{"id":17636,"date":"2021-12-01T01:00:00","date_gmt":"2021-12-01T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=17636"},"modified":"2026-06-12T01:40:02","modified_gmt":"2026-06-12T01:40:02","slug":"noticias-de-marketing-que-voce-precisa-saber-agora","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/novedades-del-marketing-que-debes-conocer-en-este-momento\/","title":{"rendered":"Not\u00edcias de marketing que voc\u00ea precisa saber agora"},"content":{"rendered":"
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Not\u00edcias de marketing que voc\u00ea precisa saber agora<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Ele marketing digital<\/a> \u00c9 algo profundamente entrela\u00e7ado com nossas vidas hoje em dia, e novas coisas acontecem todos os dias, afetando o mundo e, consequentemente, empresas e indiv\u00edduos. Mesmo que 2021 esteja apenas come\u00e7ando, j\u00e1 existem quest\u00f5es significativas a serem consideradas no ambiente digital, que impactaram a vida de milh\u00f5es de pessoas. Vamos come\u00e7ar?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O que aconteceu recentemente no mundo do marketing?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Em primeiro lugar, podemos mencionar o fato de que o Instagram decidiu adicionar mais servi\u00e7os \u00e0 sua vers\u00e3o para desktop.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Como sabemos, trata-se de uma rede social focada principalmente em dispositivos m\u00f3veis, e, portanto, a vers\u00e3o para desktop n\u00e3o possui muitos recursos, ao contr\u00e1rio do Facebook, Twitter e Instagram, para citar alguns exemplos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Somos uma holding empresarial focada em transforma\u00e7\u00e3o digital. Entre em contato conosco.\u00a0<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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A novidade \u00e9 a possibilidade de desfrutar de um formato diferente de hist\u00f3rias ao navegar a partir de um computador.<\/span><\/p>

A segunda not\u00edcia diz respeito ao WhatsApp e ao seu an\u00fancio de <\/span>novos termos e condi\u00e7\u00f5es<\/span><\/a> que viralizou porque insinuava que isso colocava os usu\u00e1rios da plataforma em desvantagem em termos de privacidade.<\/span><\/p>

Como resultado, em apenas 72 horas, o Telegram ganhou mais de 25 milh\u00f5es de novos usu\u00e1rios, ultrapassando a marca de 500 milh\u00f5es. No entanto, alguns dias depois, a empresa anunciou que adiaria essa decis\u00e3o em fun\u00e7\u00e3o do feedback negativo recebido ap\u00f3s o an\u00fancio.<\/span><\/p>

Outra not\u00edcia de marketing diz respeito ao dinheiro que o Facebook ganha com os dados dos usu\u00e1rios, de acordo com uma reportagem. <\/span>Estat\u00edstica<\/span><\/a> Em 2020, ultrapassou os 14 mil milh\u00f5es de d\u00f3lares.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O LinkedIn n\u00e3o ficou para tr\u00e1s em inova\u00e7\u00f5es de marketing e agora est\u00e1 dando um novo passo com uma plataforma de cursos gratuitos. O objetivo \u00e9 ensinar os usu\u00e1rios a executar campanhas publicit\u00e1rias eficazes e quais recursos est\u00e3o dispon\u00edveis para que eles se conectem com outros profissionais por meio dessa rede.<\/p>

Essa iniciativa se chama LinkedIn Marketing Labs e faz parte do compromisso da rede com a gest\u00e3o de talentos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Principais tend\u00eancias no marketing de m\u00eddia social\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Entre outros t\u00f3picos j\u00e1 discutidos, est\u00e3o as tend\u00eancias que estamos observando este ano. Talvez a mais importante seja a necessidade de prestar muita aten\u00e7\u00e3o aos usu\u00e1rios de dispositivos m\u00f3veis. Isso est\u00e1 se tornando cada vez mais crucial, dado o crescente n\u00famero de usu\u00e1rios de smartphones e seu uso em todo o mundo.<\/span><\/p>

\u00c9 essencial adaptar-se ao que \u00e9 conhecido como <\/span>celulares primeiro<\/span><\/i> Para alcan\u00e7ar uma melhor experi\u00eancia do usu\u00e1rio.<\/span><\/p>

Em seguida, temos os v\u00eddeos curtos ou "v\u00eddeos instant\u00e2neos", que s\u00e3o v\u00eddeos breves com conte\u00fado relevante. S\u00e3o r\u00e1pidos de assistir e podem ser vistos repetidamente. Eles tamb\u00e9m despertam interesse e incentivam o compartilhamento.<\/span><\/p>

Outra tend\u00eancia s\u00e3o os micromomentos, que consistem em estar presente no momento certo, no dispositivo certo e no formato ideal para criar uma experi\u00eancia \u00fanica. Certamente n\u00e3o \u00e9 uma tarefa f\u00e1cil, mas vale a pena o esfor\u00e7o para alcan\u00e7ar esses momentos inesquec\u00edveis.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Por fim, os eventos virtuais. Eles decolaram como nunca antes em 2020, como resultado da Covid-19 e dos lockdowns impostos em todo o mundo, e essa \u00e9 uma tend\u00eancia que continuar\u00e1 neste ano. Sejam webinars, reuni\u00f5es online, confer\u00eancias ou outros eventos, trata-se de mais um passo rumo \u00e0 transforma\u00e7\u00e3o digital de indiv\u00edduos e empresas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quais dessas tend\u00eancias voc\u00ea j\u00e1 aplica em sua empresa e quais gostaria de come\u00e7ar a usar? O Grupo Cloud<\/a> Estamos prontos para lhe fornecer o apoio necess\u00e1rio, como <\/span>ag\u00eancia de marketing digital<\/span><\/a> e para ajudar voc\u00ea a se manter atualizado com as \u00faltimas tend\u00eancias do setor.<\/span><\/p>

Convidamos voc\u00ea a visitar nosso <\/span>blog<\/span><\/a> onde voc\u00ea poder\u00e1 encontrar outros artigos de seu interesse e, n\u00e3o se esque\u00e7a, siga-nos tamb\u00e9m em nossas redes sociais!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Novedades del marketing que debes conocer en este momento El marketing digital es algo que hoy en d\u00eda est\u00e1 sumamente involucrado con nuestras vidas y todos los d\u00edas ocurren cosas nuevas que afectan este mundo, y como consecuencia a los negocios y personas. A pesar de que llevamos poco tiempo de haber iniciado el 2021, […]<\/p>\n","protected":false},"author":20,"featured_media":18402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[862],"tags":[896,880],"class_list":["post-17636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-notes","tag-producto-digital","tag-transformacion-digital"],"yoast_head":"\nNovedades del marketing que debes conocer en este momento | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/noticias-de-marketing-que-voce-precisa-saber-agora\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novedades del marketing que debes conocer en este momento\" \/>\n<meta property=\"og:description\" content=\"Novedades del marketing que debes conocer en este momento El marketing digital es algo que hoy en d\u00eda est\u00e1 sumamente involucrado con nuestras vidas y todos los d\u00edas ocurren cosas nuevas que afectan este mundo, y como consecuencia a los negocios y personas. 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