Digital marketing: what do I need to know about this activity?

Digital marketing

First of all, what is digital marketing? We can define it as all those actions and strategies that are carried out through digital means to attract new sales or promote a product or service. These virtual channels can be web pages, blog, social networks, video, advertisements, among others. It is a discipline that has transferred techniques that were used in the offline world to the online world, but in this case a very particular characteristic is the immediacy and the enormous opportunities that the internet offers to promote a company or brand.