{"id":19900,"date":"2022-03-14T01:00:00","date_gmt":"2022-03-14T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=19900"},"modified":"2022-02-18T13:19:44","modified_gmt":"2022-02-18T13:19:44","slug":"o-design-do-logotipo-do-facebook-e-plagio","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/el-diseno-de-logotipo-de-facebook-es-un-plagio\/","title":{"rendered":"O logotipo do Facebook \u00e9 plagiado?"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"logotipo\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O logotipo do Facebook \u00e9 plagiado?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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A gigante de Mark Zuckerberg surpreendeu o mundo h\u00e1 algumas semanas com uma mudan\u00e7a dr\u00e1stica e inesperada de nome. A plataforma onde grande parte da humanidade deixou rastros de suas vidas abandonou o nome Facebook para se tornar Meta. E, junto com o nome, veio a mudan\u00e7a de identidade. logotipo<\/a>, o que n\u00e3o nos lembra em nada o original.<\/span><\/p>

Embora a mudan\u00e7a seja necess\u00e1ria na vida, e at\u00e9 mesmo nos neg\u00f3cios, a empresa recebeu in\u00fameras cr\u00edticas por passar por uma transforma\u00e7\u00e3o t\u00e3o repentina. Para muitos, isso representa n\u00e3o apenas uma oportunidade de se reinventar e criar o t\u00e3o discutido "metaverso", mas tamb\u00e9m uma forma de desviar as acusa\u00e7\u00f5es de uso indevido de dados. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Seja como for, esse n\u00e3o \u00e9 o ponto aqui. As cr\u00edticas \u00e0 Meta v\u00e3o al\u00e9m de seu hist\u00f3rico question\u00e1vel e chegam at\u00e9 mesmo ao pl\u00e1gio. <\/span>design de logotipo<\/span><\/a>. Porque, por incr\u00edvel que pare\u00e7a, dada a sua relev\u00e2ncia global, a imagem que a representa \u00e9 a mesma de uma empresa alem\u00e3. Contaremos tudo a voc\u00eas. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Em rela\u00e7\u00e3o \u00e0 mudan\u00e7a do Facebook para o Meta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Em 28 de outubro, Zuckerberg revelou o novo nome de sua empresa: Meta. Claramente, isso n\u00e3o tem nada a ver com o que usamos na \u00faltima d\u00e9cada e, na verdade, se refere a uma nova faceta de seus neg\u00f3cios. O objetivo do jovem empreendedor \u00e9 criar um metaverso, um universo de realidade virtual que funcionar\u00e1 como a matriz para plataformas como Instagram e WhatsApp.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Considerando que o Facebook \u00e9 uma empresa que tamb\u00e9m adquiriu outros fen\u00f4menos sociais digitais, como Oculus, Snaptu e a inovadora CTRL-Labs, uma situa\u00e7\u00e3o de pl\u00e1gio parece impens\u00e1vel. No entanto, pouco depois do grande an\u00fancio, surgiram reclama\u00e7\u00f5es vindas da Alemanha.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A startup que acusa o Facebook de pl\u00e1gio no design do logotipo\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A M-sense Migr\u00e4ne, uma startup sediada em Berlim, expressou com claro sarcasmo em sua conta oficial no Twitter (que n\u00e3o faz parte do Facebook) o orgulho que sentia por ter servido de refer\u00eancia para o design do logotipo da Meta.<\/span><\/p>

\u201cEstamos muito honrados que o @facebook tenha se inspirado no logotipo do nosso aplicativo para enxaqueca\u201d, escreveu ele em um tweet. \u201cTalvez eles tamb\u00e9m tenham se inspirado em nossos procedimentos de privacidade de dados.\u201d.<\/span><\/p>

Diferentemente da Meta, a empresa alem\u00e3 se concentra no desenvolvimento e fornecimento de um aplicativo para monitorar os sintomas da enxaqueca e trat\u00e1-los sob prescri\u00e7\u00e3o m\u00e9dica. Como muitos sabem, a enxaqueca \u00e9 uma condi\u00e7\u00e3o cr\u00f4nica para a qual diversas ferramentas tecnol\u00f3gicas foram desenvolvidas recentemente. Seu logotipo \u00e9 verde.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O significado do logotipo Meta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Curiosamente, apesar de desempenharem fun\u00e7\u00f5es t\u00e3o diferentes, a equipe de Zuckerberg parece ter se inspirado em seu pr\u00f3prio trabalho. is\u00f3tipo<\/a>, pois dever\u00edamos nos referir ao s\u00edmbolo em forma de "M" curvado ou infinito.<\/span><\/p>

Em rela\u00e7\u00e3o ao s\u00edmbolo, a empresa por tr\u00e1s do metaverso o descreveu como "um ciclo cont\u00ednuo que funciona perfeitamente entre contextos 2D e 3D". De fato, a compara\u00e7\u00e3o dupla parece ser totalmente intencional.<\/span><\/p>

O logotipo \u201cfoi projetado para ser experimentado a partir de diferentes perspectivas e para que se possa interagir com ele\u201d. De fato, \u201cele pode se assemelhar a um M de Meta e, \u00e0s vezes, tamb\u00e9m ao s\u00edmbolo do infinito, que representa os horizontes infinitos do metaverso\u201d, afirma a empresa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Uma decis\u00e3o que j\u00e1 vinha sendo planejada h\u00e1 muito tempo. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Markus Dahlem, propriet\u00e1rio da empresa alem\u00e3 por tr\u00e1s do aplicativo, notou a semelhan\u00e7a quando recebeu uma fotografia. A quest\u00e3o que gerou a controv\u00e9rsia girou em torno da possibilidade de a M-sense Migraine ter registrado o design do logotipo anteriormente.<\/span><\/p>

\u201cPercebi imediatamente que nossa identidade de marca era praticamente in\u00fatil\u201d, disse Dahlem, m\u00e9dico com doutorado em f\u00edsica, segundo a revista Gr\u00fcnderszene. \u201cCom exce\u00e7\u00e3o da cor, quase n\u00e3o h\u00e1 diferen\u00e7a.\u201d.\u00a0<\/span><\/p>

No entanto, de acordo com coment\u00e1rios de executivos da Meta, essa evolu\u00e7\u00e3o j\u00e1 estava planejada h\u00e1 muito tempo, mesmo antes de ser revelada pelos Facebook Papers. Portanto, parece l\u00f3gico pensar que se trata de uma coincid\u00eancia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Nesse mesmo contexto, a empresa apenas apontou a semelhan\u00e7a nas redes sociais, sem considerar medidas legais em rela\u00e7\u00e3o ao design do logotipo. Pode at\u00e9 ser parte de sua pr\u00f3pria estrat\u00e9gia de marketing ou uma medida para diferenciar sua startup da gigante americana.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Independentemente de ser ou n\u00e3o um caso de pl\u00e1gio, esse mal-entendido nos ensina uma li\u00e7\u00e3o valiosa: a originalidade \u00e9 fundamental para a reputa\u00e7\u00e3o de uma marca. Para evitar repetir esse erro, o melhor \u00e9 trabalhar com profissionais criativos que conhecem o setor. O Cloud Group se encaixa perfeitamente nesse perfil.<\/span> Clique aqui<\/span><\/a> e construa sua marca conosco.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Crie e gerencie o design do seu site aqui.<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Em <\/span>O Grupo Cloud<\/b><\/a> Estamos totalmente preparados para colaborar e transformar todos os seus projetos de design em realidade. <\/span>Voc\u00ea pode contar conosco.<\/span><\/a>.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u00bfEl dise\u00f1o de logotipo de Facebook es un plagio? El gigante de Mark Zuckerberg sorprendi\u00f3 al mundo hace algunas semanas con un cambio dr\u00e1stico e inesperado de nombre. La plataforma en la que buena parte de la humanidad ha dejado rastro de su vida ha dejado atr\u00e1s su nombre Facebook para convertirse en Meta. Y, […]<\/p>\n","protected":false},"author":20,"featured_media":19904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[766],"class_list":["post-19900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-logotipo"],"yoast_head":"\n\u00bfEl dise\u00f1o de logotipo de Facebook es un plagio? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/o-design-do-logotipo-do-facebook-e-plagio\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfEl dise\u00f1o de logotipo de Facebook es un plagio?\" \/>\n<meta property=\"og:description\" content=\"\u00bfEl dise\u00f1o de logotipo de Facebook es un plagio? El gigante de Mark Zuckerberg sorprendi\u00f3 al mundo hace algunas semanas con un cambio dr\u00e1stico e inesperado de nombre. La plataforma en la que buena parte de la humanidad ha dejado rastro de su vida ha dejado atr\u00e1s su nombre Facebook para convertirse en Meta. 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