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SEO 2020: Five trends you can't ignore

We are already halfway through the year and if you are not yet implementing the SEO 2020 trends that we are going to mention next, it is time for you to rush because every website today has to be updated! Keep in mind that SEO (Search Engine Optimization or Search Engine Optimization in Spanish) will help you ensure more leads and clients online through results from the different search engines, but mainly Google, which also frequently makes many changes in their search algorithms. That is why it is of utmost importance to stay updated and constantly evolving.

Important SEO trends this year

1. Achieve position 0 in Google

There is something known as outstanding results or "position 0" that are results that appear first in searches (before the first considered result) and that the algorithm of this search engine considers that it adequately answers a question. One way to achieve this position is by creating content that provides clear answers to questions that people can ask online.

2. Support from influencers

Hiring influencers to help market a product and even boost the SEO of a brand is a trend that is being used more and more frequently since it has been proven that a person is more likely to feel more connected with a person than with an ad .

3. Secure websites

If your website is not yet optimized to offer safe browsing, you are falling behind! It is very important for the user experience and for SEO that the site is safe, otherwise people will not want to navigate through it, fearing that their personal and private data may be exposed.

4. Optimization of voice searches

As the world increasingly uses its mobile devices, voice searches become more popular. That is why it is necessary that you optimize your website also for voice searches in order to be able to generate more traffic organically as part of your SEO strategy.

5. Improve mobile UX

If you still think that optimizing your website for mobile browsing doesn't make any sense, it's time to change that thought! Today it is more important than ever to optimize your website for browsing from a mobile phone and consider that the user has an excellent experience (UX) when browsing your website. It is not so much a 2020 trend but one that has become increasingly important over the years.

6. Video searches

In addition to voice searches, a trend this year that is on the rise is that of video searches. Searching for videos online is becoming more popular, so much so that some companies have said that six out of ten people prefer to watch videos on the internet than on television. That has, in a way, made YouTube the new television. You could consider a series of videos related to your product or service to attract visits to your website.

7. Implementation of artificial intelligence

The use of artificial intelligence in various web pages is becoming more widespread in order to optimize processes and offer better customer service, to name two popular and existing applications. It is possible that you can also benefit from a chatbot or a robot that suggests products, services and content to your users, for example.

8. Implementation of artificial intelligence

From The Cloud Group we want to help you improve the SEO of your website so that you can attract more visits that become customers and therefore increase your income. If you are ready, we are too! Don't forget to read other articles of interest on our blog and if you liked this one, don't forget to share it!