{"id":19804,"date":"2022-03-07T01:00:00","date_gmt":"2022-03-07T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=19804"},"modified":"2022-02-16T10:38:35","modified_gmt":"2022-02-16T10:38:35","slug":"tips-de-copywriting-persuasivo-para-squeeze-pages","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/tips-de-copywriting-persuasivo-para-squeeze-pages\/","title":{"rendered":"3 dicas persuasivas de copywriting para p\u00e1ginas de captura de leads"},"content":{"rendered":"
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3 dicas persuasivas de copywriting para p\u00e1ginas de captura de leads<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Uno de los principales objetivos del marketing digital es convertir a tus visitantes ocasionales en clientes fijos, o m\u00e1s bien, en leads. Para lograrlo, est\u00e1 claro que es necesario configurar la estrategia de contenido de acuerdo a dicha meta. Dentro de ella no pueden faltar elementos del reda\u00e7\u00e3o publicit\u00e1ria<\/a>, nuestro mejor aliado a la hora de persuadir a distancia.<\/span><\/p>\n

A prop\u00f3sito de ello, las p\u00e1ginas de captura<\/a> constituyen no una opci\u00f3n, sino un componente muy importante para conseguir leads en nuestra plataforma. Imagina ahora combinarlas con un texto persuasivo, sutil y bien estructurado.<\/span><\/p>\n

En The Cloud Group estamos al tanto del impacto de esta mezcla que, de hecho, ha servido a los l\u00edderes del mercado incluso para que otros genios se postulen en sus cursos. En esta oportunidad hemos creado un art\u00edculo con tres simples pero valiosos consejos de copywriting que te permitir\u00e1n sacarle el m\u00e1ximo provecho. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Estudia el mercado y formula un titular impactante\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A estas alturas, sabemos muy bien el impacto que puede tener un buen titular. Incluso hoy, inmersos en el mundo del marketing digital, nos hemos encontrado leyendo art\u00edculos con informaci\u00f3n p\u00e9sima solo porque los titulares lograron captar nuestra atenci\u00f3n.<\/span><\/p>\n

Este extra\u00f1o morbo es algo que debemos aprovechar, solo que en nuestro caso no solo queremos aumentar las visitas; queremos que aquellos que encajan en nuestro p\u00fablico objetivo se muden con nosotros. M\u00e1s que vender, queremos<\/span> establecer una relaci\u00f3n<\/span><\/a>. Si es as\u00ed, sigue la regla de oro: tr\u00e1talas bien.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Y, contrario a lo que muchos creen, ser bueno con los dem\u00e1s no es lanzar gestos amables a diestra y siniestra. Funciona m\u00e1s conocerlos, identificar sus debilidades o necesidades e intentar ayudarles. La forma en que planeas hacerlo la plantear\u00e1s en el texto de las squeeze pages, pero el titular debe tocar este problema y\/o garantizar una soluci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Incluye una llamada a la acci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Despu\u00e9s de enganchar a tu p\u00fablico con tu propuesta de producto o servicio, muchos se preguntar\u00e1n cu\u00e1les son los pasos para obtenerlo o pagarlo. En general, no deber\u00edas tardar en proporcionar dicha informaci\u00f3n porque podr\u00edas desviar su atenci\u00f3n de tu objetivo: sus correos electr\u00f3nicos. <\/span><\/p>

As\u00ed que, una vez inmersos en el potencial de tu producto, debes lanzar un llamado a la acci\u00f3n salvaje que les permita obtener respuestas inmediatas. Nos referimos a ese famoso recuadro con letras grandes y un enlace que nos dirige a lo que queremos saber. Su ubicaci\u00f3n var\u00eda, claro est\u00e1, pero un buen consejo de copywriting es colocarlo despu\u00e9s de haber presentado tu propuesta.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00bfCu\u00e1l es tu promesa? \u00a1Haz \u00e9nfasis en ella!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00bfRecuerdas cuando en la escuela te ped\u00edan clasificar la informaci\u00f3n en tablas? Ha llegado la hora de poner en pr\u00e1ctica las habilidades desarrolladas por medio de ella (s\u00ed, aunque seguro pensabas que era muy trivial hasta hace segundos).<\/span><\/p>

Despu\u00e9s de pasar sal por la llaga de la necesidad de tus lectores y de presentar el producto o servicio especialmente dise\u00f1ado para solventarla, solo queda hablar de sus beneficios. M\u00e1s all\u00e1 del vac\u00edo que quieres llenar, \u00bfpor qu\u00e9 tus visitantes deber\u00edan suscribirse? \u00bfPor qu\u00e9 deber\u00edan comprar tu producto? \u00bfQu\u00e9 pasar\u00eda si no lo hicieran?<\/span><\/p>

Pero no lo digas todo. Recuerda que una buena forma de aburrir a la gente es contarlo todo. Los humanos respondemos muy bien al misterio y a la posibilidad de encontrar una soluci\u00f3n o recompensa. Las squeeze pages no har\u00e1n m\u00e1s que guiar a tus visitantes por el camino para obtenerla, y el hilo rojo del destino ser\u00e1n sus datos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Bonus: no te extiendas demasiado\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Muchos creen que el copywriting amerita textos extensos, pero no siempre es as\u00ed. Como ocurre con casi todo en la vida, la respuesta correcta en este y muchos otros casos es: depende. En las squeeze pages todo depender\u00e1 del tema y contexto en el que se presente.<\/span><\/p>

Por ejemplo, si los beneficios que ofrece tu propuesta son numerosos, no deber\u00edas dudar en destacarlos. Pero saturar a tus lectores con informaci\u00f3n podr\u00eda ser contraproducente, por lo que recomendamos ser m\u00e1s bien equilibrados.\u00a0\u00a0<\/span><\/p>

Ahora bien, si a\u00fan as\u00ed crees que necesitas apoyo para crear una SP, The Cloud Group est\u00e1 para servirte. Nuestro cat\u00e1logo de servicios es tan vasto que ofrecemos incluso servicios de automatizaci\u00f3n y funnels que puedes a\u00f1adir a tu plataforma para conseguir leads.<\/span> Clique aqui<\/span><\/a>, \u00bfqu\u00e9 esperas para contactarnos?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Chegou a hora de transformar o seu neg\u00f3cio! Cadastre-se aqui.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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3 tips de copywriting persuasivo para squeeze pages Uno de los principales objetivos del marketing digital es convertir a tus visitantes ocasionales en clientes fijos, o m\u00e1s bien, en leads. Para lograrlo, est\u00e1 claro que es necesario configurar la estrategia de contenido de acuerdo a dicha meta. Dentro de ella no pueden faltar elementos del […]<\/p>\n","protected":false},"author":20,"featured_media":19814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[764],"class_list":["post-19804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-copywriting"],"yoast_head":"\n3 tips de copywriting persuasivo para squeeze pages | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/tips-de-copywriting-persuasivo-para-squeeze-pages\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 tips de copywriting persuasivo para squeeze pages\" \/>\n<meta property=\"og:description\" content=\"3 tips de copywriting persuasivo para squeeze pages Uno de los principales objetivos del marketing digital es convertir a tus visitantes ocasionales en clientes fijos, o m\u00e1s bien, en leads. 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Para lograrlo, est\u00e1 claro que es necesario configurar la estrategia de contenido de acuerdo a dicha meta. 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