{"id":18193,"date":"2021-12-29T01:00:00","date_gmt":"2021-12-29T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=18193"},"modified":"2026-06-12T01:40:15","modified_gmt":"2026-06-12T01:40:15","slug":"dicas-para-otimizar-para-o-bert-do-google","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/tips-para-optimizar-para-el-bert-de-google\/","title":{"rendered":"Dicas para otimizar para o BERT do Google"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18193\" class=\"elementor elementor-18193\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376e7ba3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376e7ba3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-282dfd6e\" data-id=\"282dfd6e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f031e5a elementor-widget elementor-widget-image\" data-id=\"1f031e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logotipo\" alt=\"logotipo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cb5a9a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cb5a9a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-13ae91dd\" data-id=\"13ae91dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-18a53d0b\" data-id=\"18a53d0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5afb5859 elementor-widget elementor-widget-heading\" data-id=\"5afb5859\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dicas para otimizar para o BERT do Google<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-395a2c18\" data-id=\"395a2c18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6d2174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6d2174\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f865388\" data-id=\"3f865388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-496c9107\" data-id=\"496c9107\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-632a6465\" data-id=\"632a6465\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2293a1de\" data-id=\"2293a1de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f9856da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f9856da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b89ad8\" data-id=\"12b89ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32209c27 elementor-widget elementor-widget-text-editor\" data-id=\"32209c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Google BERT, ou simplesmente <a href=\"https:\/\/dxmedia.net\/algoritmo-bert-google\/\">BERT<\/a> (acr\u00f4nimo para Bidirectional Encoding Representations from Transformers), \u00e9 um algoritmo de aprendizado profundo que ajuda os rob\u00f4s de mecanismos de busca a processar palavras em rela\u00e7\u00e3o ao contexto das outras palavras usadas em uma consulta, em vez de em ordem individual.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">O BERT facilita a compreens\u00e3o da inten\u00e7\u00e3o de busca, do contexto e das nuances da linguagem, melhorando, em \u00faltima an\u00e1lise, a experi\u00eancia geral do usu\u00e1rio ao realizar uma pesquisa no Google.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30fd7bef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fd7bef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-826ab8a\" data-id=\"826ab8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de26435 elementor-widget elementor-widget-heading\" data-id=\"de26435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E como funciona o BERT?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0161678 elementor-widget elementor-widget-text-editor\" data-id=\"0161678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Um exemplo do BERT em funcionamento \u00e9 que preposi\u00e7\u00f5es como &quot;for&quot; e &quot;by&quot; ganhar\u00e3o mais significado e, portanto, o Google poder\u00e1 oferecer resultados mais relevantes para uma consulta.<\/span><\/p><p><span style=\"font-weight: 400\">Outro caso ocorre quando certas palavras mudam de significado dependendo do contexto. Por exemplo, na busca &quot;como pegar um resfriado&quot;, a palavra &quot;resfriado&quot;, nesse contexto, se refere a um tipo de doen\u00e7a (do trato respirat\u00f3rio superior).\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Mas antes do BERT, os resultados da pesquisa apresentavam conte\u00fado relacionado \u00e0 pesca e a peixes. Ap\u00f3s a atualiza\u00e7\u00e3o entrar em vigor, o algoritmo de busca passou a levar em considera\u00e7\u00e3o a palavra &quot;frio&quot; e, portanto, forneceu resultados mais relevantes.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-54308f1a\" data-id=\"54308f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37ae2ba9 elementor-widget elementor-widget-image\" data-id=\"37ae2ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"501\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-1024x641.gif\" class=\"elementor-animation-hang attachment-large size-large wp-image-18201\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-1024x641.gif 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-300x188.gif 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-768x481.gif 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-1536x962.gif 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-2048x1282.gif 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google-18x12.gif 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7178df4 elementor-widget elementor-widget-heading\" data-id=\"7178df4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Formas de otimizar seu conte\u00fado para o BERT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d0d773 elementor-widget elementor-widget-text-editor\" data-id=\"6d0d773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">A introdu\u00e7\u00e3o do BERT levanta a quest\u00e3o de como isso afeta o SEO.<\/span><a href=\"https:\/\/thecloud.group\/pt\/o-que-e-um-consultor-de-seo-e-qual-o-seu-trabalho\/\"><span style=\"font-weight: 400\">Um consultor de SEO pode otimizar conte\u00fado para o BERT?<\/span><\/a><span style=\"font-weight: 400\">?\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Danny Sullivan, porta-voz do Google, afirmou em um tweet: &quot;N\u00e3o h\u00e1 nada para otimizar com o BERT&quot;, acrescentando que o BERT n\u00e3o altera os fundamentos de como o Google classifica o conte\u00fado. No entanto, ele enfatizou que, em vez disso, um consultor <a href=\"https:\/\/www.eleconomista.es\/diccionario-de-economia\/seo-search-engine-optimization\">SEO<\/a> Voc\u00ea pode simplesmente otimizar o conte\u00fado para os usu\u00e1rios, o que \u00e9 basicamente a mesma coisa.<\/span><\/p><p><span style=\"font-weight: 400\">Aqui est\u00e3o 4 maneiras pelas quais um consultor de SEO pode otimizar ainda mais o conte\u00fado para que o BERT possa combin\u00e1-lo melhor com as consultas de pesquisa:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-441d2fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"441d2fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bfe2f8f\" data-id=\"bfe2f8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef0754 elementor-widget elementor-widget-image\" data-id=\"7ef0754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-1024x683.gif\" class=\"elementor-animation-hang attachment-large size-large wp-image-18202\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-1024x683.gif 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-300x200.gif 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-768x512.gif 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-1536x1024.gif 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-2048x1366.gif 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google2-18x12.gif 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70efc71\" data-id=\"70efc71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75e41d7 elementor-widget elementor-widget-heading\" data-id=\"75e41d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Escreva conte\u00fado para pessoas, n\u00e3o para rob\u00f4s.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e19339 elementor-widget elementor-widget-text-editor\" data-id=\"8e19339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Um consultor de SEO nunca deve perder de vista a ess\u00eancia da cria\u00e7\u00e3o de conte\u00fado: oferecer conte\u00fado valioso com informa\u00e7\u00f5es substanciais que sejam relevantes para o p\u00fablico. O que o BERT faz \u00e9 ajudar os rob\u00f4s dos mecanismos de busca a entender as perguntas inseridas pelos usu\u00e1rios.<\/span><\/p><p><span style=\"font-weight: 400\">Dessa forma, as palavras-chave devem fluir naturalmente, sem serem sobrecarregadas com frases gramaticalmente incorretas apenas para incluir as palavras-chave no texto, ou de alguma forma, bomb\u00e1sticas, complexas ou inintelig\u00edveis para o p\u00fablico-alvo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-61690e7 elementor-widget elementor-widget-heading\" data-id=\"61690e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Conhe\u00e7a seu p\u00fablico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69db2b8 elementor-widget elementor-widget-text-editor\" data-id=\"69db2b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A chave para escrever conte\u00fado relevante \u00e9 entender as necessidades e os desejos do seu p\u00fablico. Embora as ferramentas de palavras-chave sejam muito \u00fateis, \u00e9 muito melhor mergulhar no mundo do seu p\u00fablico-alvo e aprender mais sobre ele: Quais s\u00e3o as suas prioridades? Que perguntas eles costumam fazer? Como voc\u00ea poderia simplificar a vida deles?\u00a0<\/p><p>Leia ou ou\u00e7a as conversas deles nas redes sociais, f\u00f3runs online, etc. Pergunte diretamente a eles por meio de pesquisas. O importante \u00e9 aprofundar-se em quem eles s\u00e3o e no que precisam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9bf5315 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bf5315\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb93f7a\" data-id=\"eb93f7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9f5679 elementor-widget elementor-widget-heading\" data-id=\"d9f5679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Simplifique sua linguagem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d77b030 elementor-widget elementor-widget-text-editor\" data-id=\"d77b030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Uma linguagem excessivamente formal, t\u00e9cnica e pomposa n\u00e3o agrada a todos. \u00c9 por isso que simplificar a linguagem \u00e9 crucial para a otimiza\u00e7\u00e3o de conte\u00fado.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Mantenha um tom conversacional. Use linguagem natural e cotidiana, com palavras comuns. Para SEO, use palavras-chave semanticamente relacionadas \u00e0 sua frase de busca. Por exemplo, se seu objetivo \u00e9 &quot;o melhor ensopado de Madri&quot;, voc\u00ea pode usar palavras-chave como &quot;comida madrilenha&quot;, &quot;Madri&quot; e &quot;restaurantes em Madri&quot;.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fba79d1\" data-id=\"fba79d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f40ecba elementor-widget elementor-widget-image\" data-id=\"f40ecba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-1024x683.gif\" class=\"elementor-animation-hang attachment-large size-large wp-image-18203\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-1024x683.gif 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-300x200.gif 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-768x512.gif 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-1536x1024.gif 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-2048x1365.gif 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/Tips-para-optimizar-para-el-BERT-de-Google1-18x12.gif 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-48dfed7c elementor-widget elementor-widget-heading\" data-id=\"48dfed7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. N\u00e3o se esque\u00e7a do SEO on-page\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a30851 elementor-widget elementor-widget-text-editor\" data-id=\"71a30851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Al\u00e9m de tudo o que foi mencionado acima, tamb\u00e9m \u00e9 importante trabalhar nos elementos b\u00e1sicos de SEO on-page:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Idealmente, os t\u00edtulos devem ter menos de 60 caracteres.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">As meta descri\u00e7\u00f5es devem ter menos de 160 caracteres e devem incluir uma chamada para a\u00e7\u00e3o.\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">As tags H1 e H2 devem ser descritivas e incluir as palavras-chave relevantes.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">As estruturas de URL devem ser personalizadas com palavras-chave, e n\u00e3o gen\u00e9ricas (por exemplo, https:\/\/lamejorpizza.com\/pizza-gordita-siciliana-borde-de-queso em vez de https:\/\/lamejorpizza.com\/?p=123).\u00a0<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Imagens e v\u00eddeos tamb\u00e9m devem ser otimizados com texto ALT, um t\u00edtulo descritivo e um tamanho de arquivo razo\u00e1vel. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44a0ed elementor-widget elementor-widget-text-editor\" data-id=\"e44a0ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/thecloud.group\/pt\/contato\/\"><b>Chegou a hora de transformar o seu neg\u00f3cio! Cadastre-se aqui.<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5253e elementor-widget elementor-widget-text-editor\" data-id=\"2d5253e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><a href=\"https:\/\/thecloud.group\/pt\/\">O Grupo Cloud<\/a> Entendemos as necessidades da sua empresa ou organiza\u00e7\u00e3o. Por isso, atrav\u00e9s de uma consultoria profissional de SEO 100%, forneceremos o m\u00e1ximo suporte para que voc\u00ea alcance seus objetivos de marca.<\/span><a href=\"https:\/\/thecloud.group\/pt\/consultoria-de-seo\/\"><span style=\"font-weight: 400\">Voc\u00ea est\u00e1 pronto para come\u00e7ar.<\/span><\/a><span style=\"font-weight: 400\">? <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tips para optimizar para el BERT de Google Google BERT, o simplemente BERT (siglas en ingl\u00e9s de Representaciones Codificadoras Bidireccionales a partir de Transformadores), es un algoritmo de aprendizaje a profundidad que ayuda a los robots del motor de b\u00fasqueda a procesar las palabras en relaci\u00f3n con el contexto del resto de palabras utilizadas en [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":18201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[862],"tags":[798,896,880],"class_list":["post-18193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-notes","tag-inteligencia-artificial","tag-producto-digital","tag-transformacion-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tips para optimizar para el BERT de Google | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/dicas-para-otimizar-para-o-bert-do-google\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" 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