It is almost impossible to imagine a modern society without instant communication, the very thing that has allowed humanity to achieve an unprecedented speed of real-time information transmission, such as that provided by modern smart apps, which, as we recently saw here in TCG, The role of WhatsApp, a smart app that we want to tell you about because its Premium paid version has been released, bringing with it 2 fundamental differences compared to the free version that most of us use and know.
The word WhatsApp is already widely known by almost everyone who owns a mobile phone, and it hasn't been alone, as its business add-on, WhatsApp Business, has been a great ally for many businesses. Even so, after some rumors, WhatsApp Premium has officially arrived, which is essentially a paid version of WhatsApp Business, and with it come two important changes compared to its previous version.
We know that it is purely an app with commercial functions, designed for companies with tools that allow them to automate, respond to and organize predetermined messages, and this is precisely where one of its new features arises, which we will gradually learn about as it has already begun its rollout through the beta program among some subscribed members.
Perhaps one of the main new features of this version will be the ability to create a custom link to share with customers, replacing the classic characteristic link with the included phone number, which is rumored to be in the format: wa.me/business.name.
It is important to note that this link will only be available while the subscription is active; otherwise, if the membership is not continued, WABetaInfo, It will be released so that another company can even use it in the future, and lastly, it is known that WhatsApp Premium It will only allow one modification every 90 days, so it will be important to plan those changes well.
One of the current limitations of WhatsApp Business is its ability to connect up to only 4 web devices, which is a limited multi-device feature since in WhatsApp Premium you can link up to 10 web devices, being able to assign a name to each device that allows easy identification.
This also includes the ability to assign a separate chat to a particular agent and monitor the messages they send; we can even find out from which device a message was sent and follow up if necessary.
A price has not yet been confirmed, but we believe it will be mid-range since its focus is commercial, and as we know, it will possibly have restrictions under certain conditions; WhatsApp Business, for example, charges an additional fee if the company exceeds 1000 messages per month from the account.
Thus, the Meta group, led by the billionaire Mark Zuckerberg It will have additional income to finance its multiple projects, where other companies have already started competing, as Telegram has recently done with the announcement of its premium app to cover server costs after its great expansion worldwide; what moves they're making.
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