{"id":23570,"date":"2022-11-15T01:00:00","date_gmt":"2022-11-15T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=23570"},"modified":"2022-11-16T12:21:07","modified_gmt":"2022-11-16T12:21:07","slug":"vantagens-da-publicidade-programatica","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/ventajas-de-la-publicidad-programatica\/","title":{"rendered":"Vantagens da publicidade program\u00e1tica"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23570\" class=\"elementor elementor-23570\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376e7ba3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376e7ba3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-282dfd6e\" data-id=\"282dfd6e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f031e5a elementor-widget elementor-widget-image\" data-id=\"1f031e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logotipo\" alt=\"logotipo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cb5a9a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb5a9a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-13ae91dd\" data-id=\"13ae91dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-18a53d0b\" data-id=\"18a53d0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afb5859 elementor-widget elementor-widget-heading\" data-id=\"5afb5859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Vantagens da publicidade program\u00e1tica<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-395a2c18\" data-id=\"395a2c18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6d2174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d2174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f865388\" data-id=\"3f865388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-496c9107\" data-id=\"496c9107\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-632a6465\" data-id=\"632a6465\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2293a1de\" data-id=\"2293a1de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f9856da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f9856da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b89ad8\" data-id=\"12b89ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32209c27 elementor-widget elementor-widget-text-editor\" data-id=\"32209c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>J\u00e1 faz um tempo que discutimos diversos t\u00f3picos aqui no The Cloud Group, e ainda h\u00e1 muito o que falar. Por isso, sugerimos que voc\u00ea pegue uma x\u00edcara de ch\u00e1 ou um bom caf\u00e9 e fique por aqui alguns minutos enquanto abordamos este importante assunto: publicidade program\u00e1tica. Este \u00e9 apenas um dos muitos temas que discutiremos semanalmente.<\/p><p>Consolidar a imagem da marca online \u00e9 um dos principais objetivos de qualquer estrat\u00e9gia de marketing, e \u00e9 a\u00ed que a publicidade program\u00e1tica se torna uma aliada fundamental; veremos porqu\u00ea.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30fd7bef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fd7bef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-826ab8a\" data-id=\"826ab8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de26435 elementor-widget elementor-widget-heading\" data-id=\"de26435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 publicidade program\u00e1tica?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0161678 elementor-widget elementor-widget-text-editor\" data-id=\"0161678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Basicamente, \u00e9 um tipo de publicidade online que conecta o usu\u00e1rio \u00e0 marca por meio de um an\u00fancio relevante para ele, em um hor\u00e1rio e local espec\u00edficos.<\/p>\n<p>Em outras palavras, \u00e9 um tipo de publicidade que permite aos anunciantes acessar um invent\u00e1rio de espa\u00e7os publicit\u00e1rios por meio de plataformas de demanda de sites, possibilitando que eles se conectem com o p\u00fablico desejado na localiza\u00e7\u00e3o geogr\u00e1fica desejada.<\/p>\n<p>\u00c9 para isso que serve. <a href=\"https:\/\/thecloud.group\/pt\/habilidades-mais-requisitadas-para-big-data-em-2022\/\">Big Data<\/a>, (Algo que j\u00e1 discutimos aqui no The Cloud Group) segmentar o p\u00fablico para as pessoas certas por meio de <a href=\"https:\/\/es.wikipedia.org\/wiki\/Algoritmo\">algoritmos<\/a> DSP (Plataforma do Lado da Demanda).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54308f1a\" data-id=\"54308f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37ae2ba9 elementor-widget elementor-widget-image\" data-id=\"37ae2ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23573\" alt=\"publicidade program\u00e1tica\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0d64a elementor-widget elementor-widget-text-editor\" data-id=\"7b0d64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alguns termos relevantes e essenciais para o processo de publicidade program\u00e1tica s\u00e3o:<\/p><ul><li>Plataformas do lado da demanda (DSPs)<a href=\"https:\/\/www.monetizemore.com\/que-es-una-dsp-demand-side-platform\/\">DSP<\/a>)<\/li><li>Plataformas do lado da oferta (<a href=\"https:\/\/yieldbird.com\/principales-plataformas-ssp-para-editores-digitales-actualizacion-2021\/\">SSP<\/a>)<\/li><li>Plataformas de gerenciamento de dados (<a href=\"https:\/\/www.oracle.com\/co\/cx\/marketing\/data-management-platform\/what-is-dmp\/#:~:text=Una%20plataforma%20de%20gesti%C3%B3n%20de%20datos%20(DMP)%20recopila%2C%20organiza,l%C3%ADnea%20y%20desde%20dispositivos%20m%C3%B3viles.\">DMP<\/a>)<\/li><li>Troca de an\u00fancios (<a href=\"https:\/\/dircomfidencial.com\/marketing-digital\/diferencias-entre-google-adx-y-google-adsense-20211223-0630\/#:~:text=AdX%20o%20AdSense%3F-,%C2%BFQu%C3%A9%20es%20Google%20AdX%3F,de%20forma%20r%C3%A1pida%20y%20eficiente..\">AdX<\/a>)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-441d2fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"441d2fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bfe2f8f\" data-id=\"bfe2f8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef0754 elementor-widget elementor-widget-image\" data-id=\"7ef0754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23572\" alt=\"publicidade program\u00e1tica\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica1-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70efc71\" data-id=\"70efc71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8442402 elementor-widget elementor-widget-text-editor\" data-id=\"8442402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vamos agora analisar as principais vantagens da publicidade program\u00e1tica, que s\u00e3o raz\u00f5es suficientes para optar por ela caso esteja considerando essa op\u00e7\u00e3o e que podem ajud\u00e1-lo a tomar as decis\u00f5es corretas.<\/p><ol><li><strong>Agilidade no processo:<\/strong><\/li><\/ol><p>As campanhas podem ser gerenciadas de forma r\u00e1pida e eficiente, pois eliminam-se os intermedi\u00e1rios no espa\u00e7o publicit\u00e1rio. Al\u00e9m disso, os an\u00fancios s\u00e3o publicados de acordo com a configura\u00e7\u00e3o predefinida, o que envolve automa\u00e7\u00e3o, j\u00e1 que \u00e9 poss\u00edvel definir a dura\u00e7\u00e3o, os meios de comunica\u00e7\u00e3o e as plataformas em que se deseja veicular os an\u00fancios e, obviamente, o or\u00e7amento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-81820a7 elementor-widget elementor-widget-text-editor\" data-id=\"81820a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>2. Controle e transpar\u00eancia:<\/strong><\/p><p>A publicidade program\u00e1tica permite rastrear todos os dados desde o lan\u00e7amento de uma campanha at\u00e9 o seu t\u00e9rmino, possibilitando visualizar quais sites e ve\u00edculos de m\u00eddia exibiram seus an\u00fancios, bem como quais banners geraram mais cliques, ROI e taxa de convers\u00e3o. E muito mais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e61116 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e61116\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf2b5e2\" data-id=\"bf2b5e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b57b69c elementor-widget elementor-widget-text-editor\" data-id=\"b57b69c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>3. Medi\u00e7\u00e3o em tempo real:<\/strong><\/p><p>Voc\u00ea n\u00e3o precisa esperar muito para descobrir se a campanha realmente funcionou, pois tem dados em tempo real que permitem monitorar, fazer altera\u00e7\u00f5es quando necess\u00e1rio, aplicar melhorias e fazer tudo o que quiser sem esperar o t\u00e9rmino da campanha.<\/p><p><strong>4. Segmenta\u00e7\u00e3o:<\/strong><\/p><p>Trata-se simplesmente de focar em quem atingir com a campanha, estabelecer um p\u00fablico-alvo, e \u00e9 aqui que a publicidade program\u00e1tica permite personalizar o segmento por g\u00eanero, gostos, idade, m\u00eddia, geolocaliza\u00e7\u00e3o, entre outras vari\u00e1veis que garantem que seus an\u00fancios alcancem aqueles que voc\u00ea realmente espera que os vejam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c807e09\" data-id=\"c807e09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-985730a elementor-widget elementor-widget-image\" data-id=\"985730a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-23571\" alt=\"publicidade program\u00e1tica\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2022\/11\/Ventajas-de-la-publicidad-programatica2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f2c05 elementor-widget elementor-widget-text-editor\" data-id=\"53f2c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>5. Retorno sobre o Investimento (ROI):<\/strong><\/p><p>Cada vez que um usu\u00e1rio visita um site ou aplicativo, seu espa\u00e7o publicit\u00e1rio \u00e9 automaticamente leiloado milh\u00f5es de vezes por segundo, com milhares de empresas dando lances gra\u00e7as a plataformas como a ONiAd. Essa \u00e9 uma das caracter\u00edsticas da publicidade program\u00e1tica, que torna a efici\u00eancia e a efic\u00e1cia rent\u00e1veis para o investimento, resultando em uma boa taxa de retorno sobre o investimento (ROI).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b08eaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b08eaf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9f3b940\" data-id=\"9f3b940\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc17d3d elementor-widget elementor-widget-video\" data-id=\"bc17d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/VKMQ9T9QGl4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-559bbf2\" data-id=\"559bbf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4146504 elementor-widget elementor-widget-text-editor\" data-id=\"4146504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>6. Adaptabilidade do dispositivo:<\/strong><\/p><p>Vale ressaltar que a publicidade program\u00e1tica possui um design responsivo que permite que os an\u00fancios se adaptem a diferentes tipos de dispositivos. Dada a grande variedade de dispositivos que podem ser utilizados, \u00e9 fundamental que seu an\u00fancio esteja sempre vis\u00edvel, independentemente de onde esteja sendo visualizado.<\/p><p>Em <a href=\"https:\/\/thecloud.group\/pt\/\">O Grupo Cloud<\/a> Voc\u00ea poder\u00e1 obter todo o material de marketing., <a href=\"https:\/\/thecloud.group\/pt\/servicos-de-big-data\/\">Big Data<\/a>, Posicionamento SEO, design de software e p\u00e1ginas web para aumentar o desempenho da sua empresa ou desenvolver plenamente o seu neg\u00f3cio: n\u00e3o hesite em nos contatar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d33c4 elementor-hidden-phone elementor-widget elementor-widget-global elementor-global-385 elementor-widget-image\" data-id=\"24d33c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/thecloud.group\/pt\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"190\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-300x190.png\" class=\"attachment-medium size-medium wp-image-91\" alt=\"O Cloud Group \u00e9 uma holding empresarial focada na transforma\u00e7\u00e3o digital global.\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-300x190.png 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-768x485.png 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-320x202.png 320w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-700x441.png 700w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-200x126.png 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-400x253.png 400w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-600x379.png 600w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite-800x506.png 800w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoBigWhite.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ventajas de la publicidad program\u00e1tica Hemos hablado de diversos temas durante un buen tiempo ya aqu\u00ed en The Cloud Group y aun hay tantas cosas de que hablar que te aconsejamos tomar una tasita de te o un buen caf\u00e9 y quedarte aqu\u00ed unos minutos mientras abordamos este importante asunto de la publicidad program\u00e1tica, que [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":23573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[807],"class_list":["post-23570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-publicidad-programatica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ventajas de la publicidad program\u00e1tica | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/vantagens-da-publicidade-programatica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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