5 Estrategias para promocionar tu sitio Web

Aunque hoy en día no sea muy habitual que los usuarios busquen por ti por medio de la red, sí que es cierto que en muchos casos puedes conseguir buena difusión de tu negocio o empresa a través de promocionar tu sitio web. Y esto es algo que puede ser muy interesante.

Una buena estrategia de promoción te puede ayudar a aumentar el tráfico en tu web y a conseguir una posición más relevante en los resultados de búsqueda. En este artículo te recopilamos algunas de las mejores prácticas para promocionar tu web y conseguir que tengas mejor tráfico de forma totalmente orgánica.

1. SEO,SEO y más SEO

SEO es igual a Search Engine Optimization o simplemente posicionamiento orgánico, es una de las formas más efectivas de promocionar tu sitio web, mediante acciones puedes mejorar el ranking de tu sitio web en los SERP (resultados de motores de búsqueda). A diferencia de los las Ads (anuncios) el SEO es 100% gratuito y simplemente tienes que crear contenido limpio y de calidad, la fluidez de tu web y como la percibe tus visitante y Google y la cantidad de enlaces que recibes de otras fuentes externas.

Para lograr un buen posicionamiento orgánico debes elegir unas buenas palabras claves que estén relacionadas con tu actividad y mantener un buen SEO OnPage (la estructura interna de la web) con tags, títulos que tengan la palabra clave principal, optimizando los encabezados de los artículos de tu blog, etc, para que tu sitio web pueda ser encontrado en los motores de búsqueda

2. Toma ventaja del email marketing

Los boletines o newsletter son una forma efectiva de marketing por correo electrónico, ya que puedes comunicarte directamente con tu consumidor, también ayuda a que tengas un newsletter de suscripción en tu blog para que cada que publiques contenido nuevo pueden notificarlo a tus suscriptores y así conseguir más tráfico a la web

Para crear un newsletter atractivo, hay que tener contenido impactante y directo, hacer plantillas compatibles con HTML con un gran y intuitivo diseño, usar llamados a la acción que inciten al usuario a dar clic y para que todo sea de forma automatizada utilizar un sistema que te permita tener centralizado tu base de datos que compres o recolectes de forma orgánica.

Por esta razón, siempre debes incluir el mailing en tu plan de marketing.

3. Comienza un blog

Cuando creas una página web, mayormente tienes la opción de añadir un blog a ella, si aun te lo preguntas te decimos ¡SI, HAZLO!

Un blog es una de las mejores herramientas de promocionar tu web, crea contenido único y genuino para que tengas entradas contantes y más razones para que tu web tenga más visitas diarias

¿sobre qué tema querría tu consumidor leer?

Aquí es donde empieza la investigación de palabras claves. Hay muchas herramientas como Google Trends que te permite ver que tendencias de búsqueda hay o hubo en un periodo de tiempo y Answer the Public, que te muestran el volumen de búsqueda y el espectro de palabras de cola larga que las personas están buscando.

4. Google My Business

Si estas tratando de generar más tráfico local, Google My Business es una MUST.

Si tienes tu negocio debes si o si tener un perfil Google My Business, es de forma gratuita y permite que tu empresa sea más fácil de encontrar cuando los usuarios hacen búsquedas basándome en la localización.

En el perfil de empresa, puedes colgar toda la información referente a tu negocio (que le sea útil al usuario), a que te dedicas, horarios, información de contacto, tu ubicación y lo mejor de todo es que te de reportes de cómo los usuarios interactúan con tu perfil comercial, por lo que te facilita la toma de decisiones en cuanto a cambiar o mejorar las acciones de promoción de la web.

5. Crea Videos

Esto va de la mano con los blogs como una forma de personificar sus esfuerzos en la promoción de su sitio web, te recomendamos que cuelgues primero tus videos en Youtube y luego utilices el link para integrarlo en tu blog, web, redes sociales…

Puedes hacer un video explicativo sobre su negocio o nicho, puedes hacer un video resumiendo los puntos más importantes de tu artículo y siempre habrán herramientas gratuitas que podrás utilizar para ello.

En The Cloud Group tenemos al mejor equipo para el desarrollo de contenido para tu blog, redes sociales y sitio web. Déjanos tu contacto y te atenderemos al instante.

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