{"id":12188,"date":"2020-12-16T10:00:00","date_gmt":"2020-12-16T10:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=12188"},"modified":"2020-12-10T16:27:36","modified_gmt":"2020-12-10T16:27:36","slug":"lojas-online-psicologia-das-cores-sua-importancia","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/tiendas-online-psicologia-del-color-su-importancia\/","title":{"rendered":"Lojas online: Psicologia das cores, qual a sua import\u00e2ncia no design?"},"content":{"rendered":"
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Lojas online: Psicologia das cores, qual a sua import\u00e2ncia no design?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Se voc\u00ea tem algum conhecimento de design gr\u00e1fico e design de lojas virtuais, sabe o qu\u00e3o importantes as cores s\u00e3o por diversos motivos. Um deles \u00e9 que cada cor transmite uma emo\u00e7\u00e3o diferente e gera uma rea\u00e7\u00e3o espec\u00edfica no espectador. Outro \u00e9 que elas ajudam a representar sua marca, empresa e\/ou produtos, permitindo consist\u00eancia em designs, embalagens, publica\u00e7\u00f5es, imagem geral e muito mais. Ent\u00e3o, vamos falar um pouco sobre a psicologia das cores e o que algumas cores representam na mente dos consumidores, e por que \u00e9 importante consider\u00e1-las ao projetar um site, incluindo uma loja virtual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vamos come\u00e7ar definindo o que \u00e9 psicologia das cores no design gr\u00e1fico. No site HelpDev<\/a> Eles a definem como "uma ci\u00eancia que estuda como as cores influenciam nossos sentimentos, emo\u00e7\u00f5es e a capacidade de rea\u00e7\u00e3o e tomada de decis\u00e3o que podem evocar nas pessoas quando s\u00e3o observadas".\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Partindo dessa premissa, podemos afirmar que, ao criar um logotipo, as imagens para uma campanha publicit\u00e1ria e, naturalmente, a apar\u00eancia de um site, devemos parar para decidir quais cores usar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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O que deve ser levado em considera\u00e7\u00e3o ao escolher as cores para o design de uma loja online?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Um dos aspectos a considerar \u00e9 o p\u00fablico-alvo. Um site para crian\u00e7as n\u00e3o usar\u00e1 o mesmo esquema de cores que um site para usu\u00e1rios de cigarros eletr\u00f4nicos. Que emo\u00e7\u00f5es voc\u00ea deseja evocar nesse p\u00fablico-alvo? Tudo isso deve ser sempre planejado e n\u00e3o deixado ao acaso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Uma maneira de abordar a sele\u00e7\u00e3o de cores \u00e9 decidir se voc\u00ea prefere cores quentes, frias ou neutras. Isso porque cada uma evoca sentimentos diferentes. Por exemplo, o laranja \u00e9 uma cor quente e alegre, enquanto o azul \u00e9 mais frio e s\u00e9rio, raz\u00e3o pela qual \u00e9 muito utilizado no setor banc\u00e1rio ou em spas para nos ajudar a relaxar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Quanto \u00e0s cores consideradas neutras, temos o branco, o cinza e o preto. Mas n\u00e3o para por a\u00ed; cada gama de cores possui diferentes matizes ou tons que proporcionam diferentes intensidades e, portanto, diferentes rea\u00e7\u00f5es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Emo\u00e7\u00f5es atrav\u00e9s das cores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O branco transmite pureza e minimalismo, limpeza, inoc\u00eancia e organiza\u00e7\u00e3o. O preto \u00e9 uma cor moderna, associada ao mist\u00e9rio e ao medo, mas tamb\u00e9m \u00e0 eleg\u00e2ncia. O cinza, por outro lado, \u00e9 a cor que mais denota neutralidade, mas tamb\u00e9m pode ser associada ao t\u00e9dio, \u00e0 indecis\u00e3o e ao equil\u00edbrio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Em rela\u00e7\u00e3o ao azul, como mencionamos anteriormente, em qualquer contexto, ele transmite confian\u00e7a, serenidade, felicidade e tranquilidade. No design de lojas online, voc\u00ea pode usar tons de azul para projetar qualquer um desses sentimentos. No entanto, se preferir o roxo, lembre-se de que ele costuma ser associado \u00e0 espiritualidade, magia, tristeza e luto. Talvez seja mais adequado para o design de uma loja online com tem\u00e1tica esot\u00e9rica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Verde e marrom<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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No que diz respeito aos tons de verde, eles transmitem esperan\u00e7a, natureza, frescor, paci\u00eancia e seguran\u00e7a. \u00c9 por isso que voc\u00ea tamb\u00e9m os ver\u00e1 com frequ\u00eancia em institui\u00e7\u00f5es financeiras e, claro, em produtos ecol\u00f3gicos ou que apelam para elementos "naturais".<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pode-se argumentar que o marrom tamb\u00e9m evoca a natureza, por causa da madeira das \u00e1rvores e da terra. No entanto, seu significado \u00e9 antigo; tamb\u00e9m pode representar sujeira e ego\u00edsmo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Cores quentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Voc\u00ea j\u00e1 reparou nas cores usadas pelas redes de fast-food? Muito amarelo, laranja e vermelho. Mais uma vez, tudo foi cuidadosamente calculado porque essas cores transmitem energia, entusiasmo, for\u00e7a, criatividade e poder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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S\u00e3o cores fortes e devem ser usadas com modera\u00e7\u00e3o, ou melhor, com cuidado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O mundo da psicologia das cores \u00e9 vasto, mas os designers que estudaram seu p\u00fablico-alvo e o objetivo de uma marca ou produto saber\u00e3o como us\u00e1-la com efic\u00e1cia. Confie em especialistas em design de lojas online como [nome da empresa\/organiza\u00e7\u00e3o]. O Grupo Cloud<\/a> Assim, voc\u00ea pode ter certeza de que levaremos em considera\u00e7\u00e3o a cor e a combina\u00e7\u00e3o dos elementos para o seu site. N\u00e3o se esque\u00e7a tamb\u00e9m de conferir nossos outros produtos. blog<\/a> Para ler outros artigos de seu interesse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Se voc\u00ea tem algum conhecimento de design gr\u00e1fico e design de lojas virtuais, sabe o qu\u00e3o importantes as cores s\u00e3o por diversos motivos. Um deles \u00e9 que cada cor transmite uma emo\u00e7\u00e3o diferente e gera uma rea\u00e7\u00e3o espec\u00edfica no espectador. Outro \u00e9 que elas ajudam a representar sua marca, empresa e\/ou produtos, permitindo consist\u00eancia em designs, embalagens, publica\u00e7\u00f5es, imagem geral e muito mais. Ent\u00e3o, vamos falar um pouco sobre a psicologia das cores e o que algumas cores representam na mente dos consumidores, e por que \u00e9 importante consider\u00e1-las ao projetar um site, incluindo uma loja virtual.<\/p>","protected":false},"author":1,"featured_media":12191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-12188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"\nTiendas online: Psicolog\u00eda del color, \u00bfqu\u00e9 tan importante es en el dise\u00f1o? | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/lojas-online-psicologia-das-cores-sua-importancia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiendas online: Psicolog\u00eda del color, \u00bfqu\u00e9 tan importante es en el dise\u00f1o?\" \/>\n<meta property=\"og:description\" content=\"Si tienes alg\u00fan conocimiento de dise\u00f1o gr\u00e1fico y de dise\u00f1o de tiendas online sabr\u00e1s lo importantes que son los colores por diversas razones. Una es porque cada uno de ellos transmite una emoci\u00f3n diferente y generar\u00e1 una u otra reacci\u00f3n en la persona que lo observa. Otra es porque ayudar\u00e1n a representar a tu marca, empresa y\/o productos y permitir\u00e1, de esta manera, tener una uniformidad en los dise\u00f1os, empaques, publicaciones, imagen en general y m\u00e1s. 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