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Can neuromarketing help in our advertising strategies?

Perhaps you have already heard the word Neuromarketing, If not, don't worry, here we'll tell you what it is, what its main characteristics are, and the benefits of its application in sales by increasing customers, which is ultimately one of the main objectives of all companies.

In the world of marketing there is a common pillar: Increase customers who represent sales, leaving professionals and apprentices with the task of finding methods and tools that make this titanic task possible.

What is neuromarketing?

This is how the relationship between the Neuroscience and some marketing techniques that together apply knowledge regarding the exposure of users to brands, logos, colors, flavors, and characteristic aspects of these in relation to the brain processes that it generates in them, specifically the effect and impact generated on the senses of the human body.

How does neuromarketing work?

Companies that own the most famous and commercially successful brands have come to understand that it is not always enough to offer a quality product or service; they also have at their disposal tools such as neuromarketing, which provides a scientific guide for making the most accurate decisions by connecting with the emotions and personal motivations of consumers. This allows them, for example, to evaluate the potential impact of a product before its launch, or to create a pricing strategy, choose the most appealing flavor, or the most eye-catching color.

It is important to point out the human peculiarity that causes the fact that, although our senses perceive an attractive element, our mind ultimately decides the opposite. Interestingly, the unconscious is an important ally of brands in dominating our behaviors and decisions; so much so that it is estimated that about 95% of purchases originated in the consumer's unconscious and took on average just a little over 2 seconds to be generated.

Neuromarketing
Neuromarketing

We've already seen the usefulness of neuromarketing, but what are its elements?

There are important characteristics that neuromarketing studies have achieved so far; here are some of the most relevant and effective ones for all types of requirements:

  • Induce the gaze towards points of interest and avoid the use of images with a fixed gaze on the user.
  • The use of colors and their usefulness in influencing the consumer's "mood"—that is, stimulating, calming, and arousing emotions—is such that red, for example, can attract attention and is associated with power, passion, and love, but also with danger, and it tends to evoke certain easily remembered aromas more readily than other colors that cause different sensations.
  • Use of colors And its usefulness in influencing the consumer's "mood," that is, stimulating, calming, and arousing emotions; thus, red, for example, can attract attention and is associated with power, passion, and love, but also with danger, and it tends to remind people of certain easily remembered aromas more than other colors that cause different sensations.
  • Speed and speed effect: A well-known success story is PayPal, discovering the advantage of attracting customers by promising a quality service differentiated by much greater agility and efficiency, activating that feeling of speed in consumers and the compensation for a shorter waiting time.
  • The Script: Having a story and making the consumer identify with it is one of the most important achievements of neuromarketing through the technique of Storytelling, Nothing better than having a context and a whole creative development based on the brand.
  • Compound or rounded prices?: We usually know prices like: 3.99, since they work better than a price like 4, because the brain's logic will see the smaller number without always taking into account the narrow distance from the higher price.
  • Hippocampus Headlines: Basically a neuromarketing technique that measures the consumer by measuring brain activity when the hippocampus is activated and our attention is awake through the use of prominent and eye-catching headlines.
  • Avoid using the word PAY OR BUY: It is trendy to use different, but related words to lead the consumer to complete the transaction, including, add to cart or for example take me home, reducing the anxiety in the consumer about the word pay.

Now that we know about this tool, what do you think? Do you think it can help you with your advertising strategy? We think it can, quite a lot.

At The Cloud Group you We advise and provide consulting services so you can clarify and identify how to launch your projects, in addition to providing you with AI-based technological services that can be quite useful to you.

Therefore, we invite you to contact us, explain your needs, and let's begin this digital transformation.

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