{"id":19130,"date":"2022-02-04T01:00:00","date_gmt":"2022-02-04T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=19130"},"modified":"2022-01-17T17:27:35","modified_gmt":"2022-01-17T17:27:35","slug":"diferencas-entre-landing-pages-e-squeeze-pages","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/diferencias-entre-landing-pages-y-squeeze-pages\/","title":{"rendered":"Diferen\u00e7as entre landing pages e squeeze pages"},"content":{"rendered":"
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Diferen\u00e7as entre landing pages e squeeze pages<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Embora ainda haja muita confus\u00e3o em rela\u00e7\u00e3o \u00e0 funcionalidade de p\u00e1ginas de destino<\/a> y p\u00e1ginas de captura<\/a>, Ambos t\u00eam prop\u00f3sitos diferentes.<\/span><\/p>

\u00c9 verdade que elas podem se complementar, trabalhando juntas para alcan\u00e7ar melhores resultados; no entanto, compreender as diferen\u00e7as que distinguem uma landing page de uma squeeze page \u00e9 essencial para implementar uma estrat\u00e9gia de marketing digital adequada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Defini\u00e7\u00e3o de termos\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para irmos direto ao assunto, precisamos come\u00e7ar esclarecendo a defini\u00e7\u00e3o de landing pages e squeeze pages.<\/span><\/p>

Dessa forma, voc\u00ea come\u00e7ar\u00e1 a notar as diferen\u00e7as.<\/span><\/p>

As landing pages s\u00e3o p\u00e1ginas para onde os visitantes s\u00e3o direcionados ap\u00f3s clicarem em um link de um site, blog, e-mail, an\u00fancio, rede social, entre outros.<\/span><\/p>

A abordagem deles \u00e9 muito espec\u00edfica; eles promovem o tr\u00e1fego para que os usu\u00e1rios realizem uma \u00fanica a\u00e7\u00e3o, que geralmente \u00e9 converter visitantes em clientes potenciais.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Entretanto, p\u00e1ginas de captura<\/span> pertencem a um dos tipos de<\/span> P\u00e1ginas de destino, mas com um objetivo diferente: capturar dados.<\/span><\/p>

Em outras palavras, envolve um visitante fornecendo seu endere\u00e7o de e-mail por meio de um formul\u00e1rio; a inten\u00e7\u00e3o \u00e9 aumentar [o n\u00famero de visitantes]. <\/span><\/p>

O n\u00famero de assinantes no banco de dados de uma empresa, aos quais voc\u00ea poder\u00e1 posteriormente oferecer seus produtos ou servi\u00e7os.<\/span><\/p>

Esses tipos de p\u00e1ginas s\u00e3o encontrados no in\u00edcio do funil de aquisi\u00e7\u00e3o de assinantes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Como diferenciar p\u00e1ginas de destino de p\u00e1ginas de captura?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Em primeiro lugar, \u00e9 preciso entender a import\u00e2ncia de uma empresa ter uma landing page que incentive a venda de produtos ou servi\u00e7os e, consequentemente, uma squeeze page para obter os endere\u00e7os de e-mail dos visitantes.<\/span><\/p>

Ao criar uma landing page, ela deve ter um objetivo de convers\u00e3o espec\u00edfico e predefinido.<\/span><\/p>

Uma caracter\u00edstica do<\/span> p\u00e1ginas de destino<\/span><\/a> S\u00e3o simples, ou seja, n\u00e3o possuem elementos que distraiam e desviem a aten\u00e7\u00e3o dos visitantes; n\u00e3o t\u00eam menus, nem links ou bot\u00f5es para redes sociais. S\u00e3o concebidas desta forma para alcan\u00e7ar a convers\u00e3o esperada do utilizador.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Em contraste, as p\u00e1ginas de captura s\u00e3o usadas para adquirir assinantes.<\/span>.<\/b><\/p>

Para atingir esse objetivo, devemos oferecer uma proposta atraente que capture a aten\u00e7\u00e3o do p\u00fablico-alvo e o torne irresist\u00edvel. Em troca do e-mail, oferecemos um benef\u00edcio ou brinde, como participa\u00e7\u00e3o gratuita em um evento, download de um e-book, etc.<\/span><\/p>

Uma caracter\u00edstica das squeeze pages \u00e9 que elas t\u00eam menos elementos do que as landing pages; s\u00e3o muito concisas. Quanto menos dados forem solicitados ao usu\u00e1rio, melhor, pois se o formul\u00e1rio implementado tiver muitos campos para preencher, o visitante simplesmente abandonar\u00e1 a p\u00e1gina e dificilmente retornar\u00e1.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Mitos versus realidade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Muitas pessoas acreditam que quanto mais objetivos uma landing page tiver, mais eficaz ela ser\u00e1. Isso n\u00e3o \u00e9 verdade. N\u00e3o adianta definir uma grande quantidade de objetivos se isso apenas distrair ou confundir o usu\u00e1rio. Tudo o que voc\u00ea fizer em sua landing page deve estar focado em um objetivo espec\u00edfico, com base na segmenta\u00e7\u00e3o do seu p\u00fablico.<\/span><\/p>

Outro mito comum \u00e9 que as pessoas n\u00e3o leem online, ent\u00e3o as p\u00e1ginas de captura devem ter pouco texto. A realidade \u00e9 que as pessoas n\u00e3o leem o que n\u00e3o chama a aten\u00e7\u00e3o ou n\u00e3o \u00e9 suficientemente convincente para incentiv\u00e1-las a continuar a leitura. Se o seu texto inspirar confian\u00e7a e for interessante, voc\u00ea ver\u00e1 os resultados. Claro que os extremos s\u00e3o prejudiciais, ent\u00e3o voc\u00ea precisa garantir que o texto da sua p\u00e1gina de captura seja equilibrado e atenda aos crit\u00e9rios estabelecidos para esse tipo de p\u00e1gina.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Se voc\u00ea chegou at\u00e9 aqui, certamente achar\u00e1 mais f\u00e1cil distinguir entre uma landing page e uma squeeze page. Lembre-se de que ambas oferecem a possibilidade de gerar mais valor para sua empresa e se destacar da concorr\u00eancia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quer transformar digitalmente o seu neg\u00f3cio? Voc\u00ea est\u00e1 a um passo de dist\u00e2ncia. N\u00f3s ajudaremos voc\u00ea a otimizar sua estrat\u00e9gia de marketing usando p\u00e1ginas de destino profissionais. Se tiver interesse em saber mais,<\/span> Entre em contato conosco.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Software 100% adaptado \u00e0s suas necessidades, dispon\u00edvel aqui.<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Diferencias entre landing pages y squeeze pages Aunque a\u00fan existe mucha confusi\u00f3n entre la funcionalidad de landing pages y squeeze pages, ambas tienen prop\u00f3sitos distintos. Es cierto que pueden complementarse trabajando en conjunto para obtener mejores resultados, sin embargo, comprender las diferencias que delimitan una landing page de una squeeze page, es elemental para poner […]<\/p>\n","protected":false},"author":20,"featured_media":19142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[756],"class_list":["post-19130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-landing-pages"],"yoast_head":"\nDiferencias entre landing pages y squeeze pages | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/diferencas-entre-landing-pages-e-squeeze-pages\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diferencias entre landing pages y squeeze pages\" \/>\n<meta property=\"og:description\" content=\"Diferencias entre landing pages y squeeze pages Aunque a\u00fan existe mucha confusi\u00f3n entre la funcionalidad de landing pages y squeeze pages, ambas tienen prop\u00f3sitos distintos. Es cierto que pueden complementarse trabajando en conjunto para obtener mejores resultados, sin embargo, comprender las diferencias que delimitan una landing page de una squeeze page, es elemental para poner […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/pt\/diferencas-entre-landing-pages-e-squeeze-pages\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-04T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/12\/Diferencias-entre-landing-pages-y-squeeze-pages-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta 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