{"id":11149,"date":"2020-09-03T21:22:02","date_gmt":"2020-09-03T21:22:02","guid":{"rendered":"https:\/\/thecloud.group\/?p=11149"},"modified":"2020-12-10T15:43:35","modified_gmt":"2020-12-10T15:43:35","slug":"gestao-de-redes-sociais-10-dicas-para-um-relatorio","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/gestion-de-redes-sociales-10-tips-para-un-informe\/","title":{"rendered":"Gest\u00e3o de redes sociais: 10 dicas para criar um bom relat\u00f3rio"},"content":{"rendered":"
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Gest\u00e3o de redes sociais: 10 dicas para criar um bom relat\u00f3rio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Como parte da gest\u00e3o de redes sociais, \u00e9 essencial criar relat\u00f3rios que acompanhem o desempenho das diversas contas gerenciadas pelo gestor de comunidade ou pela ag\u00eancia de m\u00eddias sociais. Isso \u00e9 feito para entender o progresso ou decl\u00ednio no n\u00famero de seguidores, engajamento, compras e outras m\u00e9tricas que podem ajudar a mensurar a efic\u00e1cia das a\u00e7\u00f5es atuais. Da mesma forma, permite determinar o retorno sobre o investimento (ROI) e tomar decis\u00f5es informadas com base nesses dados. Dada a import\u00e2ncia disso no marketing digital, queremos compartilhar hoje 10 dicas para criar um relat\u00f3rio de redes sociais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Quem ler\u00e1 o relat\u00f3rio?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c9 muito importante saber antecipadamente a quem o relat\u00f3rio se destina, pois nem o tom nem a apresenta\u00e7\u00e3o dos dados devem ser os mesmos para o CEO da empresa e para o diretor de marketing, por exemplo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O gerente de marketing vai querer saber dados como quem s\u00e3o os influenciadores no nicho, qual foi a taxa de engajamento nas campanhas e quantos novos seguidores foram conquistados. O CEO, por outro lado, gostaria de saber como os consumidores percebem a marca e qual o or\u00e7amento necess\u00e1rio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Gest\u00e3o\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2. Comprimento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Outro aspecto fundamental a considerar em rela\u00e7\u00e3o ao seu relat\u00f3rio de gest\u00e3o de redes sociais \u00e9 a sua extens\u00e3o. Pode haver momentos em que um relat\u00f3rio longo e detalhado seja necess\u00e1rio, mas em outros casos, um relat\u00f3rio curto e conciso pode ser mais adequado. Se o relat\u00f3rio for urgente, deve ser breve e leg\u00edvel em no m\u00e1ximo 15 minutos. Este tipo de relat\u00f3rio \u00e9 ideal para o CEO. Por outro lado, um relat\u00f3rio detalhado provavelmente levar\u00e1 v\u00e1rios dias para ser preparado e \u00e9 muito pr\u00e1tico para uso interno pelo departamento de marketing da empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Quais t\u00f3picos ser\u00e3o abordados? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Uma dica que compartilharemos aqui \u00e9 criar um sum\u00e1rio para o seu relat\u00f3rio antes de come\u00e7ar a escrever o conte\u00fado. Dessa forma, voc\u00ea saber\u00e1 quais t\u00f3picos incluir e estar\u00e1 mais organizado ao come\u00e7ar a escrever.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Use gr\u00e1ficos simples<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Muitas pessoas t\u00eam dificuldade em interpretar dados e gr\u00e1ficos, por isso sugerimos que voc\u00ea os apresente da maneira mais simples poss\u00edvel. Idealmente, tudo deve ser autoexplicativo e a mensagem deve chegar ao p\u00fablico-alvo com clareza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. Descreva os resultados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ao apresentar dados, recomendamos sempre incluir um breve resumo com as principais conclus\u00f5es. Por breve, entendemos n\u00e3o mais do que duas ou tr\u00eas linhas, para que a informa\u00e7\u00e3o apresentada possa ser compreendida rapidamente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6. Identifique as conclus\u00f5es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Um bom relat\u00f3rio de m\u00eddias sociais deve destacar as principais descobertas e as conclus\u00f5es que podem ser extra\u00eddas delas. Deve tamb\u00e9m incluir sugest\u00f5es de mudan\u00e7as e melhorias com base nessa an\u00e1lise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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7. Conclus\u00f5es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ao redigir suas conclus\u00f5es, recomenda-se apresentar evid\u00eancias que as sustentem (de prefer\u00eancia dados). Seja breve e objetivo, e acompanhe suas recomenda\u00e7\u00f5es com informa\u00e7\u00f5es relevantes e verific\u00e1veis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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8. Preste aten\u00e7\u00e3o \u00e0 apresenta\u00e7\u00e3o gr\u00e1fica.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Um relat\u00f3rio que negligencia a est\u00e9tica n\u00e3o ser\u00e1 bem recebido, por melhores que sejam os dados que cont\u00e9m. Portanto, certifique-se de manter as cores da marca, fontes profissionais e gr\u00e1ficos de alta qualidade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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9. Mantenha o profissionalismo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00e3o se esque\u00e7a de incluir a data em que o relat\u00f3rio foi escrito, o autor do relat\u00f3rio e uma p\u00e1gina de rosto introdut\u00f3ria que explique o assunto do relat\u00f3rio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Recomendamos manter essa consist\u00eancia ao longo do tempo em todos os relat\u00f3rios que voc\u00ea enviar, pois isso lhes conferir\u00e1 um ar de profissionalismo que ser\u00e1 apreciado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Gest\u00e3o\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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10. Verificar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Antes de submeter ou apresentar o relat\u00f3rio, se aplic\u00e1vel, verifique se tudo est\u00e1 em ordem e se n\u00e3o h\u00e1 erros de qualquer tipo. Da mesma forma, voc\u00ea deve garantir que ele seja autossuficiente e possa ser compreendido sem a necessidade de explica\u00e7\u00f5es adicionais da pessoa que o elaborou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Compartilhe este artigo se voc\u00ea gostou e confira [nome do site\/plataforma]. nosso blog<\/a> onde temos outros artigos de interesse que certamente voc\u00ea achar\u00e1 interessantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Como parte da gest\u00e3o de redes sociais, \u00e9 essencial criar relat\u00f3rios que acompanhem o desempenho das diversas contas gerenciadas pelo gestor de comunidade ou pela ag\u00eancia de m\u00eddias sociais. Isso \u00e9 feito para entender o progresso ou decl\u00ednio no n\u00famero de seguidores, engajamento, compras e outras m\u00e9tricas que podem ajudar a mensurar a efic\u00e1cia das a\u00e7\u00f5es atuais. Da mesma forma, permite determinar o retorno sobre o investimento (ROI) e tomar decis\u00f5es informadas com base nesses dados. Dada a import\u00e2ncia disso no marketing digital, queremos compartilhar hoje 10 dicas para criar um relat\u00f3rio de redes sociais.<\/p>","protected":false},"author":1,"featured_media":11154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-11149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"\nGesti\u00f3n de redes sociales: 10 tips para elaborar un buen informe | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/gestao-de-redes-sociais-10-dicas-para-um-relatorio\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gesti\u00f3n de redes sociales: 10 tips para elaborar un buen informe\" \/>\n<meta property=\"og:description\" content=\"Como parte de la gesti\u00f3n de redes sociales est\u00e1 el elaborar informes de la evoluci\u00f3n de las diferentes cuentas que el community manager o la agencia de social media maneja. Todo esto es con la finalidad de conocer el progreso o retroceso en seguidores, engagement, compras, entre otros datos que pueden servir para medir si las acciones que se est\u00e1n realizando han sido efectivas o no. De igual manera, se puede saber c\u00f3mo es el retorno de inversi\u00f3n (ROI) y tomar decisiones con base a esta data. 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