We've discussed various topics for quite some time now here at The Cloud Group, and there's still so much to talk about that we suggest you grab a cup of tea or a good coffee and stay here for a few minutes while we tackle this important subject of programmatic advertising, which is just one of the many we'll be discussing each week.
Consolidating brand image online is one of the main objectives of any marketing strategy, and this is where programmatic advertising is a fundamental ally; we'll see why.
Basically, it's a type of online advertising that connects the user with the brand through an ad related to them at a specific time and place.
In other words, it's a type of advertising that allows advertisers to access an inventory of advertising space through website demand platforms, enabling them to connect with their desired audience in their desired geographic location.
This is what is used for Big data, (something we've already discussed here at The Cloud Group) segmenting the audience towards the right people by algorithms DSP (Demand Side Platform).
We will now see what the main advantages of programmatic advertising are, which are sufficient reasons to opt for it if you are considering it and can help you make the right decisions.
Campaigns can be managed quickly and efficiently because it eliminates intermediaries in the advertising space, but also the ads are published according to the configuration you have predetermined, thus involving automation, since you can decide the duration, the media and platforms in which you want to appear and obviously the budget.
2. Control and transparency:
Programmatic advertising lets you track all the data from the moment you launch a campaign until it ends, allowing you to see which sites and media outlets displayed your ads, as well as which banners generated the most clicks, ROI, and conversion rate. And much more.
3. Real-time measurement:
You don't need to wait long to find out if the campaign has really worked because you have real-time data that allows you to monitor, make changes if necessary, apply improvements, and do everything you want without waiting for the campaign to end.
4. Segmentation:
It's simply a matter of focusing on who to target with the campaign, establishing a target audience, and this is where programmatic advertising allows you to personalize the segment by gender, tastes, ages, media, geolocation, among other variables that guarantee that your ads reach those you actually expect to see them.
5. Return on Investment (ROI):
Every time a user visits a website or app, its advertising space is automatically auctioned millions of times per second with thousands of companies bidding thanks to platforms like ONiAd, one of the features of programmatic advertising, making efficiency and effectiveness profitable for the investment and therefore having a good ROI rate.
6. Device adaptability:
It should be added that programmatic advertising has a responsive design that allows ads to adapt to different types of devices. Given the large number of variations that can occur between each of them, it is vital that your ad is always visible no matter where it is being viewed from.
In The Cloud Group You will be able to get all the marketing materials, Big data, SEO positioning, software design and web pages to increase your company's performance or to fully develop your business, do not hesitate to contact us.
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