{"id":15094,"date":"2021-01-18T09:00:00","date_gmt":"2021-01-18T09:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=15094"},"modified":"2021-01-17T21:11:40","modified_gmt":"2021-01-17T21:11:40","slug":"seo-e-sem-o-que-diferencia-essas-duas-estrategias-de-posicionamento","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/seo-y-sem-que-diferencia-a-ambos-posicionamientos\/","title":{"rendered":"SEO e SEM: Qual a diferen\u00e7a entre os dois?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15094\" class=\"elementor elementor-15094\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c6bb1ee elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c6bb1ee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e62f27e\" data-id=\"e62f27e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f01ed25 elementor-widget elementor-widget-image\" data-id=\"1f01ed25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Logotipo da The Cloud Group\" alt=\"O Cloud Group \u00e9 uma holding empresarial focada na transforma\u00e7\u00e3o digital global.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f6daf02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f6daf02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-93e29af\" data-id=\"93e29af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bfe4023\" data-id=\"bfe4023\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a29963 elementor-widget elementor-widget-heading\" data-id=\"71a29963\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Desenvolvimento de Software: Os Desafios Atuais<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36820c79\" data-id=\"36820c79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-750efdf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"750efdf9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2afdc1d7\" data-id=\"2afdc1d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3dee7cfc\" data-id=\"3dee7cfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5a056d78\" data-id=\"5a056d78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-79adde52\" data-id=\"79adde52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2dcbcfb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2dcbcfb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62bfa844\" data-id=\"62bfa844\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-404bb1b elementor-widget elementor-widget-text-editor\" data-id=\"404bb1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voc\u00ea provavelmente j\u00e1 ouviu falar sobre posicionamento. <a href=\"https:\/\/thecloud.group\/pt\/posicionamento-seo-em-madrid-como-funciona\/\">SEO<\/a> y <a href=\"https:\/\/thecloud.group\/pt\/posicionamiento-sem-7-ventajas-para-tu-negocio\/\">MEV (Microscopia Eletr\u00f4nica de Varredura)<\/a> que abrange um campo fundamental do marketing online. Mas voc\u00ea sabe o que diferencia um do outro? Se voc\u00ea quer aprender mais sobre cada um, continue lendo, pois vamos explicar tudo para voc\u00ea. Al\u00e9m de definir o que s\u00e3o SEM e SEO, tamb\u00e9m queremos que voc\u00ea entenda como aplic\u00e1-los \u00e0s t\u00e9cnicas de marketing offline para alcan\u00e7ar o sucesso em todas as suas estrat\u00e9gias digitais. Preparado?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2170f399 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2170f399\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b1c2cfa\" data-id=\"7b1c2cfa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e929823 elementor-widget elementor-widget-heading\" data-id=\"4e929823\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que significa SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6ad796 elementor-widget elementor-widget-text-editor\" data-id=\"4a6ad796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se voc\u00ea deseja que seu site apare\u00e7a no topo dos resultados de busca (ou seja, em primeiro lugar ou entre os primeiros resultados), precisa aprender sobre SEO. SEO significa Otimiza\u00e7\u00e3o para Mecanismos de Busca e \u00e9 uma estrat\u00e9gia fundamental para aumentar a visibilidade de um site nos resultados de busca org\u00e2nica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673d326c elementor-widget elementor-widget-text-editor\" data-id=\"673d326c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hoje, o Google \u00e9 o mecanismo de busca mais popular. Embora existam outras op\u00e7\u00f5es, ningu\u00e9m conseguiu destron\u00e1-lo. \u00c9 o mecanismo de busca mais utilizado e, ao alcan\u00e7ar uma posi\u00e7\u00e3o elevada nos resultados para palavras-chave relacionadas ao seu neg\u00f3cio, voc\u00ea garante um tr\u00e1fego constante para o seu site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d65d360 elementor-widget elementor-widget-heading\" data-id=\"d65d360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que significa SEM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af3be3 elementor-widget elementor-widget-text-editor\" data-id=\"4af3be3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O Marketing de Busca (SEM, na sigla em ingl\u00eas), por outro lado, enfatiza a pr\u00e1tica de otimizar um site para maximizar o tr\u00e1fego por meio de an\u00fancios em mecanismos de busca. Em outras palavras, o SEM \u00e9 o componente de publicidade paga dos mecanismos de busca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869e913 elementor-widget elementor-widget-text-editor\" data-id=\"869e913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em outras palavras, o anunciante paga cada vez que um usu\u00e1rio clica em um an\u00fancio em troca de obter a primeira posi\u00e7\u00e3o na busca, que \u00e9 reservada para esse tipo de campanha.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ea5dcde\" data-id=\"7ea5dcde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cfe3e12 elementor-widget elementor-widget-image\" data-id=\"4cfe3e12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"633\" height=\"950\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15097\" alt=\"SEO e SEM: algumas diferen\u00e7as\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2.jpg 633w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2-200x300.jpg 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo2-8x12.jpg 8w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad73a2e elementor-widget elementor-widget-heading\" data-id=\"3ad73a2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resumindo, qual \u00e9 a diferen\u00e7a entre posicionamento SEO e SEM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2495a16b elementor-widget elementor-widget-text-editor\" data-id=\"2495a16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como vimos, tanto o SEO quanto o SEM visam otimizar o posicionamento de um site nos mecanismos de busca (como o Google). A diferen\u00e7a entre eles reside em como esse posicionamento \u00e9 alcan\u00e7ado e em outros fatores, como:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d9a810 elementor-widget elementor-widget-heading\" data-id=\"75d9a810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433176b9 elementor-widget elementor-widget-text-editor\" data-id=\"433176b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>O n\u00famero de palavras-chave \u00e9 limitado.<\/li><li>\u00c9 pago atrav\u00e9s de trabalho de otimiza\u00e7\u00e3o (sal\u00e1rio profissional, ag\u00eancia externa ou SEO).<\/li><li>O mais importante \u00e9 que os resultados sejam obtidos a m\u00e9dio e longo prazo.<\/li><li>Diversos estudos demonstraram que a taxa de cliques (CTR) abaixo da quinta posi\u00e7\u00e3o \u00e9 inferior a 51%, o que impacta significativamente os esfor\u00e7os de otimiza\u00e7\u00e3o. Atingir a segunda p\u00e1gina \u00e9 praticamente irrelevante, visto que apenas 11% dos usu\u00e1rios passam da primeira p\u00e1gina.<\/li><li>Voc\u00ea deve buscar originalidade, extens\u00e3o, qualidade e relev\u00e2ncia.<\/li><li>N\u00e3o houve grandes flutua\u00e7\u00f5es na posi\u00e7\u00e3o ocupada no ranking de resultados.<\/li><li>Os resultados n\u00e3o s\u00e3o garantidos.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5443c9ea elementor-widget elementor-widget-heading\" data-id=\"5443c9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MEV (Microscopia Eletr\u00f4nica de Varredura)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a69fc90 elementor-widget elementor-widget-text-editor\" data-id=\"3a69fc90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>O n\u00famero de palavras-chave \u00e9 ilimitado.<\/li><li>Voc\u00ea pode pagar por visitas (para o Google, Bing, entre outros) e pela gest\u00e3o de campanhas (profissionais de folha de pagamento, ag\u00eancias externas ou SEM).<\/li><li>Os resultados podem ser obtidos quase imediatamente e podem ser prolongados ao longo do tempo, conforme necess\u00e1rio.<\/li><li>Em sistemas de publicidade como o AdWords, \u00e9 poss\u00edvel alcan\u00e7ar uma alta taxa de cliques nos quatro primeiros resultados. Esses resultados aparecem em primeiro lugar e podem atingir valores superiores a 10%, chegando at\u00e9 a 30%.<\/li><li>A posi\u00e7\u00e3o pode ser constante.<\/li><li>Resultados garantidos, dependendo da concorr\u00eancia pelas palavras-chave selecionadas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37efb4f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37efb4f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-622d0422\" data-id=\"622d0422\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a56ec42 elementor-widget elementor-widget-heading\" data-id=\"2a56ec42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como combinar sua estrat\u00e9gia de SEO e SEM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502059fd elementor-widget elementor-widget-text-editor\" data-id=\"502059fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ao iniciar seu pr\u00f3prio neg\u00f3cio, \u00e9 essencial implementar estrat\u00e9gias de SEO e SEM o mais r\u00e1pido poss\u00edvel. Quanto mais tempo voc\u00ea dedicar a isso, mais r\u00e1pido ver\u00e1 os resultados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bb7da elementor-widget elementor-widget-text-editor\" data-id=\"a6bb7da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dependendo do seu or\u00e7amento, o resultado ser\u00e1 maior ou menor em ambos os casos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43ad68d elementor-widget elementor-widget-text-editor\" data-id=\"43ad68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se voc\u00ea tem condi\u00e7\u00f5es de contratar uma ag\u00eancia ou um profissional de SEO, ver\u00e1 que com o <a href=\"https:\/\/rockcontent.com\/es\/blog\/estrategia-de-marketing-de-contenidos\/#:~:text=En%20s%C3%AD%2C%20%C2%BFqu%C3%A9%20es%20una,y%20los%20resultados%20que%20brindan.\">estrat\u00e9gias de conte\u00fado que <\/a>Proponha uma estrat\u00e9gia e voc\u00ea obter\u00e1 bons resultados. O mesmo se aplica ao SEM. Uma ag\u00eancia de marketing digital que entende de SEO e SEM saber\u00e1 como executar campanhas de sucesso para atingir as metas estabelecidas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-483c2cad\" data-id=\"483c2cad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ef94a6b elementor-widget elementor-widget-image\" data-id=\"5ef94a6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-15096\" alt=\"SEO e SEM\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1.jpg 950w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-300x201.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-768x513.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2021\/01\/seo1-16x12.jpg 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6a5c88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6a5c88\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e54ee6c\" data-id=\"6e54ee6c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11dc62c elementor-widget elementor-widget-text-editor\" data-id=\"11dc62c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Saiba mais sobre como <a href=\"https:\/\/thecloud.group\/pt\/posicionamiento-online-profesional\/\">O Grupo Cloud<\/a> Essas estrat\u00e9gias podem ajudar voc\u00ea a posicionar sua marca. N\u00e3o se esque\u00e7a tamb\u00e9m de ler outros artigos de seu interesse em nosso site. <a href=\"https:\/\/thecloud.group\/pt\/blog\/\">blog<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Desarrollo de software: Los desaf\u00edos que enfrenta hoy De seguro has o\u00eddo hablar sobre el posicionamiento SEO y SEM el cual abarca un campo fundamental del marketing online. Pero, \u00bfconoces qu\u00e9 diferencia el uno del otro? Si deseas obtener m\u00e1s informaci\u00f3n sobre cada uno de ellos, contin\u00faa leyendo porque a continuaci\u00f3n te lo vamos a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/seo-e-sem-o-que-diferencia-essas-duas-estrategias-de-posicionamento\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO y SEM: \u00bfQu\u00e9 diferencia a ambos posicionamientos?\" \/>\n<meta property=\"og:description\" content=\"Desarrollo de software: Los desaf\u00edos que enfrenta hoy De seguro has o\u00eddo hablar sobre el posicionamiento SEO y SEM el cual abarca un campo fundamental del marketing online. Pero, \u00bfconoces qu\u00e9 diferencia el uno del otro? 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