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Marketing Word Dictionary

One of the great challenges that those who wish to enter the marketing digital is the vocabulary. Although it sounds trivial and simple, this world is so vast that it can be confusing for many precisely because of ignorance of its foundations. In fact, many may give up for the simple fact of not locating themselves in the context.

Therefore, we take this opportunity to introduce some of the most common terms that both specialists and clients should handle. Many of them are anglicisms from English, so learning them would be a bonus for those who also study this language.

briefing

The briefing is probably the first step in creating a digital marketing strategy. It could be defined as the series of meetings or conversations between a client and specialists in the area to define the objectives. In the process, many brands may discover that they want or want to do certain things that were not initially considered.

branding

When we talk about a brand, we usually think of a Logo and a transcendental slogan. And although it is certainly part of it, branding proposes to go further. Branding is the set of strategies that make it possible to publicize the values as an organization in order to establish a closer relationship with its customers.

Advocacy

Also known as recommendation marketing, it is a set of techniques applied to create a community of brand ambassadors who will support, at certain times, your image. They do it through comments, positive reviews and recommendations through photos, other ecommerce and digital marketplaces. But unlike influencers, they don't necessarily have to have a huge following.

road map

Planning (or lack thereof) can literally cost us a lot of money. For this reason, a general rule is to create a roadmap that establishes the strategy that a work team must follow to achieve the objectives set.

buyer person

This is the ideal customer archetype, a person with characteristics (or needs) that fit exactly with the product or service offered by a brand. And despite the adjective ideal, its construction is based on an analysis of sociodemographic data and very personal aspects; for example, their concerns, interests, experiences, own challenges, among others.

target

The target, often defined as a target audience, market niche or potential customers, is nothing more than that group of consumers with similar characteristics, desires or needs and that fit with the product or service offered. It differs from the buyer person because it is more generic, since the previous one can even have a first and last name.

funnel

Again we run into idealities. The sales funnel, also known as the sales funnel, is a kind of theory that outlines how the sales phases should proceed. More simply, it is a representation of each of the stages that a potential client should go through from the first contact with the company to making a sale.

keyword research

One of the most essential steps in digital marketing, especially the one that includes blogs, use of social networks and official websites, is keyword research. This term refers to the most profitable keyword research with the greatest potential to increase the traffic and therefore sales. It basically consists of searching for the most searched words regarding a topic in the search engines to appear among the results.

User Experience (UX)

One of the keys to success in the digital market is to create a sophisticated, intuitive and fast-loading web platform to offer the best experience to your visitors. And, indeed, the term User Experience refers to it. The idea is that users easily find what they are looking for on the web, that the links work and, of course, that they load quickly. And it is worth noting that this also favors its positioning in search engines.

We hope that these terms have been helpful in understanding the most basic aspects of digital marketing. But, if even understanding them you decide that you need external support to deploy your strategy, you are in the right place.

The Cloud Group has a well-trained and experienced team to whom you can explain the objectives of your brand to identify your target and establish a roadmap, for example. Click here and tell us your story.