Corporate web pages are those that have been designed to represent a company, brand or business on the internet. They are generally composed of sections such as services, equipment or personnel, information about the company, contact and of course the home page. The objective is to publicize the products and services that the company offers, as well as transmit trust and add value to the brand in the digital environment. In other words, a corporate website will represent a brand and will be the first impression that people take after visiting it. This is reason enough to pay the greatest care to every detail that we will put in it.
For a corporate website to be successful, there are some elements that must be met: Simple functionality, carefully crafted copy and visual language, and calls to action to capture leads.
Simple functionality means that the functionality of corporate web pages is not usually complex. There is no need to program highly complex elements or sections, beyond perhaps a contact form and another to capture leads.
The copy and visual elements are carefully crafted. Generally, a professional copywriter is sought to develop the texts of the website in order to generate trust, in addition to transmitting the message that you want to get across. Regarding the images and look and feel, a designer must choose everything meticulously to match the brand and the visual language to connect with the audience.
Finally, the capture of leads is necessary, otherwise you will not be able to obtain new clients through the corporate web pages. The most common is a contact form.
As we said at the beginning of this post, there are some basic elements that should be included in a corporate website. Generally we can see:
In addition to the sections already mentioned, it may be convenient to add a portfolio page where you show who your clients are and some work done. You can put examples of the product and / or service and thus demonstrate quality and professionalism.
A blog is an excellent option, especially if you want to carry out organic SEO positioning strategies through keywords. Today it is almost mandatory to include it in any marketing strategy for this purpose, beyond just talking about company news.
A store section could also be included in corporate web pages. This is useful if the company has several products or services that can be purchased directly from the web through a shopping cart.