The Cloud Group logo
Let's talk
logo

Get the most out of Google Maps and manage your business like a pro

Google Maps It is a tool that is undoubtedly an ally when it comes to improving the management of your business in the digital community; not only does it allow you to give important information about your company to users, but also, if you maintain constant updates, it helps you improve the positioning of your website.

Do you know the importance of positioning your business on Google Maps?

Google Maps is an easy way to find businesses worldwide. In a digital world, maps can become a valuable source of information. To help businesses take advantage of Google Maps, we'll tell you how to best manage your business profile so it can help you achieve even more. leads organically.

Google Maps

 

  • First, you must add and keep updated. When someone is searching on Google Maps, the first thing they want to find is contact information (phone, email, website, and social media links). The essential thing is to keep this information field up-to-date and 100% accurate.
  • Next, we need to update the business opening and closing times. You can customize it as you wish, from adding whether you open on public holidays or if you change your hours in the summer.
  • The exact address is one of the most important pieces of information in the company profile field. It is important that you do not omit anything about it; try to be very clear when adding the business address.

If you have multiple addresses, don't worry, you can add more locations and add them as pins on the map.

  • Logo + Photos: It's important that the first photo in your image gallery is your logo to give your profile a brand identity. Also, add high-quality photos of your products. If you have the necessary tools, we recommend adding 360° photos to generate interest and trust among users. Remember, don't just upload the photos and never touch this option again; the idea is to update your profile at least once a month.
  • If you didn't know, you can upload updates with photos and text (similar to an Instagram post) and this will help you get more views of your business in Google search results.

  • A very important feature of Google Business Profile (which you can now manage from Google Maps) is that users can leave reviews on your profile, and you should always respond to each one. You might perceive the service you provided to a customer as good, but the key is how the user interprets it, so it's possible that sometimes (hopefully not) they will leave less-than-positive reviews. For this reason, you should always have an online reputation management plan to help you handle these minor crises. Ideally, each response should be personalized.

    Some of the advantages of having an up-to-date company profile are:
  • Boost your business organically. When you search on Google, the first results will always be ads, but before the organic results appear Google Maps results, so if you want to rank your business, it's essential to keep it up to date.
  • People looking for you can easily see what you offer (services or products).
  • It inspires confidence and credibility.

If after reading all this information you feel you should improve your company's digital presence on Google Maps and don't know how to do it, or simply want to delegate it to someone else, you can count on us.  The Cloud Group we have SEO specialists that help improve the positioning of your website or business with different actions, in turn our team of marketing It will help you keep your profile updated to increase its visibility.