{"id":11728,"date":"2020-11-04T10:00:00","date_gmt":"2020-11-04T10:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=11728"},"modified":"2020-12-10T16:13:49","modified_gmt":"2020-12-10T16:13:49","slug":"redes-sociais-10-dicas-para-uma-boa-gestao","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/redes-sociales-10-claves-para-una-buena-gestion\/","title":{"rendered":"Redes sociais: 10 dicas para uma boa gest\u00e3o"},"content":{"rendered":"
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Redes sociais: 10 dicas para uma boa gest\u00e3o<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Se voc\u00ea est\u00e1 come\u00e7ando a gerenciar m\u00eddias sociais, seja para uso pessoal ou profissional, existem alguns pontos importantes que voc\u00ea deve sempre ter em mente para garantir que o processo seja tranquilo e traga resultados positivos. Algumas pessoas acreditam erroneamente que gerenciar m\u00eddias sociais e ser um gestor de comunidades \u00e9 f\u00e1cil. "Qualquer um pode postar um tweet", dizem. O que elas talvez n\u00e3o percebam \u00e9 todo o trabalho e esfor\u00e7o envolvidos em saber qual tweet postar, quando post\u00e1-lo e como mensurar seu desempenho. Por isso, queremos compartilhar com voc\u00ea hoje dez dicas essenciais para um gerenciamento eficaz de m\u00eddias sociais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Cada rede social \u00e9 \u00fanica.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cada rede social \u00e9 \u00fanica, e podemos at\u00e9 dizer que cada uma tem uma personalidade diferente. Por isso, a estrat\u00e9gia que voc\u00ea usa em uma n\u00e3o deve ser a mesma que voc\u00ea usa em outra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Al\u00e9m disso, o ideal \u00e9 usar plataformas de m\u00eddia social que realmente beneficiem seu neg\u00f3cio e permitam que voc\u00ea se conecte com seu p\u00fablico-alvo. Por exemplo, o Facebook \u00e9 \u00f3timo para gerar conversas, mas o Twitter \u00e9 mais imediato e pode ser \u00fatil em determinadas situa\u00e7\u00f5es. Por outro lado, se voc\u00ea precisa exibir imagens e v\u00eddeos, precisar\u00e1 de uma rede social mais visual, como o Instagram ou o Pinterest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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2. Concentre-se na qualidade, n\u00e3o na quantidade.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Em vez de tentar publicar algo r\u00e1pido v\u00e1rias vezes ao dia sem muita an\u00e1lise, concentre-se em criar publica\u00e7\u00f5es de qualidade que, al\u00e9m de fornecer conte\u00fado \u00fatil, deem \u00e0 sua rede uma imagem positiva e profissional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. As redes n\u00e3o s\u00e3o gratuitas.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00e3o, as redes sociais n\u00e3o s\u00e3o gratuitas. Sim, criar uma conta e publicar n\u00e3o custa nada, mas se voc\u00ea considerar o tempo gasto atualizando, respondendo a coment\u00e1rios e criando conte\u00fado, essas horas se acumulam e representam um gasto consider\u00e1vel. \u00c9 por isso que voc\u00ea precisa gerenciar seu tempo nas redes sociais com sabedoria.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Requer dedica\u00e7\u00e3o constante<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para alcan\u00e7ar bons resultados com a gest\u00e3o de redes sociais, a dedica\u00e7\u00e3o constante \u00e9 essencial. \u00c9 importante estabelecer m\u00e9todos e prazos espec\u00edficos para networking, atualiza\u00e7\u00e3o de conte\u00fado e informa\u00e7\u00f5es de perfil, e aprimoramento cont\u00ednuo da imagem da sua empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. Utilize ferramentas de apoio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Existem muitas ferramentas que voc\u00ea pode usar para facilitar o trabalho nas redes sociais. Por exemplo, voc\u00ea pode agendar publica\u00e7\u00f5es com anteced\u00eancia, criar designs para redes sociais de forma r\u00e1pida e f\u00e1cil, mensurar o desempenho das suas contas e muito mais, o que ajudar\u00e1 voc\u00ea a gerenciar suas redes sociais e alcan\u00e7ar melhores resultados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6. Boa comunica\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Para que as redes sociais funcionem melhor para voc\u00ea, \u00e9 preciso us\u00e1-las de forma interativa. N\u00e3o se trata apenas de as pessoas comentarem e curtirem seu conte\u00fado; trata-se tamb\u00e9m de voc\u00ea responder, fazer perguntas e interagir com elas. Isso significa, no m\u00ednimo, um simples agradecimento ou uma curtida em troca. Voc\u00ea ver\u00e1 como essa a\u00e7\u00e3o ajuda a construir uma comunidade e fortalecer relacionamentos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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7. Conecte-se com seu p\u00fablico-alvo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ao criar conte\u00fado para suas redes sociais, tenha sempre em mente seu p\u00fablico-alvo. Um an\u00fancio gen\u00e9rico que visa informar sem se conectar com ningu\u00e9m em espec\u00edfico \u00e9 muito diferente de um conte\u00fado criado especificamente para o seu p\u00fablico-alvo. Para alcan\u00e7ar esse objetivo, voc\u00ea precisa entender os interesses e as dificuldades desse p\u00fablico e como oferecer conte\u00fado que ele queira consumir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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8. Preste aten\u00e7\u00e3o aos elementos visuais.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nada \u00e9 mais amador do que postar imagens pixelizadas ou distorcidas nas redes sociais. Tamb\u00e9m fica feio postar fotos mal iluminadas ou usar fontes ileg\u00edveis. Lembre-se de prestar aten\u00e7\u00e3o a todos os seus elementos visuais nas redes sociais, pois voc\u00ea pode atrair aten\u00e7\u00e3o, mas de forma negativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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9. Informalidade, mas apenas at\u00e9 certo ponto.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A informalidade ajuda a criar proximidade e confian\u00e7a com as pessoas nas redes sociais, mas tudo tem seus limites. Piadas de mau gosto ou linguagem vulgar podem ultrapassar esses limites.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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10. Busque a melhoria cont\u00ednua<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chegar\u00e1 o dia em que receberemos feedback negativo. \u00c9 inevit\u00e1vel. Mas tente encarar isso como uma oportunidade de crescimento e melhoria. Nunca leve para o lado pessoal, porque n\u00e3o \u00e9. Busque maneiras de reverter a situa\u00e7\u00e3o, fa\u00e7a as melhorias necess\u00e1rias e continue se esfor\u00e7ando para alcan\u00e7ar o sucesso.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Leia outros artigos de seu interesse em nosso blog<\/a> E se voc\u00ea precisar de ajuda para gerenciar suas redes sociais, O Grupo Cloud<\/a> Estamos prontos para atend\u00ea-lo. Estamos esperando por voc\u00ea!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Se voc\u00ea est\u00e1 come\u00e7ando a gerenciar m\u00eddias sociais, seja para uso pessoal ou profissional, existem alguns pontos importantes que voc\u00ea deve sempre ter em mente para garantir que o processo seja tranquilo e traga resultados positivos. Algumas pessoas acreditam erroneamente que gerenciar m\u00eddias sociais e ser um gestor de comunidades \u00e9 f\u00e1cil. "Qualquer um pode postar um tweet", dizem. O que elas talvez n\u00e3o percebam \u00e9 todo o trabalho e esfor\u00e7o envolvidos em saber qual tweet postar, quando post\u00e1-lo e como mensurar seu desempenho. Por isso, queremos compartilhar com voc\u00ea hoje dez dicas essenciais para um gerenciamento eficaz de m\u00eddias sociais.<\/p>","protected":false},"author":1,"featured_media":11732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-11728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"\nRedes sociales: 10 claves para una buena gesti\u00f3n | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/redes-sociais-10-dicas-para-uma-boa-gestao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redes sociales: 10 claves para una buena gesti\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Si est\u00e1s comenzado con la gesti\u00f3n de redes sociales, bien sea que son tuyas o para un trabajo, hay algunas cosas que siempre hay que tener en cuenta para que esta labor fluya de la mejor forma posible y tenga resultados positivos. Hay quienes err\u00f3neamente piensan que gestionar redes sociales y realizar el trabajo de un community manager es f\u00e1cil y sencillo. \u201cUn twit lo publica cualquiera\u201d, dicen. Lo que no saben quiz\u00e1s es todo el trabajo y esfuerzo que conlleva saber qu\u00e9 twit publicar, cu\u00e1ndo publicarlo y c\u00f3mo medir su rendimiento. Por esta raz\u00f3n, queremos compartir contigo hoy diez claves para la buena gesti\u00f3n de redes sociales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/pt\/redes-sociais-10-dicas-para-uma-boa-gestao\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-04T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-10T16:13:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/10\/redesSociales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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