{"id":15176,"date":"2021-01-25T13:55:19","date_gmt":"2021-01-25T13:55:19","guid":{"rendered":"https:\/\/thecloud.group\/?p=15176"},"modified":"2021-01-25T13:55:21","modified_gmt":"2021-01-25T13:55:21","slug":"email-marketing-como-hacer-una-estrategia-efectiva","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/email-marketing-como-hacer-una-estrategia-efectiva\/","title":{"rendered":"Email marketing: C\u00f3mo hacer una estrategia efectiva"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15176\" class=\"elementor elementor-15176\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11634c96 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11634c96\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3be9fc34\" data-id=\"3be9fc34\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a5b2079 elementor-widget elementor-widget-image\" data-id=\"1a5b2079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Logotipo da The Cloud Group\" alt=\"O Cloud Group \u00e9 uma holding empresarial focada na transforma\u00e7\u00e3o digital global.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-78960910 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78960910\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36c2e6f2\" data-id=\"36c2e6f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2028b6e8\" data-id=\"2028b6e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb25828 elementor-widget elementor-widget-heading\" data-id=\"eb25828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email marketing: C\u00f3mo hacer una estrategia efectiva<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5db53026\" data-id=\"5db53026\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-685e73ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"685e73ef\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5cb4fa34\" data-id=\"5cb4fa34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-515e03bf\" data-id=\"515e03bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-617321f8\" data-id=\"617321f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-7079cea6\" data-id=\"7079cea6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49095b4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49095b4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50c108b8\" data-id=\"50c108b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1876f462 elementor-widget elementor-widget-text-editor\" data-id=\"1876f462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una estrategia de email marketing puede hacerse f\u00e1cilmente enviando correos a la base de datos y listo. Sin embargo, si deseas hacer las cosas bien y de forma profesional, deber\u00e1s establecer objetivos que luego tendr\u00e1s que medir y realizar ajustes de forma constante. Por esta raz\u00f3n consideramos importante compartir contigo los pasos que debes considerar para hacer una estrategia de email marketing efectiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7eef16c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7eef16c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b154a6d\" data-id=\"2b154a6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fcde888 elementor-widget elementor-widget-heading\" data-id=\"1fcde888\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Establece los objetivos de tu campa\u00f1a de email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc0914e elementor-widget elementor-widget-text-editor\" data-id=\"6cc0914e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes que nada deber\u00e1s establecer los objetivos de tu campa\u00f1a de email marketing. Por ejemplo, puedes decidir que los correos a enviar ser\u00e1n para fidelizar a la audiencia, o bien sea para vender los productos y servicios. Puede ser para aumentar la cantidad de suscriptores a la base de datos. Sea lo que decidas, debes definirlo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c7d69d elementor-widget elementor-widget-text-editor\" data-id=\"36c7d69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es conveniente que coloques porcentajes. Es decir, si quieres incrementar tus ventas, \u00bfen qu\u00e9 porcentaje? \u00bf15%? \u00bf20%?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d420863 elementor-widget elementor-widget-text-editor\" data-id=\"d420863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Luego establece las estrategias a utilizar. Si quieres vender m\u00e1s a trav\u00e9s del newsletter entonces, \u00bfc\u00f3mo lo har\u00e1s? \u00bfEnviar\u00e1s ofertas? \u00bfHar\u00e1s un sorteo? \u00bfCompartir\u00e1s video tutoriales?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ba60dfe\" data-id=\"5ba60dfe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f74c5fa elementor-widget elementor-widget-image\" data-id=\"2f74c5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15181\" alt=\"Marketing por e-mail\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketing-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fff0a7 elementor-widget elementor-widget-text-editor\" data-id=\"19fff0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seguidamente, decide los tipos de contenido a compartir. Pueden ser noticias, ofertas, v\u00eddeos, art\u00edculos de un blog, etc. \u00bfY con qu\u00e9 frecuencia? Al menos una vez a la semana es recomendable, pero si no tienes tanto contenido para compartir, lo mejor ser\u00e1 una vez al mes. Recuerda que es mejor m\u00e1s calidad que cantidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5babb4c5 elementor-widget elementor-widget-text-editor\" data-id=\"5babb4c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ahora sobre lo que deber\u00e1s decidir es el plan de env\u00edos. Te recomendamos que planifiques mes a mes cu\u00e1ndo realizar\u00e1s los env\u00edos de email marketing para que puedas prepararlos con suficiente antelaci\u00f3n y con calma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dac0983 elementor-widget elementor-widget-heading\" data-id=\"6dac0983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 herramientas puedo utilizar para el email marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e5b2be elementor-widget elementor-widget-text-editor\" data-id=\"16e5b2be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Existen muchas plataformas para el env\u00edo de correos electr\u00f3nicos de forma masiva y lo ideal es que las estudies para que selecciones una que se adapte a tus necesidades. Te nombramos algunas a continuaci\u00f3n:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2c56dd elementor-widget elementor-widget-text-editor\" data-id=\"1a2c56dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Mailchimp<\/strong>: Es una de las m\u00e1s reconocidas pero su versi\u00f3n gratis no tiene muchas opciones.<\/li><li><strong>Acumbamail<\/strong>: Es en espa\u00f1ol y tiene muchas funcionalidades \u00fatiles.<\/li><li><strong>GetResponse<\/strong>: No tiene versi\u00f3n gratuita pero es una soluci\u00f3n bastante completa para no solo email marketing sino configuraci\u00f3n de workflows.<\/li><li><strong>Benchmark Email<\/strong>: Incluye automatizaci\u00f3n y es tambi\u00e9n bastante popular.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52b418dd elementor-widget elementor-widget-text-editor\" data-id=\"52b418dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adem\u00e1s, deber\u00e1s configurar el formulario de captaci\u00f3n porque, \u00bfc\u00f3mo m\u00e1s obtendr\u00e1s los emails para tu base de datos, no? El m\u00e1s com\u00fan solo pide la direcci\u00f3n de correo electr\u00f3nico, pero pudieses solicitar tambi\u00e9n el nombre y el apellido. Un formulario considerado m\u00e1s profesional incluye el pa\u00eds, la empresa e incluso alguna otra pregunta adicional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6142d0b5 elementor-widget elementor-widget-heading\" data-id=\"6142d0b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips para crear emails efectivos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3b8717 elementor-widget elementor-widget-text-editor\" data-id=\"3c3b8717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ya que sabes lo que necesitas para realizar tus campa\u00f1as, queremos hablarte de lo que hace falta para que los emails que formen parte de esas campa\u00f1as sean efectivos y logren los resultados deseados:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c9298 elementor-widget elementor-widget-text-editor\" data-id=\"19c9298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Deben contener un titular que llame la atenci\u00f3n <\/strong>y genere inter\u00e9s para ser abierto. Con titular nos referimos al asunto del email, el cual si no invita a ser abierto, pues no lo ser\u00e1. Puedes ofrecer una promesa y te recomendamos la utilizaci\u00f3n de un tono cercano y directo.<\/li><li><strong>El contenido del email debe ser trabajado con detalle. <\/strong>Incorpora subt\u00edtulos para dividir la informaci\u00f3n y enf\u00f3cate m\u00e1s en los recursos visuales que en los textos.<\/li><li><strong>No olvides el llamado a la acci\u00f3n<\/strong> que recomendamos que sea uno solo por email, persuasivo, convincente y llamativo.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44806243 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44806243\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3392df3b\" data-id=\"3392df3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e03c6 elementor-widget elementor-widget-heading\" data-id=\"11e03c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9tricas a considerar en email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-732ab78b elementor-widget elementor-widget-text-editor\" data-id=\"732ab78b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entre las m\u00e9tricas m\u00e1s importantes a considerar para email marketing est\u00e1n las de incremento de suscriptores, tasa de bajas, tasa de apertura para los emails, clics en enlaces, bajas por env\u00edo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1253d1 elementor-widget elementor-widget-text-editor\" data-id=\"3f1253d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adem\u00e1s de estas est\u00e1n otras m\u00e9tricas con las que puedes medir la conversi\u00f3n de quienes abrieron tu email, hicieron clic y luego compraron.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f0ec9 elementor-widget elementor-widget-text-editor\" data-id=\"17f0ec9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una de las razones por las que el email marketing sigue siendo una herramienta muy utilizada es porque funciona. Todav\u00eda sigue siendo, y no hay nada que indique lo contrario, una de las formas m\u00e1s efectivas de lograr conversiones como parte de una estrategia de email marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28705704\" data-id=\"28705704\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c14b0fd elementor-widget elementor-widget-image\" data-id=\"3c14b0fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15188\" alt=\"Las m\u00e9tricas en el email marketing\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia-300x169.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia-768x432.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/emailMarketingEstrategia-16x9.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41f839f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41f839f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39dc06f3\" data-id=\"39dc06f3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76560a2 elementor-widget elementor-widget-text-editor\" data-id=\"76560a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De acuerdo con el sitio web <a href=\"https:\/\/rockcontent.com\/es\/blog\/que-es-email-marketing\/\">Rock Content<\/a> \u201cgracias al avance de las herramientas de automatizaci\u00f3n de marketing, este canal se ha convertido en la mejor manera de entregar los mensajes correctos a las personas correctas en el momento oportuno.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ce8cef elementor-widget elementor-widget-text-editor\" data-id=\"0ce8cef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As\u00ed que si quisieras apoyo profesional para realizar campa\u00f1as de email marketing para tu negocio, emprendimiento, producto o marca, The Cloud Group est\u00e1 listo para ser tu aliado. <a href=\"https:\/\/thecloud.group\/pt\/email-marketing-profesional\/\">Conoce m\u00e1s<\/a> sobre los servicios de marketing que ofrecemos y ponte en contacto con nosotros hoy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Email marketing: C\u00f3mo hacer una estrategia efectiva Una estrategia de email marketing puede hacerse f\u00e1cilmente enviando correos a la base de datos y listo. Sin embargo, si deseas hacer las cosas bien y de forma profesional, deber\u00e1s establecer objetivos que luego tendr\u00e1s que medir y realizar ajustes de forma constante. Por esta raz\u00f3n consideramos importante [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email marketing: C\u00f3mo hacer una estrategia efectiva | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/email-marketing-como-hacer-una-estrategia-efectiva\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing: C\u00f3mo hacer una estrategia efectiva\" \/>\n<meta property=\"og:description\" content=\"Email marketing: C\u00f3mo hacer una estrategia efectiva Una estrategia de email marketing puede hacerse f\u00e1cilmente enviando correos a la base de datos y listo. 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