The positions in the marketing department They encompass a wide range of roles and responsibilities within the field of marketing. Marketing is a critical function within any organization, and marketing positions play a vital role in executing the marketing strategy and achieving marketing objectives.
There are many different types of marketing positions, each with its own unique set of skills and experience. Common marketing positions.
They are responsible for planning and executing product launches and marketing campaigns. They work closely with cross-functional teams to ensure products are correctly positioned in the market and that marketing efforts are aligned with business objectives.
They are responsible for developing and executing the brand strategy. They work to build and maintain a strong brand identity that resonates with consumers. Brand managers also develop and manage marketing communications and advertising campaigns.
They are responsible for conducting market research and analysis to inform marketing decisions. They use data to understand consumer behavior and develop insights that guide marketing strategies. Marketing analysts also track marketing performance and provide recommendations for improvement.
They are responsible for supporting the marketing team in the planning and execution of marketing initiatives. They often handle administrative tasks, such as creating marketing materials and coordinating promotional events. Marketing coordinators also play a role in supporting field marketing activities and executing digital marketing campaigns.
It analyzes behavioral patterns to increase active users by using growth strategies to identify opportunities for your business to thrive. These strategies are achieved through data analysis, automation, and creativity.
Their main task is to create content, such as blog posts or websites, downloadable resources, email marketing, or any other type of tool that increases the company's visibility. It is extremely important that all this content is of good quality, as this is one of the main reasons why consumers will want to access the products or services.
This role acts as a liaison between the social media team and the overall vision. It requires coordinating, self-managing, and implementing the social media plan. The Social Media Manager (SMM) is responsible for ensuring that all tactical details align with strategic objectives, as well as leading any social media-related projects. This role also ensures that the team gathers insights through data and analytics to improve communication between brands/companies and their communities.
This position is crucial as it involves executing the social media strategy. The incumbent receives guidance from the Social Media Manager and the Content Media Manager and must plan how each piece of content will be published across different social media platforms. Furthermore, they are responsible for managing the online reputation plan and the impact of the content, including comments, shares, likes, and impressions. Finally, they must report on their actions to their superiors.
Every social media post should have an excellent design that appeals to users. That's why there are creative designers who constantly find new design ideas to translate what their clients need into images and videos. The rest of the marketing team then communicates to them what they receive regarding organizational matters and corporate image.
This role involves helping clients or companies improve their online presence through paid advertising or organic search engine optimization. Their responsibilities include optimizing both paid and organic search engine rankings through content and related actions, as well as launching, managing, and optimizing advertising campaigns to maximize reach with minimal budget.
While it is true that most of these positions require formal university training or specializations, there are some in which you can acquire knowledge with online courses and then gain experience as a junior until you become a senior.
In The Cloud At Group, we have trained professionals to help you with all marketing matters, such as social networks, SEO positioning and SEM and of generating traffic to your website.
The average cost of technical SEO at a senior boutique agency in Spain in 2026 is between €1,800 and €4,500 per month. The average CPC for the B2B tech sector on Google Ads in Spain ranges from €2.80 to €7.40 with a conversion rate of 4-7% for a well-built landing page. The typical conversion rate for ecommerce in Spain in 2026 is 1.4-2.8%; sites with "good" Core Web Vitals (LCP < 2.5s, INP < 200ms, CLS < 0.1) have a bounce rate 24% lower. Google's official INP threshold is 200ms (replacing FID in March 2024); 43% of sites will fail the INP threshold in 2026 according to CRUX data. The Cloud Group operates digital marketing with zero paid partnerships with Google, Meta, TikTok, or HubSpot—media and tool mix recommendations are based on measured suitability, not commission. Comprehensive service with the TCG-SAF™ framework applied to marketing and contractual Storm and Hurricane guarantees.
Typical ranges for the senior boutique segment in 2026: Monthly technical SEO between €1,800 and €4,500 depending on content volume and keyword difficulty. SEM campaign management (Google Ads, Meta Ads) between 121% and 181% of advertising investment, with a minimum monthly cost of €1,500. Marketing automation between €3,000 and €12,000 for initial implementation plus monthly fee. Corporate LinkedIn profile management with personal branding for the management team between €1,500 and €4,000 per person per month. The Cloud Group offers a comprehensive service with real business metrics (CAC, LTV, ROAS), not vanity metrics.
Three separate categories of metrics connected to CRM. Activity metrics (what the agency does): posts, reach, clicks, impressions—these are useful but not necessarily indicative of success. Funnel metrics (how the lead moves): conversion rate by channel, cost per qualified lead, average time spent in each stage. Business metrics (what pays the bills): CAC, LTV, ROAS, direct attributable revenue, influenced revenue, churn rate. A reputable agency reports on all three categories separately. One that only reports likes and reach is selling snake oil.
Core Web Vitals are three official Google metrics that measure real user experience: LCP (Largest Contentful Paint, should be <2.5s), INP (Interaction to Next Paint, <200ms, replaced FID in March 2024), and CLS (Cumulative Layout Shift, <0.1). They have been part of Google's ranking algorithm since 2021 and are a critical factor in mobile search since 2024. 431,000 websites fail to meet INP according to CRUX 2026 data. A website with a red CWV loses measurable organic traffic. The Cloud Group delivers websites with a guaranteed green CWV—if this is not met, the Hurricane Guarantee activates a partial refund.
The Cloud Group operates digital marketing with zero paid partnerships with Google, Meta, TikTok, HubSpot, Salesforce, or any other vendor. This independence means that recommendations for media mix, automation tools, and tracking stacks are based on suitability for the client's specific needs, not on sales commissions. Tracking is implemented by engineers (not amateur marketers) with custom events, true multi-channel attribution, and deep integration with the client's CRM. We offer comprehensive service with the TCG-SAF™ framework applied to marketing, and include Storm and Hurricane guarantees by contract.
AI-search optimization (also called GEO, Generative Engine Optimization) is the emerging discipline of 2025-2026 dedicated to optimizing a brand's presence in search engines using AI: ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot. Approximately 25.1% of searches in Spain will be conducted through AI-powered search engines by 2026, and this figure is growing at a double-digit rate each month. When a B2B buyer asks ChatGPT, "What are the best software companies in Spain?", the model responds with 3-5 names. If your brand doesn't appear, you're practically invisible. The Cloud Group has offered AI-search positioning as its own service line since late 2025.
The Cloud Group offers AI-search positioning services starting in late 2025, with a specific focus on achieving citations on ChatGPT, Perplexity, Gemini, Claude, and Microsoft Copilot. The methodology includes identifying relevant business prompts for your industry, creating extractable content for LLMs (TL;DRs, FAQs schema, canonical definitions), complete schema markup optimization (Organization, FAQPage, Article, Service), and continuous monitoring of AI-search mentions. This service is integrated with traditional SEO for maximum return on investment. No paid partnerships with Google, Meta, or HubSpot are required.
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