{"id":15806,"date":"2021-06-09T11:08:00","date_gmt":"2021-06-09T11:08:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=15806"},"modified":"2021-11-02T14:06:45","modified_gmt":"2021-11-02T14:06:45","slug":"que-es-el-storytelling-y-como-aplicarlo-al-marketing","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/","title":{"rendered":"Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15806\" class=\"elementor elementor-15806\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25a415c4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25a415c4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78309fdf\" data-id=\"78309fdf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4433b60c elementor-widget elementor-widget-image\" data-id=\"4433b60c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Logotipo da The Cloud Group\" alt=\"O Cloud Group \u00e9 uma holding empresarial focada na transforma\u00e7\u00e3o digital global.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ad53d6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ad53d6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-47ef8309\" data-id=\"47ef8309\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d8df2bd\" data-id=\"d8df2bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-723e2ea elementor-widget elementor-widget-heading\" data-id=\"723e2ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/thecloud.group\/pt\/que-es-el-storytelling-y-como-aplicarlo-al-marketing\/\">Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-189f5268\" data-id=\"189f5268\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77b8d9c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77b8d9c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-58c03c50\" data-id=\"58c03c50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-27e93b05\" data-id=\"27e93b05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3f4d47a7\" data-id=\"3f4d47a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-28d9fe07\" data-id=\"28d9fe07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c020e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c020e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e460a7e\" data-id=\"e460a7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee372cc elementor-widget elementor-widget-heading\" data-id=\"ee372cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b><span style=\"font-size:14.0pt;,sans-serif\">\u00bfQu\u00e9 es el <i>storytelling <\/i>y como aplicarlo al marketing?<\/span><\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f71123a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f71123a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71fba816\" data-id=\"71fba816\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fa0b9ac elementor-widget elementor-widget-text-editor\" data-id=\"7fa0b9ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes que nada, explicaremos qu\u00e9 es el storytelling: es la t\u00e9cnica que consiste en contar una historia para conectar m\u00e1s con el usuario. El objetivo es apelar al lado emocional de las personas para generar confianza y fidelidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1aa39339 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aa39339\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27be0dd7\" data-id=\"27be0dd7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5871bf8b elementor-widget elementor-widget-text-editor\" data-id=\"5871bf8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El tipo de storytelling que utilicemos depender\u00e1 de la historia en la que queremos apoyar el mensaje que queremos transmitir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f468ba3 elementor-widget elementor-widget-text-editor\" data-id=\"4f468ba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Ficci\u00f3n: tanto la historia como los personajes surgen en nuestra mente y no son reales, creamos la historia desde cero con el objetivo de transmitir un mensaje concreto<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142b12c elementor-widget elementor-widget-text-editor\" data-id=\"142b12c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Hist\u00f3rico: el m\u00e1s com\u00fan de todos, puede ser una historia sobre hechos generales que hayan ocurrido o sobre la historia de la marca en cuesti\u00f3n. Es muy \u00fatil para repasar los pasos que ha ido siguiendo la marca y conectar con los usuarios m\u00e1s fieles que llevan desde el principio, adem\u00e1s de para ense\u00f1ar a los m\u00e1s nuevos toda la historia detr\u00e1s del negocio.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-691d003 elementor-widget elementor-widget-text-editor\" data-id=\"691d003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Situaciones de consumo: este tipo es muy com\u00fan en anuncios de televisi\u00f3n, aunque no siempre muestran la realidad tal cual es. La idea consiste en conectar con el usuario a trav\u00e9s de una historia en la que se vea reflejado cuando consume nuestro producto. Por ejemplo, si vendemos una marca de refresco, contar una historia sobre un grupo de amigos que toman ese refresco en una playa viendo atardecer.<p class=\"MsoListParagraph\" style=\"margin-left: -7.1pt;\">\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-253f243b\" data-id=\"253f243b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35076165 elementor-widget elementor-widget-image\" data-id=\"35076165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15832\" alt=\"storytelling-en-marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/green-chameleon-s9CC2SKySJM-unsplash-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7520aba4 elementor-widget elementor-widget-text-editor\" data-id=\"7520aba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Basados en valores: este es el m\u00e1s efectivo en cuanto a conexi\u00f3n con el usuario, ya que si lo hacemos bien, transmitiremos la visi\u00f3n y misi\u00f3n de la marca de una manera emotiva y directa. Este tipo consiste en contar una historia que refleje los valores de la marca, con el objetivo de que el comprador relacione la marca con los valores que muestra el protagonista de la historia<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498c81 elementor-widget elementor-widget-heading\" data-id=\"498c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consejos para ser un buen storyteller<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cba0d22 elementor-widget elementor-widget-text-editor\" data-id=\"5cba0d22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Y despu\u00e9s de conocer la teor\u00eda, te preguntar\u00e1s: \u00bfC\u00f3mo empiezo a ser un buen <em>storyteller<\/em>?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5de85f30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5de85f30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-72c37d8\" data-id=\"72c37d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-484f9699 elementor-widget elementor-widget-image\" data-id=\"484f9699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15833\" alt=\"storytelling-estructura\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-2048x1365.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/patrick-tomasso-Oaqk7qqNh_c-unsplash-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edb5e39 elementor-widget elementor-widget-image\" data-id=\"edb5e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179.jpg\" class=\"elementor-animation-float attachment-medium_large size-medium_large wp-image-15836\" alt=\"Storytelling-Marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179.jpg 626w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/06\/texto-narracion-escrito-maquina-escribir-retro_132358-4179-16x12.jpg 16w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1354100e\" data-id=\"1354100e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c4efcab elementor-widget elementor-widget-text-editor\" data-id=\"5c4efcab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Ten algo que contar. No busques primero la forma y despu\u00e9s el contenido, lo primero es tener la historia para contarla. Un storytelling sin fondo no triunfa.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8b107b elementor-widget elementor-widget-text-editor\" data-id=\"2a8b107b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Deja los dispositivos electr\u00f3nicos. Puedes salir a dar un paseo, leer tu revista favorita, perderte en las p\u00e1ginas de un diccionario\u2026 pero hacer <em>scrolling <\/em>en Instagram pocas veces te dar\u00e1 m\u00e1s que unos largos minutos perdidos.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dbcf62 elementor-widget elementor-widget-text-editor\" data-id=\"2dbcf62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Observa, Tendr\u00e1s que mirar con atenci\u00f3n todo lo que hay a tu alrededor, porque la persona o el objeto menos esperado te contar\u00e1 una historia atractiva. Un bar concurrido, una peluquer\u00eda, una ferreter\u00eda o la carnicer\u00eda de tu barrio son buenos escenarios.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c53eb elementor-widget elementor-widget-text-editor\" data-id=\"86c53eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Una vez que tengas la historia, es el momento de organizarla. Los s<em>torytelling<\/em> en <a href=\"https:\/\/thecloud.group\/pt\/agencia-de-marketing-digital-integral\/\">marketing<\/a> suelen ser breves pero directos, para lo cual, necesitar\u00e1s una buena estructura sobre la que sustentar tu historia. Lleva al lector de un punto X a un punto Y, es crucial que tu historia tenga un principio y un fin. En la l\u00ednea que se encuentra entre esos dos puntos, ocurre tu historia, que debe ser contada de una manera breve pero efectiva.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8abccc8 elementor-widget elementor-widget-text-editor\" data-id=\"8abccc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Las sensaciones positivas. Las emociones buenas siempre transmiten m\u00e1s que las negativas, aunque en tu historia aparezca un conflicto, es muy importante que el mensaje final sea, al menos, esperanzador, en el caso de que nuestra historia sea dram\u00e1tica.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e59a47f elementor-widget elementor-widget-text-editor\" data-id=\"e59a47f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Profundidad en los personajes. Un personaje simple y sin detalles no conecta con el usuario, desarrolla un trasfondo detr\u00e1s de cada car\u00e1cter, con sus puntos fuertes y sus puntos d\u00e9biles, para que el consumidor pueda verse reflejado.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a421a59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a421a59\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ee622c5\" data-id=\"1ee622c5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d07e14 elementor-widget elementor-widget-text-editor\" data-id=\"4d07e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En The Cloud Group estaremos encantados de aplicar todos estos conocimientos a tu marca, solamente tienes que <a href=\"https:\/\/thecloud.group\/pt\/contacto\/\">contactar con nosotros<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Informaci\u00f3n relacionada con acciones de storytelling en el marketing<\/p>","protected":false},"author":1,"featured_media":15817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[726,723,725,724],"class_list":["post-15806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-agencia-de-marketing","tag-marketing","tag-social-media","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Storytelling \u00bfC\u00f3mo aplicarlo en el Marketing? 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