{"id":17440,"date":"2021-11-24T01:00:00","date_gmt":"2021-11-24T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=17440"},"modified":"2021-11-23T09:18:31","modified_gmt":"2021-11-23T09:18:31","slug":"por-que-o-marketing-por-e-mail-ainda-e-importante-em-2021","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/por-que-el-email-marketing-sigue-siendo-importante-en-2021\/","title":{"rendered":"Por que o marketing por e-mail ainda \u00e9 importante em 2021?"},"content":{"rendered":"
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Por que o marketing por e-mail ainda \u00e9 importante em 2021?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Voc\u00ea acha que deve continuar usando o marketing por e-mail em 2021? Ou deveria descartar a ideia, seguir em frente e come\u00e7ar a usar um m\u00e9todo de marketing diferente e mais recente para cada cliente?<\/span><\/p>\n

Para responder a essas perguntas, compartilharemos tr\u00eas raz\u00f5es pelas quais...<\/span> marketing por e-mail<\/span><\/a> \u00c9 essencial na sua estrat\u00e9gia de marketing digital e tamb\u00e9m revelaremos como os melhores especialistas a utilizam como t\u00e1tica principal para alcan\u00e7ar seus clientes em potencial.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Uso global\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aproximadamente metade da popula\u00e7\u00e3o mundial usa e-mail, com mais de 3,8 bilh\u00f5es de contas de e-mail ativas em todo o mundo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sede de informa\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Os usu\u00e1rios do CEP 61% aguardam ansiosamente os e-mails promocionais semanais em suas caixas de entrada. \u00c9 o principal ponto de contato deles com sua empresa e com cada usu\u00e1rio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aux\u00edlio na decis\u00e3o de compra<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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591% das pessoas afirmam que o e-mail influencia suas decis\u00f5es de compra de produtos e servi\u00e7os.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Com tantas pessoas usando e-mail, especialmente durante o processo de compra, \u00e9 f\u00e1cil entender por que as campanhas de e-mail marketing s\u00e3o t\u00e3o importantes. Por isso, criar uma estrat\u00e9gia de e-mail marketing como parte do seu atendimento ao cliente e ao usu\u00e1rio \u00e9 uma decis\u00e3o inteligente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Em <\/span>O Grupo Cloud<\/b><\/a> Enfrentamos o desafio de estabelecer uma boa rela\u00e7\u00e3o com seus clientes sem parecermos excessivamente amig\u00e1veis ou intrusivos. Parte da conquista e manuten\u00e7\u00e3o desse equil\u00edbrio envolve um foco cont\u00ednuo em humanizar suas intera\u00e7\u00f5es com cada um deles de uma forma altamente pessoal.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aumentar as convers\u00f5es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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4,241 milh\u00f5es de visitantes provenientes de marketing por e-mail realizam uma compra, em compara\u00e7\u00e3o com 2,491 milh\u00f5es de visitantes provenientes de mecanismos de busca e 0,591 milh\u00f5es de visitantes provenientes de m\u00eddias sociais.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Isso demonstra que, quando se trata de convers\u00f5es, n\u00e3o h\u00e1 canal mais poderoso do que o e-mail, seja para atendimento ao cliente, vendas cruzadas, marketing de afiliados ou como uma m\u00e9trica exclusiva dentro da sua estrat\u00e9gia de neg\u00f3cios. Al\u00e9m disso, os resultados s\u00e3o altamente mensur\u00e1veis, assim como a taxa de convers\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Aumenta o retorno sobre o investimento (ROI)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dada a capacidade incompar\u00e1vel dos e-mails de gerar convers\u00f5es, faz sentido que o envio de mensagens para um banco de dados ou lista de contatos seja tamb\u00e9m o canal de marketing mais eficaz para impulsionar as vendas. ROI<\/a> da sua empresa.<\/span><\/p>

Na verdade, o marketing direto por e-mail gera um retorno m\u00e9dio sobre o investimento de 3,800% para as empresas: para cada euro gasto em marketing por e-mail, o retorno m\u00e9dio sobre o investimento \u00e9 de 38 euros.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O marketing por e-mail \u00e9 uma plataforma aberta.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O problema com plataformas como o Facebook e o Twitter \u00e9 que elas pertencem a terceiros, e aspectos como dados pessoais e outros conte\u00fados relevantes s\u00e3o controlados por eles.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Embora o e-mail n\u00e3o seja propriedade de nenhuma entidade espec\u00edfica nem seja controlado por ela, se voc\u00ea investir tempo e dinheiro na constru\u00e7\u00e3o e no aprimoramento de seus bancos de dados de e-mail, sua lista de assinantes se tornar\u00e1 um ativo seu. Isso permite que voc\u00ea aproveite sua lista sem a amea\u00e7a de que algu\u00e9m limite sua efic\u00e1cia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Diferentemente das redes sociais, onde as atualiza\u00e7\u00f5es de status s\u00e3o enviadas a todos os seguidores, os e-mails permitem que voc\u00ea seja muito espec\u00edfico em suas comunica\u00e7\u00f5es e conte\u00fado: eles v\u00e3o direto para a caixa de entrada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Use os e-mails a seu favor.<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Considerando a capacidade incompar\u00e1vel dos e-mails de gerar convers\u00f5es, faz sentido que o envio de mensagens para um banco de dados ou lista de contatos seja tamb\u00e9m o canal de marketing mais eficaz para aumentar o ROI da sua empresa.<\/span><\/p>

Retorno sobre o investimento para empresas: Para cada euro gasto em marketing por e-mail, o retorno m\u00e9dio sobre o investimento \u00e9 de 38 euros.<\/span>Por todos os motivos mencionados acima, o email marketing \u00e9 o canal mais eficaz para atrair, engajar e conectar-se com seus clientes, al\u00e9m de melhorar a experi\u00eancia de compra deles, inclusive em dispositivos m\u00f3veis, impulsionando as vendas e a receita da sua empresa.<\/span><\/p>

Comece hoje mesmo a usar os e-mails a seu favor como ferramenta de atendimento ao cliente e voc\u00ea ver\u00e1 que isso ajudar\u00e1 a aumentar as vendas e a receita imediatamente.<\/span>Na verdade, o marketing direto por e-mail gera uma m\u00e9dia de 3.800% de <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O Grupo Cloud<\/b><\/a> Estamos prontos para trabalhar com voc\u00ea. Saiba mais sobre os servi\u00e7os de marketing por e-mail que oferecemos e entre em contato.<\/span> Contate-nos<\/span><\/a>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? \u00bfCrees que debes seguir utilizando el marketing por correo electr\u00f3nico en 2021? \u00bfO deber\u00edas desechar la idea, seguir adelante y empezar a utilizar un m\u00e9todo de marketing diferente y m\u00e1s novedoso para cada cliente? Para responder a estas interrogantes, compartiremos tres razones por las que […]<\/p>\n","protected":false},"author":20,"featured_media":17441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[735],"class_list":["post-17440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-email-marketing"],"yoast_head":"\n\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/por-que-o-marketing-por-e-mail-ainda-e-importante-em-2021\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021?\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 el email marketing sigue siendo importante en 2021? \u00bfCrees que debes seguir utilizando el marketing por correo electr\u00f3nico en 2021? \u00bfO deber\u00edas desechar la idea, seguir adelante y empezar a utilizar un m\u00e9todo de marketing diferente y m\u00e1s novedoso para cada cliente? 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