How to design professional websites with a homepage that delivers

Count on professional web pages It is one of the basic strategies of any business today, since it offers the possibility of reaching more users and making the brand known.

But, the strategy does not stop at creating the site and waiting for users to find it in miraculous ways.It is necessary to apply different SEO positioning techniques in order to expand the target audience with greater visibility.In addition, you must offer an optimal user experience to facilitate the navigation of your potential client.Do you want to know how to create a professional website with a homepage that delivers? Stay and read on.

Is it better to do it yourself or hire a professional design agency?

This is one of the most important questions you can ask yourself at the beginning of the project.

Admittedly, using DIY templates and website builders is a great cost-cutting option, as you won't have to pay for the services of a professional company.

However, making the website yourself has certain disadvantages:

  • Limited creativity: the designs included in your package are limited and will prevent you from having a personalized design for the business you offer and your needs.
  • Imitation of the competition: a good design strategy starts from exclusivity, that is, from being unique and original. With the designs of your package your website will look the same as the competition. 
  • Search Engine Optimization (SEO): To have successful results, it is vital that you apply SEO techniques, which is complex without expert advice.
  • Limitation of content generation: an optimized SEO also lies in the constant updating of content. But, without time and knowledge, the task can be very difficult for you.
  • Higher costs in the long term: although in principle you save money, in the long term you will need to redesign your website, which will be much more expensive.

Therefore, the best option is to hire a design agency that is responsible for designing a professional website that will help you compete. Why?

How Design and Development Agencies Make Professional Websites

The work methodology followed by design agencies guarantees positive results. With this workflow your business will be a leader in Google.

Project scope analysis

The first thing is to analyze your business and your competitors, which is done by applying a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).

Market strategy and user experience

Analyzing the keywords that your project can attack, as well as the audience to which they will be directed, is the second step.

At this point, the aim is to define your buyer persona in order to get exactly what you offer in the right way.

Structure and internal linking of the site

Now it will be necessary to apply a good content marketing strategy that offers quality information to the user.

You have to understand that making more content does not mean that it is the best strategy.

The design company will carry out a study to find out the breadth of each content and how the user wishes to assimilate it.

On the other hand, an internal linking strategy is key to transmitting authority from one URL to another.

Of course, this is not done in a haphazard manner. The experts define what type of link your site should have based on the strategy.

projection wireframe

With this, the company will make a sketch or mock-up design to help you get an idea of what the website will look like. It should be noted that at this point personalization and knowledge are very important.

A professional website is more than a beautiful site

A page that helps boost your business should not only be pretty to look at. Must score high on Core Web Vitals and it must have brand guidelines, objectives, strategies, user experience optimization and quality content.

Seek the advice of a professional web design and development company for the success of your business

As you have seen, the success of your digital business depends, to a large extent, on a professional web page design that offers the user an original window and content.

So, if you want to give your users a professional face, be in the top positions of Google and have more customers, we encourage you to contact The Cloud Group, a design company that will mark a new history in your business.