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Which social media platforms should my brand be on in 2022?

More than 4.5 billion people use them social networks about 2 hours and 25 minutes each day.

This represents almost 60% of the world's population.

Can you imagine the impact that a good digital marketing strategy can you have it in your business?

You could go from having hundreds of clients to millions. Your portfolio would grow exponentially. And, well, that's exactly why we started an online business. So we'll show you which social media platforms you should be on to grow your business and generate more impact.

 

The importance of social media for a brand in 2022

The correct use of social media is very important for a brand, as it can strengthen it, increase its visibility, and reach a greater number of people who, in the end, can become followers of the brand.

And this is becoming increasingly important.

Therefore, having and managing a social media community is key in 2022 for your online business to achieve the success you've always imagined.

The 6 social media platforms your brand should have in 2022

There are about 30 networks, so choosing the best ones for 2022 can be a challenge.

But you don't have to choose them yourself; we've done it for you. These are the 6 best social media platforms to boost your online business's presence.

1. Facebook

Facebook is a social network with approximately 2.2 billion monthly active users, making it the most popular in the world and a very attractive market.

Regardless of the fact that other networks are growing and gaining followers, Facebook is still considered the social network of the moment.

So, if you want your brand to have access to a community that grows every day, you must be on Facebook and establish a significant and valuable presence for users.

2. Instagram

It is the platform par excellence for influencers worldwide thanks to its video and image format.

Furthermore, it is considered the one that generates the highest engagement rate among its users, which can help you build customer loyalty and turn them into brand ambassadors.

3. TikTok

Since 2016, TikTok has been the fastest growing social network because its short video content is so attractive and entertaining for users.

TikTok represents an opportunity for you to grow your brand if you can offer entertaining content related to your business.

4. Twitch

It is perfect for marketing strategies because it allows you to showcase a wide range of content that creates a closer bond with the user.

So you can use this social network to create a connection with your buyer persona and build loyalty.

5. Twitter

If you're into news and scoops, Twitter will be a very important ally.

And be aware, because it is expected to be monetized soon, and there are also projects to start uploading audio, providing technical or financial support, etc.

6. LinkedIn

If you're looking to create a friendly and professional B2B relationship, the social network of 2022 is undoubtedly LinkedIn.

With over 690 million users worldwide, this is one of the perfect networks to create business relationships and a community that stays up-to-date with the latest news and developments in your business.