{"id":20867,"date":"2022-05-02T01:00:00","date_gmt":"2022-05-02T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=20867"},"modified":"2022-06-27T15:01:17","modified_gmt":"2022-06-27T15:01:17","slug":"dicionario-de-marketing","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/diccionario-de-palabras-de-marketing\/","title":{"rendered":"Dicion\u00e1rio de termos de marketing"},"content":{"rendered":"
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Dicion\u00e1rio de termos de marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Um dos grandes desafios que aqueles que desejam se aprofundar no marketing<\/a> "Digital" \u00e9 o vocabul\u00e1rio. Embora pare\u00e7a trivial e simples, este mundo \u00e9 t\u00e3o vasto que pode ser confuso para muitos justamente pela falta de compreens\u00e3o de seus conceitos b\u00e1sicos. Ali\u00e1s, muitos podem desistir simplesmente por n\u00e3o entenderem o contexto.<\/span><\/p>

Portanto, aproveitamos esta oportunidade para apresentar alguns dos termos mais comuns com os quais tanto especialistas quanto clientes devem estar familiarizados. Muitos deles s\u00e3o anglicismos do ingl\u00eas, ent\u00e3o aprend\u00ea-los seria uma vantagem para aqueles que tamb\u00e9m estudam esse idioma.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resumo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O briefing \u00e9 provavelmente o primeiro passo na cria\u00e7\u00e3o de uma estrat\u00e9gia de marketing digital. Pode ser definido como uma s\u00e9rie de reuni\u00f5es ou conversas entre um cliente e especialistas da \u00e1rea para definir os objetivos. Nesse processo, muitas marcas podem descobrir que querem, ou devem, fazer certas coisas que n\u00e3o haviam considerado inicialmente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quando falamos de branding, geralmente pensamos em uma <\/span>logotipo<\/span><\/a> e um slogan impactante. E embora isso certamente fa\u00e7a parte, o branding visa ir al\u00e9m. Branding \u00e9 o conjunto de estrat\u00e9gias que permite a uma organiza\u00e7\u00e3o comunicar seus valores e, assim, estabelecer um relacionamento mais pr\u00f3ximo com seus clientes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"marketing\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Defesa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tamb\u00e9m conhecido como marketing de indica\u00e7\u00e3o, \u00e9 um conjunto de t\u00e9cnicas usadas para criar uma comunidade de embaixadores da marca que ir\u00e3o apoiar a imagem da marca em determinados momentos. Eles fazem isso por meio de coment\u00e1rios, avalia\u00e7\u00f5es positivas e recomenda\u00e7\u00f5es via fotos, outros sites de e-commerce e marketplaces digitais. Mas, ao contr\u00e1rio dos influenciadores, esses embaixadores n\u00e3o precisam necessariamente de um grande n\u00famero de seguidores.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Roteiro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O planejamento (ou a falta dele) pode literalmente nos custar muito dinheiro. Portanto, uma regra geral \u00e9 criar um roteiro que estabele\u00e7a a estrat\u00e9gia que uma equipe deve seguir para atingir seus objetivos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Persona do comprador<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Este \u00e9 o arqu\u00e9tipo do cliente ideal, uma pessoa com caracter\u00edsticas (ou necessidades) que se encaixam perfeitamente no produto ou servi\u00e7o oferecido por uma marca. E, apesar do adjetivo "ideal", sua constru\u00e7\u00e3o se baseia em uma an\u00e1lise de dados sociodemogr\u00e1ficos e aspectos muito pessoais; por exemplo, suas preocupa\u00e7\u00f5es, interesses, experi\u00eancias, desafios pessoais, entre outros. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alvo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O p\u00fablico-alvo, frequentemente definido como mercado-alvo, nicho de mercado ou clientes potenciais, \u00e9 simplesmente o grupo de consumidores com caracter\u00edsticas, desejos ou necessidades semelhantes que se encaixam bem no produto ou servi\u00e7o oferecido. Difere da persona do comprador por ser mais gen\u00e9rica, j\u00e1 que esta \u00faltima pode at\u00e9 incluir nome e sobrenome.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Funil\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mais uma vez, nos deparamos com ideais. O funil de vendas, tamb\u00e9m conhecido como pipeline de vendas, \u00e9 um tipo de teoria que descreve como o processo de vendas deve se desenrolar. Em termos mais simples, \u00e9 uma representa\u00e7\u00e3o de cada etapa que um cliente potencial deve percorrer, desde o primeiro contato com a empresa at\u00e9 o fechamento da venda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pesquisa de palavras-chave<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Uma das etapas mais essenciais no marketing digital, especialmente naquele que engloba blogs, m\u00eddias sociais e sites oficiais, \u00e9 a pesquisa de palavras-chave. Esse termo se refere \u00e0 busca pelas palavras-chave mais lucrativas e com maior potencial para aumentar as vendas. tr\u00e1fego<\/a> e, consequentemente, as vendas. Basicamente, consiste em encontrar as palavras-chave mais pesquisadas relacionadas a um t\u00f3pico nos mecanismos de busca para aparecerem entre os resultados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Experi\u00eancia do Usu\u00e1rio (UX)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Uma das chaves para o sucesso no mercado digital \u00e9 criar um site sofisticado, intuitivo e de carregamento r\u00e1pido para oferecer a melhor experi\u00eancia poss\u00edvel aos visitantes. E, de fato, o termo Experi\u00eancia do Usu\u00e1rio (UX) se refere a isso. A ideia \u00e9 que os usu\u00e1rios encontrem facilmente o que procuram no site, que os links funcionem e, claro, que o site carregue rapidamente. Vale ressaltar tamb\u00e9m que isso melhora o posicionamento nos mecanismos de busca.<\/span><\/p>

Esperamos que esses termos tenham sido \u00fateis para a compreens\u00e3o dos fundamentos do marketing digital. Mas se, mesmo ap\u00f3s entend\u00ea-los, voc\u00ea decidir que precisa de apoio externo para implementar sua estrat\u00e9gia, voc\u00ea veio ao lugar certo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A Cloud Group possui uma equipe bem treinada e experiente \u00e0 qual voc\u00ea pode explicar os objetivos da sua marca para identificar seu p\u00fablico-alvo e estabelecer um plano de a\u00e7\u00e3o, por exemplo. <\/span>Clique aqui<\/span><\/a> E conte-nos a sua hist\u00f3ria.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Diccionario de palabras de marketing Uno de los grandes desaf\u00edos que tienen que superar quienes desean adentrarse en el marketing digital es el vocabulario. Aunque suene trivial y sencillo, este mundo es tan vasto que puede resultar confuso para muchos precisamente por desconocimiento de sus bases. De hecho, muchos pueden desistir por el simple hecho […]<\/p>\n","protected":false},"author":20,"featured_media":20873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[723],"class_list":["post-20867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-marketing"],"yoast_head":"\nDiccionario de palabras de marketing | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/dicionario-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diccionario de palabras de marketing\" \/>\n<meta property=\"og:description\" content=\"Diccionario de palabras de marketing Uno de los grandes desaf\u00edos que tienen que superar quienes desean adentrarse en el marketing digital es el vocabulario. Aunque suene trivial y sencillo, este mundo es tan vasto que puede resultar confuso para muchos precisamente por desconocimiento de sus bases. 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