers when it comes to Web design in Barcelona and the world in general. This platform allows you to install plugins from SEO positioning through which to include keywords, titles, images and much more so that they are more visible in Google.
Among them, one of the most common is Yoast SEO, which offers a wide variety of options. This not only allows you to include all the aspects mentioned, but also to evaluate the readability of the text and the points that need improvement.
In this sense, a designer who wants to publicize his services could publish content with “Barcelona web design” and appear in the search results when someone places these keywords in the search engine.
But in WordPress there are also thousands of other plugins, free and paid, with which to optimize content and improve positioning. That is why it is one of the favorites on the Internet.
Desktop computers and laptops have long ceased to be the only screens that allow viewing the web. The cyber world has moved to mobile phone devices, and for reasons of time and location, many prefer to publish through them.
Once a web page is built, we can simply access WordPress from our mobile to edit previous content or publish new posts.
Finally, another great advantage: WordPress supports teamwork. Its platform allows you to create several users within the same site so that they can make contributions as the case may be. It also allows you to set limits to respect the hierarchies in the company, which is quite useful too. This is something that someone requesting the Barcelona web design service should also take into account.
And speaking of teamwork, although the platform is easy to use, if you want to get the most out of it, it is best to rely on experienced people.
If at any time you need a custom plugin to power your website, The Cloud Group has design tools to help you. Click here and contact us.
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