{"id":15222,"date":"2021-01-28T13:26:50","date_gmt":"2021-01-28T13:26:50","guid":{"rendered":"https:\/\/thecloud.group\/?p=15222"},"modified":"2021-01-28T13:26:53","modified_gmt":"2021-01-28T13:26:53","slug":"o-departamento-de-marketing-conhece-as-tendencias-para-2021","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/marketing-conoce-las-tendencias-para-el-2021\/","title":{"rendered":"Marketing: Antecipe-se e fique por dentro das tend\u00eancias para 2021."},"content":{"rendered":"
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Marketing: Antecipe-se e fique por dentro das tend\u00eancias para 2021.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O ano de 2020 terminou e 2021 come\u00e7ou com novos desafios e oportunidades pela frente. Por isso, e como sempre, queremos oferecer informa\u00e7\u00f5es atualizadas e relevantes, e por isso, vamos falar sobre as tend\u00eancias de marketing que nos aguardam em breve. Muitos de n\u00f3s concordamos que o ano passado foi um dos mais estranhos que j\u00e1 vivemos. Isso desencadeou eventos que provavelmente n\u00e3o teriam acontecido de outra forma, ou pelo menos n\u00e3o de maneira t\u00e3o abrupta. Este ano, que muitos j\u00e1 comemoram o seu t\u00e9rmino, revelou que muitas empresas e organiza\u00e7\u00f5es n\u00e3o estavam preparadas para a digitaliza\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Esta crise acelerou a digitaliza\u00e7\u00e3o, e n\u00e3o h\u00e1 d\u00favida de que ela veio para ficar e continuar\u00e1 a avan\u00e7ar. Portanto, vamos analisar as tend\u00eancias para este novo ano que j\u00e1 come\u00e7ou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tend\u00eancias de marketing para este ano<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para come\u00e7ar, como j\u00e1 vimos durante esta crise, os webinars e todos os tipos de eventos digitais proliferaram, praticamente todos focados na gera\u00e7\u00e3o de leads. Isso representou um esfor\u00e7o consider\u00e1vel para as empresas, j\u00e1 que esse tipo de evento n\u00e3o \u00e9 t\u00e3o simples de organizar. Por n\u00e3o serem presenciais, eles se concentram em proporcionar uma experi\u00eancia envolvente que mantenha o p\u00fablico atento. Sem d\u00favida, em 2021 eles continuar\u00e3o e ser\u00e3o levados a um novo patamar, gra\u00e7as a um planejamento minucioso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Da mesma forma, os dados indicam que o setor de videogames est\u00e1 ganhando cada vez mais import\u00e2ncia, e as empresas n\u00e3o perderam essa oportunidade. Isso n\u00e3o se limita mais ao product placement digital que algumas marcas j\u00e1 vinham utilizando; elas perceberam que alcan\u00e7ar os consumidores dessa forma \u00e9 muito atraente e n\u00e3o gera rea\u00e7\u00f5es negativas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Foi assim que nasceu o conceito de marketing de jogos sociais. Dessa forma, as marcas podem se conectar com os consumidores oferecendo entretenimento e aumentando exponencialmente o engajamento. Al\u00e9m disso, muitas marcas j\u00e1 optaram por criar seus pr\u00f3prios videogames. Voc\u00ea topa?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Por outro lado, justamente quando as empresas come\u00e7avam a lan\u00e7ar as bases da narrativa e a integr\u00e1-la em suas estrat\u00e9gias de marketing, os consumidores nos mostraram que est\u00e3o cansados de ouvir hist\u00f3rias e querem ver como elas s\u00e3o colocadas em pr\u00e1tica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Hoje em dia, n\u00e3o basta apenas vender um produto ou servi\u00e7o, e tanto os millennials quanto a Gera\u00e7\u00e3o Z sabem o que querem: experi\u00eancias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Empresas como a Coca-Cola ou a Bic j\u00e1 colocaram essa estrat\u00e9gia em pr\u00e1tica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A arte de contar hist\u00f3rias est\u00e1 morta?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vejamos um exemplo. Como muitos sabem, o que a Coca-Cola realmente vende \u00e9 felicidade, ent\u00e3o eles aproveitaram a oportunidade e, no Dia da Amizade, instalaram uma m\u00e1quina de venda autom\u00e1tica que s\u00f3 liberava bebidas com a ajuda de um amigo. Essa a\u00e7\u00e3o simples atraiu muitas pessoas ao shopping onde a m\u00e1quina estava localizada e as incentivou a postar v\u00eddeos sobre o ocorrido nas redes sociais, que rapidamente viralizaram. Mas n\u00e3o se preocupe, contar hist\u00f3rias ainda vende, s\u00f3 que ambas as estrat\u00e9gias devem ser combinadas para alcan\u00e7ar os melhores resultados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Tend\u00eancias\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Finalmente, vamos falar com voc\u00eas sobre Shoploop<\/a>, O TikTok, plataforma criada pelo Google, est\u00e1 fazendo sucesso. Gigantes como esse mecanismo de busca perceberam que o TikTok vende. Isso \u00e9 um fato. Portanto, eles o utilizaram como modelo para criar uma plataforma com v\u00eddeos curtos de pessoas usando os produtos que oferecem e dando suas opini\u00f5es sobre eles. Atualmente, est\u00e1 focado apenas em cosm\u00e9ticos e dispon\u00edvel como aplicativo para celular; no entanto, j\u00e1 est\u00e3o trabalhando em uma vers\u00e3o para computadores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O que voc\u00ea acha dessas novas tend\u00eancias? No The Cloud Group, podemos ajud\u00e1-lo a navegar nesse ecossistema em constante mudan\u00e7a e mant\u00ea-lo atualizado sobre todos os \u00faltimos desenvolvimentos.<\/p>

N\u00e3o hesite em Contate-nos<\/a> E explicaremos como aproveitar ao m\u00e1ximo seus recursos e implementar com sucesso estrat\u00e9gias de marketing digital. Confira tamb\u00e9m nosso blog<\/a> E descubra outros artigos do seu interesse!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Marketing: Ve un paso por delante y conoce las tendencias para el 2021 El a\u00f1o 2020 ya finaliz\u00f3 y el 2021 ha arrancado con nuevos retos y posibilidades por delante. Por esta raz\u00f3n y como siempre queremos ofrecerte informaci\u00f3n actualizada y relevante para todo momento, queremos hablarte sobre  las tendencias de marketing que nos esperan […]<\/p>\n","protected":false},"author":1,"featured_media":15227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"\nMarketing: Ve un paso por delante y conoce las tendencias para el 2021 | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/o-departamento-de-marketing-conhece-as-tendencias-para-2021\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing: Ve un paso por delante y conoce las tendencias para el 2021\" \/>\n<meta property=\"og:description\" content=\"Marketing: Ve un paso por delante y conoce las tendencias para el 2021 El a\u00f1o 2020 ya finaliz\u00f3 y el 2021 ha arrancado con nuevos retos y posibilidades por delante. 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