For several years the content strategy through a blog - like this one you are reading - has been used a lot for marketing. The idea is that through the creation of useful, original and constantly published content, they attract more visits to the website. These people, if the content helps them solve a problem or find it useful, they may end up subscribing, buying or becoming a lead. The blog has also become an essential part of an SEO strategy in which the use of keywords or keywords is implemented in order to position the content in the results of search engines such as Google.
An SEO positioning company will most likely recommend the creation of a blog to drive the entire marketing strategy for your business or brand.
However, you may be wondering why you need a blog and if it is not possible to achieve the same results in another way. We, as a SEO positioning company, believe not and we will give you our reasons below:
Today there are many different CMS, or Content Management Systems for its acronym in English. These refer to content handlers through which you can edit a website, for example, but also a blog. One of the most popular is WordPress, but there are many, many more, such as Joomla, Droopal, Prestashop and Moodle, to name a few. You can learn more about each one on the website of Company Website.
Through the use of these CMS, updating, modifying and publishing an article for a blog is extremely simple. An SEO positioning company will determine which content manager to use in your case and will install it to the web you already have, if possible, or will make the pertinent suggestions from their point of view.
The good news is that you don't need to know how to program a single line of code to be able to upload a new article or to edit an existing one. These CMS are very easy to use and are practically intuitive to understand.
The fact that a blog can be easily updated is one of the reasons why an SEO positioning company will recommend using it as part of your marketing and SEO strategy. Keep in mind that Google appreciates a website that is frequently updated with useful content (it considers it important and will want it to rank higher in the results) and the blog is the best way to do it.
Another reason to install an SEO blog and use it as part of a positioning strategy is that you can implement plugins and improve the whole experience even more. An example for WordPress is the Yoast plugin which is specifically for SEO and which gives you numerous recommendations to improve your articles in order to rank better in search engines.
In addition to this plugin, there are others that fulfill the same function or even more. Some are free, others are paid, but there are endless combinations that can be made in order to have the best possible strategy for the business.
In an SEO blog you have total freedom to do what you consider best for your brand. By this we mean that you can create articles as often as you want, with the length that provokes you, with images, with videos, etc. You are not tied to something specific, you can even make numerous categories to divide the content into, for example: tips, interviews, news, news, and many more options.
Unlike social networks where there is always a maximum character limit for posts and there are specifications for images, among others, a blog is like a blank canvas where you have control.
Finally, another reason why an SEO positioning company will recommend the creation of a blog is because the content that you generate to be published there can be reused and reformatted to be used on other platforms. For example, you can take excerpts and create content for Twitter, Instagram, Facebook, and others. In the same way, the link to the original post can be placed on the networks and thus have a comprehensive and connected strategy to attract more visits to the blog from elsewhere.