{"id":23870,"date":"2022-12-13T01:00:00","date_gmt":"2022-12-13T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=23870"},"modified":"2022-12-12T22:11:43","modified_gmt":"2022-12-12T22:11:43","slug":"publicidade-contextual-rumo-a-2023","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/publicidad-contextual-hacia-2023\/","title":{"rendered":"Publicidade contextualizada rumo a 2023"},"content":{"rendered":"
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Publicidade contextualizada rumo a 2023<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Ao longo do tempo, vimos O Grupo Cloud<\/a>J\u00e1 abordamos alguns detalhes espec\u00edficos da publicidade contextual, mas desta vez vamos nos concentrar principalmente no que est\u00e1 por vir e no que se espera para 2023, com base no crescimento significativo observado em 2022, ano que agora est\u00e1 chegando ao fim.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O que podemos dizer sobre a publicidade online hoje em dia?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O publicidade contextual<\/a> Trata-se de um tipo de publicidade relevante para o contexto do conte\u00fado de uma p\u00e1gina.<\/p>

\u00c9 por isso que esse tipo de marketing<\/a> Trata-se de uma tecnologia que respeita a privacidade em 100%, com recursos exclusivos de segmenta\u00e7\u00e3o de clientes.<\/p>

Existe uma realidade atual no setor, e essa realidade \u00e9 a seguinte: O Google anunciou<\/a> Recentemente, foi anunciado que os cookies de terceiros ser\u00e3o eliminados at\u00e9 o final deste ano, for\u00e7ando os criadores de campanhas de marketing a buscarem alternativas ainda mais seguras. \u00c9 nesse ponto que podemos concluir e prever que, at\u00e9 2023, a publicidade contextual ser\u00e1 de suma import\u00e2ncia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Segundo dados do Interactive Advertising Bureau (IAB), 82% da publicidade online baseia-se em cookies para segmenta\u00e7\u00e3o de p\u00fablico, enquanto 77,41% dos sites utilizam pelo menos um cookie e apenas 211% utilizam mais de dez.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Qual \u00e9 a previs\u00e3o de crescimento da publicidade contextual em 2023?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Segundo o IAB, a publicidade contextual ter\u00e1 um crescimento na Am\u00e9rica Latina de aproximadamente 631 mil milh\u00f5es de d\u00f3lares e representa uma otimiza\u00e7\u00e3o da rota de oferta, procura e integra\u00e7\u00e3o vertical.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A segmenta\u00e7\u00e3o contextual permite que os an\u00fancios sejam exibidos onde o usu\u00e1rio escolher. Essa t\u00e9cnica identifica os sites mais relevantes para um an\u00fancio espec\u00edfico por meio de uma s\u00e9rie de crit\u00e9rios. palavras-chave<\/a>. Esse tipo de publicidade pode aumentar o interesse do consumidor em conte\u00fado espec\u00edfico em at\u00e9 2,5 vezes e tamb\u00e9m em at\u00e9 32% em compara\u00e7\u00e3o com a segmenta\u00e7\u00e3o demogr\u00e1fica tradicional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Se voc\u00ea ainda est\u00e1 com dificuldades para entender como esse tipo de publicidade funciona, podemos pensar em an\u00fancios de mecanismos de busca como o Google, que s\u00e3o ativados com base na palavra-chave que um usu\u00e1rio espec\u00edfico pesquisou, e essa \u00e9 exatamente a base da publicidade contextual: impactar usu\u00e1rios que est\u00e3o potencialmente interessados em um produto ou servi\u00e7o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Publicidade contextual em celulares em 2023:<\/p>

Atualmente, o uso de telefones celulares \u00e9 generalizado na publicidade e espera-se que continue a dominar o mundo em 2023.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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A Statista revela que o mercado de publicidade em aplicativos est\u00e1 crescendo de forma constante e deve atingir US$ 339 milh\u00f5es em 2023. Portanto, podemos ver claramente que a publicidade contextual em aplicativos \u00e9 mais relevante do que nunca, buscando oferecer m\u00faltiplos benef\u00edcios, como proporcionar uma melhor experi\u00eancia, proteger a privacidade do usu\u00e1rio ao segment\u00e1-lo sem coletar dados e aumentar o engajamento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Concluiremos destacando a crescente receptividade que se evidenciar\u00e1 em 2023 para a publicidade contextual, visto que esta se mostrou eficaz em gerar maior influ\u00eancia na inten\u00e7\u00e3o de compra, especialmente no caso de produtos de nicho ou especializados. Ou seja, quando os an\u00fancios s\u00e3o posicionados em um ambiente contextual, o consumidor est\u00e1 mais propenso a realizar uma a\u00e7\u00e3o, por exemplo, comprando algo ou buscando mais informa\u00e7\u00f5es sobre o produto.<\/p>

Se voc\u00ea est\u00e1 procurando um provedor de servi\u00e7os de publicidade, de marketing digital<\/a>, Otimiza\u00e7\u00e3o para mecanismos de busca (SEO), software personalizado, intelig\u00eancia artificial, aplicativos m\u00f3veis, landing pages, websites personalizados, design de logotipos e muitos outros servi\u00e7os. N\u00e3o hesite em nos contatar por este meio e teremos prazer em ajudar e aconselhar voc\u00ea. Escreva-nos e conte-nos suas necessidades.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Leve seu neg\u00f3cio para o pr\u00f3ximo n\u00edvel! Aqui<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Publicidad Contextual hacia 2023 Hemos visto a lo largo del tiempo en The Cloud Group algunas particularidades de la publicidad contextual, pero en esta ocasi\u00f3n trataremos principalmente lo que viene y se espera para el 2023, partiendo de su gran crecimiento en el 2022 que termina. \u00bfQu\u00e9 podemos decir de la publicidad en l\u00ednea actualmente? […]<\/p>\n","protected":false},"author":20,"featured_media":23881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[813],"class_list":["post-23870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-publicidad-contextual"],"yoast_head":"\nPublicidad Contextual hacia 2023 | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/publicidade-contextual-rumo-a-2023\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad Contextual hacia 2023\" \/>\n<meta property=\"og:description\" content=\"Publicidad Contextual hacia 2023 Hemos visto a lo largo del tiempo en The Cloud Group algunas particularidades de la publicidad contextual, pero en esta ocasi\u00f3n trataremos principalmente lo que viene y se espera para el 2023, partiendo de su gran crecimiento en el 2022 que termina. \u00bfQu\u00e9 podemos decir de la publicidad en l\u00ednea actualmente? 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