{"id":16913,"date":"2021-11-04T22:00:00","date_gmt":"2021-11-04T22:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=16913"},"modified":"2026-06-12T01:39:58","modified_gmt":"2026-06-12T01:39:58","slug":"como-fazer-seo-e-posicionamento-sem-gratuitamente","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/como-hacer-posicionamiento-seo-y-sem-gratis\/","title":{"rendered":"Como fazer SEO e posicionamento SEM gratuitamente?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"16913\" class=\"elementor elementor-16913\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e50a3fd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e50a3fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35f2c883\" data-id=\"35f2c883\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dae71dd elementor-widget elementor-widget-image\" data-id=\"1dae71dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logotipo\" alt=\"logotipo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2eae71b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2eae71b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2f40ddad\" data-id=\"2f40ddad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-566c6a41\" data-id=\"566c6a41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3585fb10 elementor-widget elementor-widget-heading\" data-id=\"3585fb10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-small\">Como fazer SEO e posicionamento SEM gratuitamente?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2a4f819e\" data-id=\"2a4f819e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6e1e3770 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e1e3770\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-4236ed12\" data-id=\"4236ed12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-108b44c2\" data-id=\"108b44c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-586efa3c\" data-id=\"586efa3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6b043d3e\" data-id=\"6b043d3e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b5c044b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b5c044b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59d64581\" data-id=\"59d64581\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67e85e04 elementor-widget elementor-widget-text-editor\" data-id=\"67e85e04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Existem muitas maneiras de trabalhar com SEO e SEM, algumas envolvendo a contrata\u00e7\u00e3o de especialistas para realizar as tarefas necess\u00e1rias e alcan\u00e7ar os resultados desejados, e outras envolvendo a compra de ferramentas desenvolvidas para o mesmo prop\u00f3sito. Mas ser\u00e1 que \u00e9 poss\u00edvel fazer isso de gra\u00e7a? Ou seja, sem contratar ningu\u00e9m, simplesmente dedicando seu pr\u00f3prio tempo e organizando tudo? Vamos descobrir!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f5e1de9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f5e1de9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44307750\" data-id=\"44307750\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-743fcd74 elementor-widget elementor-widget-heading\" data-id=\"743fcd74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 posicionamento SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608909a1 elementor-widget elementor-widget-text-editor\" data-id=\"608909a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><a href=\"https:\/\/thecloud.group\/pt\/o-que-e-um-consultor-de-seo-e-qual-o-seu-trabalho\/\">SEO<\/a> SEO significa Otimiza\u00e7\u00e3o para Mecanismos de Busca e consiste em fazer com que um site apare\u00e7a o mais alto poss\u00edvel nos rankings do Google, utilizando estrat\u00e9gias de marketing de conte\u00fado, palavras-chave e muito mais.<\/span><\/p><p><span style=\"font-weight: 400\">Existe um equ\u00edvoco de que o SEO n\u00e3o envolve custos, mas isso n\u00e3o \u00e9 necessariamente verdade.<\/span><\/p><p><span style=\"font-weight: 400\">Embora voc\u00ea n\u00e3o precise pagar ao Google para aparecer nos resultados de busca, talvez precise investir em ferramentas, programa\u00e7\u00e3o, manuten\u00e7\u00e3o do site, custos de servidor e muito tempo e esfor\u00e7o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-58c96588\" data-id=\"58c96588\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-585aa0c8 elementor-widget elementor-widget-image\" data-id=\"585aa0c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--1024x685.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-18341\" alt=\"\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--1024x685.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--300x201.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--768x513.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--1536x1027.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--2048x1369.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0774a7 elementor-widget elementor-widget-heading\" data-id=\"5c0774a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 posicionamento SEM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ebcdbb elementor-widget elementor-widget-text-editor\" data-id=\"45ebcdbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\"><a href=\"https:\/\/thecloud.group\/pt\/posicionamento-sem-7-vantagens-para-o-seu-negocio\/\">MEV (Microscopia Eletr\u00f4nica de Varredura)<\/a> SEO significa Marketing de Mecanismos de Busca. Consiste em estrat\u00e9gias pagas, como an\u00fancios no AdWords, por exemplo, que permitem atrair novos visitantes para um site ou promover um produto ou servi\u00e7o.<\/span><\/p><p><span style=\"font-weight: 400\">No entanto, o SEM tamb\u00e9m inclui SEO, pois \u00e9 preciso considerar as palavras-chave, o que as pessoas pesquisam no Google ou em outros mecanismos de busca, e outras atividades realizadas com SEO.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-128736d4 elementor-widget elementor-widget-heading\" data-id=\"128736d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como voc\u00ea pode fazer SEO e posicionamento em SEM gratuitamente?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7891e5 elementor-widget elementor-widget-text-editor\" data-id=\"4a7891e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"background-color: transparent\">Trabalhando no posicionamento <strong>SEO<\/strong> y <strong>MEV (Microscopia Eletr\u00f4nica de Varredura)<\/strong> \u00c9 realmente dif\u00edcil fazer isso sem investir nenhum dinheiro. De qualquer forma, vamos supor que voc\u00ea n\u00e3o gastar\u00e1 nada com honor\u00e1rios profissionais, contratando algu\u00e9m para ajud\u00e1-lo com este projeto. Voc\u00ea far\u00e1 tudo sozinho, baseado em tutoriais gratuitos que encontrar online e no que outras pessoas lhe disseram para fazer.<\/p><p style=\"background-color: transparent\">\u00a0<\/p><ul><li>Uma das atividades necess\u00e1rias para o <b>SEO<\/b> Para funcionar, o site precisa ser index\u00e1vel; em outras palavras, o Google precisa entend\u00ea-lo, saber do que se trata seu neg\u00f3cio ou marca, ele precisa ser f\u00e1cil de navegar e carregar rapidamente. Al\u00e9m disso, precisa estar atualizado, conter informa\u00e7\u00f5es estruturadas e ter conte\u00fado de alta qualidade.<\/li><li>A menos que voc\u00ea seja um desenvolvedor web, ser\u00e1 dif\u00edcil manipular o c\u00f3digo e os metadados do seu site para otimiz\u00e1-lo. Al\u00e9m disso, \u00e9 ideal pesquisar palavras-chave nas quais voc\u00ea tenha oportunidades de se posicionar bem no seu setor.\u00a0<\/li><li>Mas vamos supor que voc\u00ea seja um programador, ou pelo menos tenha conhecimento suficiente para modificar o c\u00f3digo do seu site sem causar problemas, e que j\u00e1 tenha algumas palavras-chave em mente. Agora voc\u00ea precisa criar uma estrat\u00e9gia de marketing de conte\u00fado para otimizar o texto j\u00e1 presente no seu site e tamb\u00e9m atualiz\u00e1-lo regularmente (idealmente semanalmente) por meio de um blog, por exemplo.<\/li><\/ul><p style=\"background-color: transparent\">\u00a0<\/p><p style=\"background-color: transparent\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5755caf6 elementor-widget elementor-widget-text-editor\" data-id=\"5755caf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Lembre-se de que cada postagem que voc\u00ea criar deve ser otimizada com palavras-chave, ter uma estrutura amig\u00e1vel para SEO, ser relevante para o seu p\u00fablico, abordar quaisquer d\u00favidas que eles possam ter, ser original, ser bem escrita, conter boas pr\u00e1ticas de constru\u00e7\u00e3o de links e ter pelo menos 700 palavras.<\/span><\/p><p>Isso pode levar horas para ser conclu\u00eddo. Mas vamos supor que voc\u00ea tenha bastante tempo para fazer isso toda semana por conta pr\u00f3pria, sem precisar contratar um redator.\u00a0<\/p><p>Com rela\u00e7\u00e3o a <b>MEV (Microscopia Eletr\u00f4nica de Varredura)<\/b>, \u00c9 improv\u00e1vel que voc\u00ea consiga isso totalmente de gra\u00e7a, j\u00e1 que essas estrat\u00e9gias envolvem an\u00fancios pagos e exigem investimento. Voc\u00ea pode economizar algum dinheiro se gerenciar a estrat\u00e9gia por conta pr\u00f3pria, veicular os an\u00fancios e definir o custo por clique, mas, no fim das contas, o Google n\u00e3o permite que voc\u00ea anuncie gratuitamente.<\/p><p><span style=\"font-weight: 400\">\u201cAprenda como maximizar seu posicionamento em SEO - descubra! <a href=\"https:\/\/thecloud.group\/pt\/posicionamento-seo-e-seu-negocio\/\">aqui<\/a>\u201d <\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-326531f elementor-widget elementor-widget-heading\" data-id=\"326531f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclus\u00f5es\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a0ee25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a0ee25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c6ccbcf\" data-id=\"c6ccbcf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54f4f25d elementor-widget elementor-widget-text-editor\" data-id=\"54f4f25d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>Embora existam muitas coisas que voc\u00ea mesmo pode fazer para economizar dinheiro, o ideal \u00e9 deixar isso para pessoas que j\u00e1 t\u00eam experi\u00eancia na \u00e1rea.<\/span><\/p>\n<p><span>O principal motivo \u00e9 que, embora voc\u00ea possa encarar isso como um custo, n\u00e3o \u00e9; trata-se de um investimento. Todas essas atividades devem ser realizadas meticulosamente e consomem muito tempo que voc\u00ea poderia investir em outras atividades relacionadas ao seu neg\u00f3cio.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nesse sentido, estamos \u00e0 sua disposi\u00e7\u00e3o para lhe prestar apoio. <\/span><a href=\"https:\/\/thecloud.group\/pt\/contato\/\"><span style=\"font-weight: 400\">O Grupo Cloud<\/span><\/a><span style=\"font-weight: 400\"> onde temos uma equipe de especialistas em SEO e SEM. E n\u00e3o se esque\u00e7a de visitar nosso <\/span><a href=\"https:\/\/thecloud.group\/pt\/blog\/\"><span style=\"font-weight: 400\">blog<\/span><\/a><span style=\"font-weight: 400\"> onde temos muitos artigos do seu interesse!<\/span><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77c980d7\" data-id=\"77c980d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2420826a elementor-widget elementor-widget-image\" data-id=\"2420826a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/photo-1522198648249-0657d7ff242a.gif\" class=\"elementor-animation-hang attachment-large size-large wp-image-16916\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Como fazer SEO e posicionamento SEM gratuitamente?<\/p>","protected":false},"author":20,"featured_media":18341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[862],"tags":[896,880],"class_list":["post-16913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-notes","tag-producto-digital","tag-transformacion-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfC\u00f3mo hacer posicionamiento SEO y SEM gratis? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/como-fazer-seo-e-posicionamento-sem-gratuitamente\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo hacer posicionamiento SEO y SEM gratis?\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo hacer posicionamiento SEO y SEM gratis?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/pt\/como-fazer-seo-e-posicionamento-sem-gratuitamente\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-04T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T01:39:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1711\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Franco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Franco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/como-hacer-posicionamiento-seo-y-sem-gratis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/como-hacer-posicionamiento-seo-y-sem-gratis\\\/\"},\"author\":{\"name\":\"Paula Franco\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/9292d905a1c98ea7345e5e71a5fe341f\"},\"headline\":\"\u00bfC\u00f3mo hacer posicionamiento SEO y SEM gratis?\",\"datePublished\":\"2021-11-04T22:00:00+00:00\",\"dateModified\":\"2026-06-12T01:39:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/como-hacer-posicionamiento-seo-y-sem-gratis\\\/\"},\"wordCount\":799,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/como-hacer-posicionamiento-seo-y-sem-gratis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--scaled.jpg\",\"keywords\":[\"producto digital\",\"transformaci\u00f3n digital\"],\"articleSection\":[\"Founder Notes\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/como-hacer-posicionamiento-seo-y-sem-gratis\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/como-hacer-posicionamiento-seo-y-sem-gratis\\\/\",\"name\":\"\u00bfC\u00f3mo hacer posicionamiento SEO y SEM gratis? | The Cloud Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/como-hacer-posicionamiento-seo-y-sem-gratis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/como-hacer-posicionamiento-seo-y-sem-gratis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--scaled.jpg\",\"datePublished\":\"2021-11-04T22:00:00+00:00\",\"dateModified\":\"2026-06-12T01:39:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/como-hacer-posicionamiento-seo-y-sem-gratis\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecloud.group\\\/como-hacer-posicionamiento-seo-y-sem-gratis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/como-hacer-posicionamiento-seo-y-sem-gratis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--scaled.jpg\",\"width\":2560,\"height\":1711},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/como-hacer-posicionamiento-seo-y-sem-gratis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecloud.group\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo hacer posicionamiento SEO y SEM gratis?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#website\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"name\":\"The Cloud Group\",\"description\":\"|\u00a0Holding Internacional de Servicios\",\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecloud.group\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\",\"name\":\"The Cloud Group - Holding International de Servicios\",\"url\":\"https:\\\/\\\/thecloud.group\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"contentUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/logoSmallFirmaCorreo.png\",\"width\":300,\"height\":190,\"caption\":\"The Cloud Group - Holding International de Servicios\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/thecloudgroupglobal\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/9292d905a1c98ea7345e5e71a5fe341f\",\"name\":\"Paula Franco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g\",\"caption\":\"Paula Franco\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Como fazer SEO e SEM de gra\u00e7a? | The Cloud Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecloud.group\/pt\/como-fazer-seo-e-posicionamento-sem-gratuitamente\/","og_locale":"pt_PT","og_type":"article","og_title":"\u00bfC\u00f3mo hacer posicionamiento SEO y SEM gratis?","og_description":"\u00bfC\u00f3mo hacer posicionamiento SEO y SEM gratis?","og_url":"https:\/\/thecloud.group\/pt\/como-fazer-seo-e-posicionamento-sem-gratuitamente\/","og_site_name":"The Cloud Group","article_publisher":"https:\/\/www.facebook.com\/thecloudgroupglobal","article_published_time":"2021-11-04T22:00:00+00:00","article_modified_time":"2026-06-12T01:39:58+00:00","og_image":[{"width":2560,"height":1711,"url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--scaled.jpg","type":"image\/jpeg"}],"author":"Paula Franco","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Paula Franco","Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecloud.group\/como-hacer-posicionamiento-seo-y-sem-gratis\/#article","isPartOf":{"@id":"https:\/\/thecloud.group\/como-hacer-posicionamiento-seo-y-sem-gratis\/"},"author":{"name":"Paula Franco","@id":"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f"},"headline":"\u00bfC\u00f3mo hacer posicionamiento SEO y SEM gratis?","datePublished":"2021-11-04T22:00:00+00:00","dateModified":"2026-06-12T01:39:58+00:00","mainEntityOfPage":{"@id":"https:\/\/thecloud.group\/como-hacer-posicionamiento-seo-y-sem-gratis\/"},"wordCount":799,"publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"image":{"@id":"https:\/\/thecloud.group\/como-hacer-posicionamiento-seo-y-sem-gratis\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--scaled.jpg","keywords":["producto digital","transformaci\u00f3n digital"],"articleSection":["Founder Notes"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/thecloud.group\/como-hacer-posicionamiento-seo-y-sem-gratis\/","url":"https:\/\/thecloud.group\/como-hacer-posicionamiento-seo-y-sem-gratis\/","name":"Como fazer SEO e SEM de gra\u00e7a? | The Cloud Group","isPartOf":{"@id":"https:\/\/thecloud.group\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecloud.group\/como-hacer-posicionamiento-seo-y-sem-gratis\/#primaryimage"},"image":{"@id":"https:\/\/thecloud.group\/como-hacer-posicionamiento-seo-y-sem-gratis\/#primaryimage"},"thumbnailUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--scaled.jpg","datePublished":"2021-11-04T22:00:00+00:00","dateModified":"2026-06-12T01:39:58+00:00","breadcrumb":{"@id":"https:\/\/thecloud.group\/como-hacer-posicionamiento-seo-y-sem-gratis\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecloud.group\/como-hacer-posicionamiento-seo-y-sem-gratis\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/thecloud.group\/como-hacer-posicionamiento-seo-y-sem-gratis\/#primaryimage","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--scaled.jpg","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/11\/\u00bfComo-hacer-posicionamiento-SEO-y-SEM-gratis--scaled.jpg","width":2560,"height":1711},{"@type":"BreadcrumbList","@id":"https:\/\/thecloud.group\/como-hacer-posicionamiento-seo-y-sem-gratis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecloud.group\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo hacer posicionamiento SEO y SEM gratis?"}]},{"@type":"WebSite","@id":"https:\/\/thecloud.group\/#website","url":"https:\/\/thecloud.group\/","name":"O Grupo Cloud","description":"| Holding de Servi\u00e7os Internacionais","publisher":{"@id":"https:\/\/thecloud.group\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecloud.group\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/thecloud.group\/#organization","name":"The Cloud Group - Holding de Servi\u00e7os Internacionais","url":"https:\/\/thecloud.group\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/","url":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","contentUrl":"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/logoSmallFirmaCorreo.png","width":300,"height":190,"caption":"The Cloud Group - Holding International de Servicios"},"image":{"@id":"https:\/\/thecloud.group\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/thecloudgroupglobal"]},{"@type":"Person","@id":"https:\/\/thecloud.group\/#\/schema\/person\/9292d905a1c98ea7345e5e71a5fe341f","name":"Paula Franco","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8622dc6801e07daa51e09fd706fb55b2bdf9cada1ade4ab996fb3b4549e9214c?s=96&d=mm&r=g","caption":"Paula Franco"}}]}},"_links":{"self":[{"href":"https:\/\/thecloud.group\/pt\/wp-json\/wp\/v2\/posts\/16913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecloud.group\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecloud.group\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecloud.group\/pt\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/thecloud.group\/pt\/wp-json\/wp\/v2\/comments?post=16913"}],"version-history":[{"count":63,"href":"https:\/\/thecloud.group\/pt\/wp-json\/wp\/v2\/posts\/16913\/revisions"}],"predecessor-version":[{"id":20203,"href":"https:\/\/thecloud.group\/pt\/wp-json\/wp\/v2\/posts\/16913\/revisions\/20203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecloud.group\/pt\/wp-json\/wp\/v2\/media\/18341"}],"wp:attachment":[{"href":"https:\/\/thecloud.group\/pt\/wp-json\/wp\/v2\/media?parent=16913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecloud.group\/pt\/wp-json\/wp\/v2\/categories?post=16913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecloud.group\/pt\/wp-json\/wp\/v2\/tags?post=16913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}