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Mejora el Seo de tu web y consigue más leads

Si deseas aumentar la visibilidad de tu sitio web, la optimización de motores de búsqueda (SEO) es la mejor manera de hacerlo. Es una estrategia que se enfoca en aumentar la cantidad de tráfico que recibe un sitio web al mejorar la clasificación de los motores de búsqueda.

Las pequeñas empresas pueden usar SEO fácilmente para llegar a nuevos clientes y aumentar sus ventas.

Si estás buscando atraer nuevos clientes, estas son algunas de las mejores maneras de mejorar el SEO de su sitio web

Primero, invierte tiempo en conocer a tus usuarios, que les gusta, debes saber a quien te estas dirigiendo, elegir el tono con el que querrás comunicar la información a los usuarios.
Una vez identificada tu audiencia y nicho, pregunta a tu publico que necesitan saber, hay muchas herramientas para conocer las tendencias de búsqueda, pero también puedes aprovechar y acercarte más a tu consumidor preguntando directamente en redes sociales que quieren que hables en tu web.
Crea contenido de calidad y 100% original, esta bien que al momento de hacer una investigación de palabras claves para poder construir nuestro plan de contenido, visitemos otros sitios pero que solo sea para crear nuevas ideas, el plagio esta vetado si quieres posicionarte de forma orgánica, recuerda que el contenido debe responder a una necesidad o duda y que la información pueda realmente ayudar al usuario.

Es hora de PLANIFICAR, es muy importante que todo el contenido tenga fechas de publicación, para esto puedes hacer un calendario editorial con todos los posts ó entradas que se harán durante el mes, definiendo el objetivo de cada una.
Saca provecho del blog, no solo creando contenido que den soluciones a tus usuarios y sean perdurables en cuanto su funcionalidad si no que trata de que el blog te ayude a mejorar tu posicionamiento siguiendo las buenas directrices como:

Crea enlaces internos y externos que le den más autoridad a tu sitio web, además si generas un contenido muy bueno habrá más posibilidades de que los usuarios lo compartan (incluyendo los links) lo que beneficiará al dominio en su conjunto.
Crea colaboraciones a largo plazo, trabaja con otros creadores, foros, blogs de opinión en intercambiar links, así aumentaras el rango de tu audiencia y ayudaras a otros al mismo tiempo.
Presta atención al diseño de tu web, es un tema muy importante ya que entre más estético y limpio sea mayor armonía tendrá ante los ojos de tu consumidor, olvídate de páginas web cargadas de textos que dan dolor de cabeza.

Fiel amigo del contenido multimedia, hay muchas plataformas donde puedes encontrar imágenes libres de derecho de autor que puedes utilizar para tu web o blog, pero te animamos que vayas más allá, haz videos explicativos, infografías o resúmenes propios que agreguen más valor a tu contenido.
Nunca olvides las redes sociales, sea que en cada entrada del blog enlaces tus redes sociales o viceversa es una excelente manera de ganar mas visibilidad, promociona tu web en las redes sociales con el objetivo de que tu contenido tenga más repercusión y son otros medios digitales en los cuales otras personas pueden compartir tu contenido.
Dale importancia a la identidad de la marca, tener un buen branding que se pueda apreciar en redes sociales, o que utilices los colores corporativos o la tipografía que mejor se adapte a tu estilo es la mejor manera de que el usuario pueda recordarte.

Desde nuestra perspectiva, invertir en SEO para tu sitio web es una de las mejores formas de atraer más visitantes y clientes potenciales. Sin embargo, la clave de esto es ser constantes, mejorar el ranking de tu web en la página de resultados no se logra de la noche a la mañana, así que ten paciencia pero sin duda ¡lo lograras!

En The Cloud Group temenos a los mejores especialistas SEO que ayudan a mejorar el posicionamiento de tu web o negocio con diferentes acciones, a su vez nuestro equipo de marketing te ayudará a mantener el perfil con actualizaciones que ayuden a aumentar la visibilidad de tu perfil.

¡Lleva tu negocio a otro nivel! aquí

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