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.elementor-heading-title{font-size:24px;}}</style>{"id":32437,"date":"2026-09-19T23:20:09","date_gmt":"2026-09-19T23:20:09","guid":{"rendered":"https:\/\/thecloud.group\/?p=32437"},"modified":"2026-09-29T15:31:20","modified_gmt":"2026-09-29T15:31:20","slug":"tecnologia-iryo-e-producao-digital-para-o-lancamento-do-quiet-speed-na-espanha","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/iryo-tecnologia-y-produccion-digital-para-el-lanzamiento-de-la-velocidad-tranquila-en-espana\/","title":{"rendered":"iryo: tecnologia e produ\u00e7\u00e3o digital para o lan\u00e7amento de \u201cLa velocidad tranquila\u201d na Espanha"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"32437\" class=\"elementor elementor-32437\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfd484e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfd484e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64f4c56\" data-id=\"64f4c56\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72fca4b elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"72fca4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logotipo\" alt=\"logotipo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a76af51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a76af51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cf15d65\" data-id=\"cf15d65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e993978 elementor-widget elementor-widget-heading\" data-id=\"e993978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">iryo: tecnologia e produ\u00e7\u00e3o digital para o lan\u00e7amento de \u201cLa velocidad tranquila\u201d na Espanha<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c047b73 elementor-widget elementor-widget-heading\" data-id=\"c047b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">19 de setembro de 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-43acffb e-flex e-con-boxed e-con e-parent\" data-id=\"43acffb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b2d83 elementor-widget elementor-widget-text-editor\" data-id=\"a5b2d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"902\" data-end=\"1228\"><strong data-start=\"902\" data-end=\"913\">Setor:<\/strong> Mobilidade \u00b7 Transporte \u00b7 Ferrovi\u00e1rio \u00b7 Viagens<br data-start=\"959\" data-end=\"962\" \/><strong data-start=\"962\" data-end=\"975\">Projeto:<\/strong> Lan\u00e7amento da marca na Espanha<br data-start=\"1006\" data-end=\"1009\" \/><strong data-start=\"1009\" data-end=\"1021\">Sino:<\/strong> A velocidade calma<br data-start=\"1044\" data-end=\"1047\" \/><strong data-start=\"1047\" data-end=\"1065\">Servi\u00e7os TCG:<\/strong> Produ\u00e7\u00e3o digital \u00b7 Desenvolvimento HTML5 \u00b7 Diagrama\u00e7\u00e3o de an\u00fancios \u00b7 Brand Days \u00b7 Rich media \u00b7 M\u00eddia paga \u00b7 Publicidade program\u00e1tica \u00b7 Adapta\u00e7\u00e3o multiformato \u00b7 Controle de qualidade de an\u00fancios<\/p><h2 dir=\"auto\" data-start=\"1230\" data-end=\"1244\">O contexto<\/h2><p dir=\"auto\" data-start=\"1246\" data-end=\"1313\">Lan\u00e7ar uma nova marca n\u00e3o se resume apenas a criar uma campanha.<\/p><p dir=\"auto\" data-start=\"1315\" data-end=\"1518\">H\u00e1 um momento posterior, muito menos vis\u00edvel, em que essa ideia precisa ser transformada em centenas de pe\u00e7as capazes de funcionar corretamente em diferentes m\u00eddias, dispositivos, formatos e plataformas.<\/p><p dir=\"auto\" data-start=\"1520\" data-end=\"1691\">E quando a marca que est\u00e1 sendo lan\u00e7ada \u00e9 <strong data-start=\"1562\" data-end=\"1570\">iryo<\/strong>, Ao entrar num dos mercados de mobilidade mais importantes de Espanha, a margem de erro \u00e9 praticamente inexistente.<\/p><p dir=\"auto\" data-start=\"1693\" data-end=\"2055\">Em 2022, a iryo apresentou seu conceito ao mercado. <strong data-start=\"1739\" data-end=\"1767\">\u201cA velocidade silenciosa\u201d<\/strong>, Uma proposta constru\u00edda em torno da flexibilidade e de uma nova forma de entender as viagens de alta velocidade. A campanha de lan\u00e7amento teve a dire\u00e7\u00e3o conceitual de Toni Segarra e Alegre Roca, em colabora\u00e7\u00e3o com a McCann Barcelona.<\/p><p dir=\"auto\" data-start=\"2057\" data-end=\"2111\">Enquanto essa ideia constru\u00eda a marca, havia outro desafio:<\/p><p dir=\"auto\" data-start=\"2113\" data-end=\"2205\"><strong data-start=\"2113\" data-end=\"2205\">para que funcione digitalmente, em grande escala e nos principais ambientes de publicidade.<\/strong><\/p><p dir=\"auto\" data-start=\"2207\" data-end=\"2233\">Foi a\u00ed que o nosso trabalho entrou em a\u00e7\u00e3o.<\/p><hr data-start=\"2235\" data-end=\"2238\" \/><h1 dir=\"auto\" data-start=\"2240\" data-end=\"2300\">De uma campanha criativa a centenas de pe\u00e7as digitais.<\/h1><p dir=\"auto\" data-start=\"2302\" data-end=\"2357\">Uma abordagem criativa pode ser perfeita em uma apresenta\u00e7\u00e3o.<\/p><p dir=\"auto\" data-start=\"2359\" data-end=\"2407\">Mas ele ainda precisa sobreviver no mundo real.<\/p><p dir=\"auto\" data-start=\"2409\" data-end=\"2433\">Resolu\u00e7\u00f5es diferentes.<\/p><p dir=\"auto\" data-start=\"2435\" data-end=\"2452\">Propor\u00e7\u00f5es diferentes.<\/p><p dir=\"auto\" data-start=\"2454\" data-end=\"2462\">Computador de mesa.<\/p><p dir=\"auto\" data-start=\"2464\" data-end=\"2471\">M\u00f3vel.<\/p><p dir=\"auto\" data-start=\"2473\" data-end=\"2481\">Comprimidos.<\/p><p dir=\"auto\" data-start=\"2483\" data-end=\"2526\">Editoras com especifica\u00e7\u00f5es diferentes.<\/p><p dir=\"auto\" data-start=\"2528\" data-end=\"2545\">Formatos de exibi\u00e7\u00e3o.<\/p><p dir=\"auto\" data-start=\"2547\" data-end=\"2553\">V\u00eddeo.<\/p><p dir=\"auto\" data-start=\"2555\" data-end=\"2561\">HTML5.<\/p><p dir=\"auto\" data-start=\"2563\" data-end=\"2573\">Aquisi\u00e7\u00f5es.<\/p><p dir=\"auto\" data-start=\"2575\" data-end=\"2586\">Dias de marca.<\/p><p dir=\"auto\" data-start=\"2588\" data-end=\"2623\">Plataformas de compra program\u00e1tica.<\/p><p dir=\"auto\" data-start=\"2625\" data-end=\"2647\">Restri\u00e7\u00f5es de peso.<\/p><p dir=\"auto\" data-start=\"2649\" data-end=\"2659\">ClickTags.<\/p><p dir=\"auto\" data-start=\"2661\" data-end=\"2670\">Monitorando.<\/p><p dir=\"auto\" data-start=\"2672\" data-end=\"2684\">Visibilidade.<\/p><p dir=\"auto\" data-start=\"2686\" data-end=\"2719\">Compatibilidade entre navegadores.<\/p><p dir=\"auto\" data-start=\"2721\" data-end=\"2768\">E datas de publica\u00e7\u00e3o que n\u00e3o podem ser alteradas.<\/p><p dir=\"auto\" data-start=\"2770\" data-end=\"2856\">Nossa participa\u00e7\u00e3o no lan\u00e7amento do iryo focou precisamente nessa camada:<\/p><h3 dir=\"auto\" data-start=\"2858\" data-end=\"2979\">Converter os materiais criativos da campanha em pe\u00e7as digitais prontas para distribui\u00e7\u00e3o em larga escala.<\/h3><hr data-start=\"2981\" data-end=\"2984\" \/><h1 dir=\"auto\" data-start=\"2986\" data-end=\"3051\">Dias da Marca: ocupando um espa\u00e7o digital durante um lan\u00e7amento<\/h1><p dir=\"auto\" data-start=\"3053\" data-end=\"3153\">Dentro da estrat\u00e9gia de lan\u00e7amento, um dos formatos mais exigentes foi o <strong data-start=\"3138\" data-end=\"3152\">Dias da Marca<\/strong>.<\/p><p dir=\"auto\" data-start=\"3155\" data-end=\"3203\">Um Dia da Marca n\u00e3o \u00e9 simplesmente uma grande faixa.<\/p><p dir=\"auto\" data-start=\"3205\" data-end=\"3416\">Trata-se de uma a\u00e7\u00e3o publicit\u00e1ria de alto impacto, na qual diferentes departamentos de um ve\u00edculo de comunica\u00e7\u00e3o trabalham juntos para transformar temporariamente a primeira p\u00e1gina ou uma se\u00e7\u00e3o em um ambiente praticamente dominado pela marca.<\/p><p dir=\"auto\" data-start=\"3418\" data-end=\"3464\">Pode envolver simultaneamente elementos como:<\/p><p dir=\"auto\" data-start=\"3466\" data-end=\"3553\"><strong data-start=\"3466\" data-end=\"3553\">Outdoor + barras laterais + destaque de p\u00e1gina + megabanner + formatos para dispositivos m\u00f3veis + v\u00eddeo + HTML5.<\/strong><\/p><p dir=\"auto\" data-start=\"3555\" data-end=\"3808\">As especifica\u00e7\u00f5es t\u00e9cnicas para a m\u00eddia espanhola mostram precisamente essa combina\u00e7\u00e3o de componentes e as rigorosas limita\u00e7\u00f5es de dimens\u00f5es, peso, comportamento, HTTPS e consumo de recursos que devem ser respeitadas.<\/p><p dir=\"auto\" data-start=\"3810\" data-end=\"3883\">Quando o usu\u00e1rio entra na plataforma, ele n\u00e3o v\u00ea cinco an\u00fancios diferentes.<\/p><p dir=\"auto\" data-start=\"3885\" data-end=\"3928\">Ir <strong data-start=\"3888\" data-end=\"3927\">uma experi\u00eancia de marca coordenada<\/strong>.<\/p><p dir=\"auto\" data-start=\"3930\" data-end=\"3990\">Para alcan\u00e7ar esse objetivo, \u00e9 necess\u00e1rio muito mais do que simplesmente exportar algumas imagens.<\/p><hr data-start=\"3992\" data-end=\"3995\" \/><h1 dir=\"auto\" data-start=\"3997\" data-end=\"4052\">Diagrama\u00e7\u00e3o e programa\u00e7\u00e3o de pe\u00e7as criativas digitais<\/h1><p dir=\"auto\" data-start=\"4054\" data-end=\"4192\">Nossa equipe trabalhou na transforma\u00e7\u00e3o dos materiais da campanha em pe\u00e7as preparadas para diferentes ambientes de publica\u00e7\u00e3o.<\/p><p dir=\"auto\" data-start=\"4194\" data-end=\"4302\">Isso envolveu a adapta\u00e7\u00e3o e o desenvolvimento de materiais criativos com base nas especifica\u00e7\u00f5es t\u00e9cnicas de cada meio.<\/p><h3 dir=\"auto\" data-start=\"4304\" data-end=\"4326\">HTML5 e Rich Media<\/h3><p dir=\"auto\" data-start=\"4328\" data-end=\"4488\">Desenvolvimento e adapta\u00e7\u00e3o de pe\u00e7as din\u00e2micas capazes de incorporar anima\u00e7\u00f5es, transi\u00e7\u00f5es, v\u00eddeos, intera\u00e7\u00f5es e diferentes comportamentos, dependendo do formato.<\/p><p dir=\"auto\" data-start=\"4490\" data-end=\"4559\">N\u00e3o se tratava apenas de colocar uma ideia criativa em pr\u00e1tica.<\/p><p dir=\"auto\" data-start=\"4561\" data-end=\"4579\">Eu tive que fazer isso:<\/p><ul data-start=\"4581\" data-end=\"4806\"><li data-start=\"4581\" data-end=\"4597\">corretamente;<\/li><li data-start=\"4598\" data-end=\"4612\">fluentemente;<\/li><li data-start=\"4613\" data-end=\"4651\">sem penalizar excessivamente o peso;<\/li><li data-start=\"4652\" data-end=\"4697\">respeitando as restri\u00e7\u00f5es da editora;<\/li><li data-start=\"4698\" data-end=\"4732\">manter a identidade visual;<\/li><li data-start=\"4733\" data-end=\"4806\">e funcionando corretamente em diferentes navegadores e dispositivos.<\/li><\/ul><hr data-start=\"4808\" data-end=\"4811\" \/><h2 dir=\"auto\" data-start=\"4813\" data-end=\"4839\">Adapta\u00e7\u00e3o multiformato<\/h2><p dir=\"auto\" data-start=\"4841\" data-end=\"4951\">Uma campanha nacional pode acabar gerando dezenas ou at\u00e9 centenas de varia\u00e7\u00f5es do mesmo conceito criativo.<\/p><p dir=\"auto\" data-start=\"4953\" data-end=\"4964\">Outdoors.<\/p><p dir=\"auto\" data-start=\"4966\" data-end=\"4978\">Megabanners.<\/p><p dir=\"auto\" data-start=\"4980\" data-end=\"4992\">Arranha-c\u00e9us.<\/p><p dir=\"auto\" data-start=\"4994\" data-end=\"5006\">Ladr\u00e3o de p\u00e1ginas.<\/p><p dir=\"auto\" data-start=\"5008\" data-end=\"5019\">Unidade de processamento de imagem dupla.<\/p><p dir=\"auto\" data-start=\"5021\" data-end=\"5035\">Intersticiais.<\/p><p dir=\"auto\" data-start=\"5037\" data-end=\"5052\">Banners para dispositivos m\u00f3veis.<\/p><p dir=\"auto\" data-start=\"5054\" data-end=\"5065\">An\u00fancios fixos.<\/p><p dir=\"auto\" data-start=\"5067\" data-end=\"5077\">Aquisi\u00e7\u00f5es.<\/p><p dir=\"auto\" data-start=\"5079\" data-end=\"5093\">Formatos de v\u00eddeo.<\/p><p dir=\"auto\" data-start=\"5095\" data-end=\"5106\">M\u00eddia rica.<\/p><p dir=\"auto\" data-start=\"5108\" data-end=\"5129\">Exibi\u00e7\u00e3o program\u00e1tica.<\/p><p dir=\"auto\" data-start=\"5131\" data-end=\"5186\">Cada pe\u00e7a possui propor\u00e7\u00f5es completamente diferentes.<\/p><p dir=\"auto\" data-start=\"5188\" data-end=\"5236\">O desafio n\u00e3o se resume apenas a redimensionar.<\/p><p dir=\"auto\" data-start=\"5238\" data-end=\"5279\"><strong data-start=\"5238\" data-end=\"5279\">A composi\u00e7\u00e3o precisa ser reinterpretada.<\/strong><\/p><p dir=\"auto\" data-start=\"5281\" data-end=\"5326\">A mensagem principal deve continuar a funcionar.<\/p><p dir=\"auto\" data-start=\"5328\" data-end=\"5364\">A marca deve permanecer vis\u00edvel.<\/p><p dir=\"auto\" data-start=\"5366\" data-end=\"5398\">O CTA deve manter a prioridade.<\/p><p dir=\"auto\" data-start=\"5400\" data-end=\"5442\">A anima\u00e7\u00e3o ainda precisa fazer sentido.<\/p><p dir=\"auto\" data-start=\"5444\" data-end=\"5511\">E tudo deve permanecer coerente com o conceito criativo original.<\/p><hr data-start=\"5513\" data-end=\"5516\" \/><h1 dir=\"auto\" data-start=\"5518\" data-end=\"5583\">Program\u00e1tica: a tecnologia por tr\u00e1s da distribui\u00e7\u00e3o de publicidade.<\/h1><p dir=\"auto\" data-start=\"5585\" data-end=\"5771\">Uma parte particularmente relevante do projeto foi a prepara\u00e7\u00e3o tecnol\u00f3gica dos ativos criativos para distribui\u00e7\u00e3o dentro do ecossistema de <strong data-start=\"5730\" data-end=\"5770\">m\u00eddia paga e publicidade program\u00e1tica<\/strong>.<\/p><p dir=\"auto\" data-start=\"5773\" data-end=\"5914\">Na publicidade program\u00e1tica, um an\u00fancio precisa atender a uma s\u00e9rie de requisitos t\u00e9cnicos que o usu\u00e1rio geralmente n\u00e3o percebe.<\/p><p dir=\"auto\" data-start=\"5916\" data-end=\"5921\">Etiquetas.<\/p><p dir=\"auto\" data-start=\"5923\" data-end=\"5938\">Rastreamento de cliques.<\/p><p dir=\"auto\" data-start=\"5940\" data-end=\"5960\">Rastreamento de impress\u00f5es.<\/p><p dir=\"auto\" data-start=\"5962\" data-end=\"5977\">URLs din\u00e2micas.<\/p><p dir=\"auto\" data-start=\"5979\" data-end=\"5990\">Servidores de an\u00fancios.<\/p><p dir=\"auto\" data-start=\"5992\" data-end=\"5997\">DSPs.<\/p><p dir=\"auto\" data-start=\"5999\" data-end=\"6006\">Macros.<\/p><p dir=\"auto\" data-start=\"6008\" data-end=\"6022\">Pesos m\u00e1ximos.<\/p><p dir=\"auto\" data-start=\"6024\" data-end=\"6050\">Pol\u00edticas de reprodu\u00e7\u00e3o.<\/p><p dir=\"auto\" data-start=\"6052\" data-end=\"6067\">Compatibilidade.<\/p><p dir=\"auto\" data-start=\"6069\" data-end=\"6090\">Comportamento responsivo.<\/p><p dir=\"auto\" data-start=\"6092\" data-end=\"6102\">Planos de conting\u00eancia.<\/p><p dir=\"auto\" data-start=\"6104\" data-end=\"6234\">A criatividade precisa chegar ao usu\u00e1rio certo, mas primeiro precisa ser tecnicamente capaz de percorrer todo esse ecossistema.<\/p><hr data-start=\"6236\" data-end=\"6239\" \/><h1 dir=\"auto\" data-start=\"6241\" data-end=\"6287\">Quando a tecnologia e a publicidade se encontram<\/h1><p dir=\"auto\" data-start=\"6289\" data-end=\"6446\">Este projeto representa perfeitamente uma parte do The Cloud Group que geralmente \u00e9 menos vis\u00edvel do que nossos projetos de ERP, CRM ou software empresarial.<\/p><p dir=\"auto\" data-start=\"6448\" data-end=\"6513\">Tamb\u00e9m fazemos engenharia aplicada. <strong data-start=\"6486\" data-end=\"6512\">tecnologia de publicidade<\/strong>.<\/p><p dir=\"auto\" data-start=\"6515\" data-end=\"6578\">Porque por tr\u00e1s de toda grande campanha digital tamb\u00e9m existe um software.<\/p><p dir=\"auto\" data-start=\"6580\" data-end=\"6595\">Existe JavaScript.<\/p><p dir=\"auto\" data-start=\"6597\" data-end=\"6603\">HTML5.<\/p><p dir=\"auto\" data-start=\"6605\" data-end=\"6609\">CSS.<\/p><p dir=\"auto\" data-start=\"6611\" data-end=\"6620\">Monitorando.<\/p><p dir=\"auto\" data-start=\"6622\" data-end=\"6627\">APIs.<\/p><p dir=\"auto\" data-start=\"6629\" data-end=\"6640\">Servidores de an\u00fancios.<\/p><p dir=\"auto\" data-start=\"6642\" data-end=\"6657\">Automa\u00e7\u00e3o.<\/p><p dir=\"auto\" data-start=\"6659\" data-end=\"6674\">Compatibilidade.<\/p><p dir=\"auto\" data-start=\"6676\" data-end=\"6684\">Testando.<\/p><p dir=\"auto\" data-start=\"6686\" data-end=\"6702\">Infraestrutura.<\/p><p dir=\"auto\" data-start=\"6704\" data-end=\"6750\">E uma enorme quantidade de coordena\u00e7\u00e3o t\u00e9cnica.<\/p><p dir=\"auto\" data-start=\"6752\" data-end=\"6887\">Em uma campanha de lan\u00e7amento nacional, um erro aparentemente pequeno pode acabar aparecendo para centenas de milhares de usu\u00e1rios.<\/p><p dir=\"auto\" data-start=\"6889\" data-end=\"6939\">Por isso, o controle de qualidade \u00e9 uma parte fundamental do processo.<\/p><hr data-start=\"6941\" data-end=\"6944\" \/><h1 dir=\"auto\" data-start=\"6946\" data-end=\"6994\">QA: Quando &quot;funciona no meu computador&quot;, n\u00e3o \u00e9 \u00fatil.<\/h1><p dir=\"auto\" data-start=\"6996\" data-end=\"7093\">Uma pe\u00e7a publicit\u00e1ria n\u00e3o est\u00e1 finalizada quando funciona no computador do desenvolvedor.<\/p><p dir=\"auto\" data-start=\"7095\" data-end=\"7148\">Est\u00e1 terminado quando funciona no local para o qual foi projetado para ser publicado.<\/p><p dir=\"auto\" data-start=\"7150\" data-end=\"7221\">Nosso processo incluiu valida\u00e7\u00f5es em diferentes combina\u00e7\u00f5es de:<\/p><p dir=\"auto\" data-start=\"7223\" data-end=\"7306\"><strong data-start=\"7223\" data-end=\"7306\">Navegadores, resolu\u00e7\u00f5es, dispositivos, formatos e especifica\u00e7\u00f5es de m\u00eddia.<\/strong><\/p><p dir=\"auto\" data-start=\"7308\" data-end=\"7342\">Al\u00e9m de verificar aspectos como:<\/p><ul data-start=\"7344\" data-end=\"7566\"><li data-start=\"7344\" data-end=\"7380\">Execu\u00e7\u00e3o correta de anima\u00e7\u00f5es;<\/li><li data-start=\"7381\" data-end=\"7409\">comportamento do link;<\/li><li data-start=\"7410\" data-end=\"7421\">monitorando;<\/li><li data-start=\"7422\" data-end=\"7442\">carga de recursos;<\/li><li data-start=\"7443\" data-end=\"7467\">Design responsivo;<\/li><li data-start=\"7468\" data-end=\"7489\">peso das pe\u00e7as;<\/li><li data-start=\"7490\" data-end=\"7513\">formato alternativo;<\/li><li data-start=\"7514\" data-end=\"7528\">legibilidade;<\/li><li data-start=\"7529\" data-end=\"7548\">tempos de carregamento;<\/li><li data-start=\"7549\" data-end=\"7566\">compatibilidade.<\/li><\/ul><p dir=\"auto\" data-start=\"7568\" data-end=\"7626\">Em campanhas de grande visibilidade, esta fase n\u00e3o \u00e9 opcional.<\/p><p dir=\"auto\" data-start=\"7628\" data-end=\"7652\">Faz parte do desenvolvimento.<\/p><hr data-start=\"7654\" data-end=\"7657\" \/><h1 dir=\"auto\" data-start=\"7659\" data-end=\"7720\">O lan\u00e7amento digital de uma nova marca de alta velocidade<\/h1><p dir=\"auto\" data-start=\"7722\" data-end=\"8058\">A iryo iniciou suas opera\u00e7\u00f5es comerciais na Espanha em <strong data-start=\"7776\" data-end=\"7803\">25 de novembro de 2022<\/strong>, Inicialmente, no corredor Madrid-Sarago\u00e7a-Barcelona, o territ\u00f3rio escolhido foi o da \u201cCalm Speed\u201d, para introduzir a marca no mercado espanhol e comunicar a flexibilidade como um dos seus principais atributos.<\/p><p dir=\"auto\" data-start=\"8060\" data-end=\"8198\">Nosso papel era ajudar a transformar essa identidade criativa em <strong data-start=\"8123\" data-end=\"8197\">Execu\u00e7\u00f5es digitais capazes de existir no ecossistema de m\u00eddia real<\/strong>.<\/p><p dir=\"auto\" data-start=\"8200\" data-end=\"8221\">N\u00e3o crie o conceito.<\/p><p dir=\"auto\" data-start=\"8223\" data-end=\"8299\">Para que o conceito funcionasse tecnicamente onde precisava ser apresentado.<\/p><p dir=\"auto\" data-start=\"8301\" data-end=\"8339\">E acho que essa distin\u00e7\u00e3o \u00e9 importante.<\/p><p dir=\"auto\" data-start=\"8341\" data-end=\"8389\">Porque uma boa campanha precisa de \u00f3timas ideias.<\/p><p dir=\"auto\" data-start=\"8391\" data-end=\"8480\">Mas tamb\u00e9m precisa de equipes capazes de transformar essas ideias em tecnologia funcional.<\/p><hr data-start=\"8482\" data-end=\"8485\" \/><h1 dir=\"auto\" data-start=\"8487\" data-end=\"8530\">Um projeto onde os detalhes importavam.<\/h1><p dir=\"auto\" data-start=\"8532\" data-end=\"8615\">Existem projetos tecnol\u00f3gicos em que o sucesso \u00e9 medido por uma nova funcionalidade.<\/p><p dir=\"auto\" data-start=\"8617\" data-end=\"8679\">Na tecnologia publicit\u00e1ria, muitas vezes \u00e9 medido de uma maneira diferente.<\/p><p dir=\"auto\" data-start=\"8681\" data-end=\"8732\">Que uma anima\u00e7\u00e3o apare\u00e7a exatamente quando deveria.<\/p><p dir=\"auto\" data-start=\"8734\" data-end=\"8787\">Que um painel lateral se encaixe corretamente em um outdoor.<\/p><p dir=\"auto\" data-start=\"8789\" data-end=\"8832\">Que um profissional criativo se adapta bem ao ambiente mobile.<\/p><p dir=\"auto\" data-start=\"8834\" data-end=\"8869\">N\u00e3o deixe que um v\u00eddeo bloqueie uma p\u00e1gina.<\/p><p dir=\"auto\" data-start=\"8871\" data-end=\"8909\">Que um ClickTag reporte corretamente.<\/p><p dir=\"auto\" data-start=\"8911\" data-end=\"8965\">Que o peso permane\u00e7a dentro das especifica\u00e7\u00f5es.<\/p><p dir=\"auto\" data-start=\"8967\" data-end=\"9028\">Garanta que a identidade visual da marca seja consistente, independentemente do meio utilizado.<\/p><p dir=\"auto\" data-start=\"9030\" data-end=\"9124\">Que uma ativa\u00e7\u00e3o agendada para um hor\u00e1rio espec\u00edfico esteja pronta quando esse hor\u00e1rio chegar.<\/p><p dir=\"auto\" data-start=\"9126\" data-end=\"9139\">S\u00e3o apenas detalhes.<\/p><p dir=\"auto\" data-start=\"9141\" data-end=\"9158\">At\u00e9 que eles falhem.<\/p><p dir=\"auto\" data-start=\"9160\" data-end=\"9191\">Ent\u00e3o, deixam de ser detalhes.<\/p><hr data-start=\"9193\" data-end=\"9196\" \/><h1 dir=\"auto\" data-start=\"9198\" data-end=\"9244\">A engenharia invis\u00edvel por tr\u00e1s da publicidade<\/h1><p dir=\"auto\" data-start=\"9246\" data-end=\"9354\">O usu\u00e1rio final provavelmente nunca saber\u00e1 qual tecnologia est\u00e1 por tr\u00e1s de uma obra criativa que acabou de ver.<\/p><p dir=\"auto\" data-start=\"9356\" data-end=\"9390\">E esse \u00e9 precisamente o objetivo.<\/p><p dir=\"auto\" data-start=\"9392\" data-end=\"9447\">Quando tudo estiver funcionando corretamente, voc\u00ea s\u00f3 dever\u00e1 notar a campanha.<\/p><p dir=\"auto\" data-start=\"9449\" data-end=\"9483\">Voc\u00ea n\u00e3o deveria notar as adapta\u00e7\u00f5es.<\/p><p dir=\"auto\" data-start=\"9485\" data-end=\"9506\">Nem as restri\u00e7\u00f5es.<\/p><p dir=\"auto\" data-start=\"9508\" data-end=\"9534\">Nem os diferentes tamanhos.<\/p><p dir=\"auto\" data-start=\"9536\" data-end=\"9549\">Nem mesmo o c\u00f3digo.<\/p><p dir=\"auto\" data-start=\"9551\" data-end=\"9566\">Nem mesmo o rastreamento.<\/p><p dir=\"auto\" data-start=\"9568\" data-end=\"9618\">Nem a infraestrutura de publicidade por tr\u00e1s disso.<\/p><p dir=\"auto\" data-start=\"9620\" data-end=\"9645\">A tecnologia est\u00e1 desaparecendo.<\/p><p dir=\"auto\" data-start=\"9647\" data-end=\"9664\">E a marca permanece.<\/p><hr data-start=\"9666\" data-end=\"9669\" \/><h1 dir=\"auto\" data-start=\"9671\" data-end=\"9695\">A velocidade calma<\/h1><p dir=\"auto\" data-start=\"9697\" data-end=\"10039\">A campanha de lan\u00e7amento utilizou imagens em c\u00e2mera lenta para desenvolver o conceito de <strong data-start=\"9788\" data-end=\"9816\">\u201cA velocidade silenciosa\u201d<\/strong>, Contrastando visualmente velocidade e calma. O pr\u00f3prio an\u00fancio de lan\u00e7amento usou como met\u00e1fora um fio vermelho sendo enfiado em uma agulha enquanto a paisagem avan\u00e7ava em alta velocidade.<\/p><p dir=\"auto\" data-start=\"10041\" data-end=\"10204\">Essa identidade precisava permanecer reconhec\u00edvel, independentemente de aparecer em uma pe\u00e7a audiovisual de grande formato ou em uma pe\u00e7a publicit\u00e1ria digital.<\/p><p dir=\"auto\" data-start=\"10206\" data-end=\"10257\">Esse foi um dos principais desafios de produ\u00e7\u00e3o:<\/p><p dir=\"auto\" data-start=\"10259\" data-end=\"10339\"><strong data-start=\"10259\" data-end=\"10339\">Manter a mesma experi\u00eancia de marca em formatos radicalmente diferentes.<\/strong><\/p><p dir=\"auto\" data-start=\"10341\" data-end=\"10378\"><span class=\"contents\" data-content-reference-start=\"10368\" data-content-reference-end=\"10453\"><span class=\"\" data-state=\"closed\"><a class=\"decorated-link\" href=\"https:\/\/www.youtube.com\/watch?v=OX6l31DQ24s&amp;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\">Assista ao v\u00eddeo da campanha<\/a><\/span><\/span><\/p><hr data-start=\"10380\" data-end=\"10383\" \/><h1 dir=\"auto\" data-start=\"10385\" data-end=\"10419\">O que aprendemos com o projeto<\/h1><p dir=\"auto\" data-start=\"10421\" data-end=\"10505\">O lan\u00e7amento do iryo demonstra algo que continuamos a aplicar hoje no The Cloud Group:<\/p><p dir=\"auto\" data-start=\"10507\" data-end=\"10577\"><strong data-start=\"10507\" data-end=\"10577\">A tecnologia tamb\u00e9m faz parte da constru\u00e7\u00e3o de uma marca.<\/strong><\/p><p dir=\"auto\" data-start=\"10579\" data-end=\"10621\">Uma grande ideia precisa de uma \u00f3tima execu\u00e7\u00e3o.<\/p><p dir=\"auto\" data-start=\"10623\" data-end=\"10796\">E quando essa execu\u00e7\u00e3o precisa funcionar simultaneamente em m\u00faltiplas m\u00eddias, plataformas e dispositivos, a fronteira entre publicidade e software praticamente desaparece.<\/p><p dir=\"auto\" data-start=\"10798\" data-end=\"10810\">Criatividade.<\/p><p dir=\"auto\" data-start=\"10812\" data-end=\"10819\">M\u00eddia.<\/p><p dir=\"auto\" data-start=\"10821\" data-end=\"10827\">Dados.<\/p><p dir=\"auto\" data-start=\"10829\" data-end=\"10836\">C\u00f3digo.<\/p><p dir=\"auto\" data-start=\"10838\" data-end=\"10851\">Program\u00e1tico.<\/p><p dir=\"auto\" data-start=\"10853\" data-end=\"10894\">Faz tudo parte da mesma experi\u00eancia.<\/p><hr data-start=\"10896\" data-end=\"10899\" \/><h1 dir=\"auto\" data-start=\"10901\" data-end=\"10950\">De uma ideia criativa a um ecossistema digital completo<\/h1><p dir=\"auto\" data-start=\"10952\" data-end=\"11070\">Esses tipos de projetos s\u00e3o especialmente interessantes porque demonstram outra dimens\u00e3o de nossas capacidades tecnol\u00f3gicas.<\/p><p dir=\"auto\" data-start=\"11072\" data-end=\"11123\">N\u00f3s n\u00e3o constru\u00edmos apenas plataformas de neg\u00f3cios.<\/p><p dir=\"auto\" data-start=\"11125\" data-end=\"11292\">Tamb\u00e9m podemos trabalhar como <strong data-start=\"11155\" data-end=\"11235\">Parceiro tecnol\u00f3gico de ag\u00eancias, departamentos de marketing e grandes marcas.<\/strong> Executar campanhas digitais tecnicamente complexas.<\/p><p dir=\"auto\" data-start=\"11294\" data-end=\"11305\">M\u00eddia rica.<\/p><p dir=\"auto\" data-start=\"11307\" data-end=\"11313\">HTML5.<\/p><p dir=\"auto\" data-start=\"11315\" data-end=\"11328\">Program\u00e1tico.<\/p><p dir=\"auto\" data-start=\"11330\" data-end=\"11344\">P\u00e1ginas de destino.<\/p><p dir=\"auto\" data-start=\"11346\" data-end=\"11372\">Experi\u00eancias interativas.<\/p><p dir=\"auto\" data-start=\"11374\" data-end=\"11388\">Integra\u00e7\u00f5es.<\/p><p dir=\"auto\" data-start=\"11390\" data-end=\"11407\">Criatividade din\u00e2mica.<\/p><p dir=\"auto\" data-start=\"11409\" data-end=\"11441\">Automa\u00e7\u00e3o criativa.<\/p><p dir=\"auto\" data-start=\"11443\" data-end=\"11464\">Rastreamento e an\u00e1lise.<\/p><p dir=\"auto\" data-start=\"11466\" data-end=\"11542\">Porque quando uma campanha precisa de c\u00f3digo, ela deixa de ser apenas publicidade.<\/p><p dir=\"auto\" data-start=\"11544\" data-end=\"11570\"><strong data-start=\"11544\" data-end=\"11570\">Tamb\u00e9m \u00e9 engenharia.<\/strong><\/p><hr data-start=\"11572\" data-end=\"11575\" \/><h2 dir=\"auto\" data-start=\"11577\" data-end=\"11638\">Sua pr\u00f3xima campanha precisa de algo mais do que apenas materiais gr\u00e1ficos?<\/h2><p dir=\"auto\" data-start=\"11640\" data-end=\"11757\">Em <strong data-start=\"11643\" data-end=\"11662\">O Grupo Cloud<\/strong> Ajudamos marcas e ag\u00eancias a transformar conceitos criativos em experi\u00eancias digitais reais.<\/p><p dir=\"auto\" data-start=\"11759\" data-end=\"11918\">Desde p\u00e1ginas de destino e experi\u00eancias interativas at\u00e9 HTML5, Rich Media, formatos especiais, Brand Days e tecnologia de publicidade para campanhas program\u00e1ticas.<\/p><p dir=\"auto\" data-start=\"11920\" data-end=\"11983\"><strong data-start=\"11920\" data-end=\"11983\">A criatividade surge com a ideia. N\u00f3s a colocamos em pr\u00e1tica.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd6cb02 elementor-widget elementor-widget-image\" data-id=\"dd6cb02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-20-012907-1024x575.png\" class=\"attachment-large size-large wp-image-32448\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-20-012907-1024x575.png 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-20-012907-300x169.png 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-20-012907-768x431.png 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-20-012907-1536x863.png 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-20-012907-18x10.png 18w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-20-012907.png 1759w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O Cloud Group desenvolveu uma plataforma de gest\u00e3o interna personalizada para a Funda\u00e7\u00e3o Casa de M\u00e9xico, na Espanha, com o objetivo de centralizar informa\u00e7\u00f5es, digitalizar processos e criar um ecossistema tecnol\u00f3gico preparado para evoluir juntamente com a organiza\u00e7\u00e3o.<\/p>","protected":false},"author":1,"featured_media":32448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[863],"tags":[903,900,901,899,744],"class_list":["post-32437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-reales","tag-coches","tag-consultoria","tag-legal","tag-recomendado","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>iryo: tecnolog\u00eda y producci\u00f3n digital para el lanzamiento de \u201cLa velocidad tranquila\u201d en Espa\u00f1a The Cloud Group<\/title>\n<meta name=\"description\" content=\"C\u00f3mo digitalizamos el archivo del Parlamentode Guinea Ecuatorial: alcance, retost\u00e9cnicos, soluci\u00f3n y resultado. 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