One of the major current concerns in all sectors and aspects of humanity is the anthropogenic effect on the planet's environmental mechanisms; in other words, human action on climate change and its unchecked acceleration, which is not only at unprecedented levels but increasing daily without adequate measures being taken to mitigate and control it; a situation where the advertising It is not immune to this phenomenon, leaving a large carbon footprint in its wake and clearly needing to establish measures that contribute to future environmental sustainability.
Today we can say that as the consumption of digital content increases, and therefore the scale and use of the internet increase, a situation that can even be measured by comparing that internet use represents 3.7 % of global emissions versus all world air traffic which represents the same value.
For this reason, most current brands have committed to ensuring progress in reducing greenhouse gas emissions in the sector and will be stricter in 2023 by ensuring that partners The products they work with not only represent the best technological platform, but also tangible proof of how they minimize their environmental impact.
On average, we see more than 500 messages per day that users consider invasive advertising (79% %), questioning whether the discipline of marketing really serves to do something for the planet or if its impact can be reduced, of course, leaving out that well-known Greenwashing practice, Communication to show a green image without actually making that transformation, that is, a deception of the consumer or client.
An ecological communication strategy is not a trendy topic or a matter of branding but a real need, the need for responsible communication, whose objective is to highlight the importance of social and environmental aspects, involving in the positioning of a product not only its benefits but also, launching a message of social impact on the environment.
Having values based on ethics and responsibility helps project a better image. Demonstrating social commitment generates greater visibility and builds an identity that the public will value more.
Meeting the expectations of the user community can help increase customer loyalty, as it is no longer enough to simply offer good service; we must go a step further and reduce the environmental impact of our commercial or industrial activities.
There are not only economic advantages for companies, but also in terms of communication with customers, as they will enjoy greater visibility, credibility and a greater dialogue with users, who will be in tune with your business philosophy and will appreciate the effort you make to go a step further than the competition.
At The Cloud Group, we have a team specializing in technology, software development, mobile applications, web design, SEO, and everything else you need for your project. Don't hesitate to contact us. contact us To provide you with solutions and advice for your requirements, we are trained to offer you the best service in the sector.
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