{"id":10503,"date":"2020-08-26T12:17:43","date_gmt":"2020-08-26T12:17:43","guid":{"rendered":"https:\/\/thecloud.group\/?p=10503"},"modified":"2020-12-10T15:36:17","modified_gmt":"2020-12-10T15:36:17","slug":"diseno-web-en-barcelona-optimizacion-buscadores","status":"publish","type":"post","link":"https:\/\/thecloud.group\/pt\/diseno-web-en-barcelona-optimizacion-buscadores\/","title":{"rendered":"Dise\u00f1o Web en Barcelona: \u00bfC\u00f3mo optimizarlo para buscadores?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10503\" class=\"elementor elementor-10503\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cdc3b8a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cdc3b8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f5f8044\" data-id=\"6f5f8044\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17aa1bb1 elementor-widget elementor-widget-image\" data-id=\"17aa1bb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/LogoHor-osf66wqrs0q6z5scsi4c0cpaz4hmv3cdo16ybda1og.png\" title=\"Logotipo da The Cloud Group\" alt=\"O Cloud Group \u00e9 uma holding empresarial focada na transforma\u00e7\u00e3o digital global.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-50b99cce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50b99cce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36f403a\" data-id=\"36f403a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-68ae0658\" data-id=\"68ae0658\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e6ab5c elementor-widget elementor-widget-heading\" data-id=\"8e6ab5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dise\u00f1o Web en Barcelona: \u00bfC\u00f3mo optimizarlo para buscadores?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4f2d148e\" data-id=\"4f2d148e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4223c4c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4223c4c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6768bbb2\" data-id=\"6768bbb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6720a828\" data-id=\"6720a828\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-15c02c06\" data-id=\"15c02c06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5051e9d0\" data-id=\"5051e9d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5624fccf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5624fccf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3482f80\" data-id=\"3482f80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b56b6e1 elementor-widget elementor-widget-text-editor\" data-id=\"6b56b6e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El SEO se hace cada vez m\u00e1s y m\u00e1s importante cada d\u00eda. A medida que las millones de empresas en el mundo compiten por obtener visitas, usuarios y, por supuesto, ventas, la eterna pelea por aparecer entre los primeros lugares de los resultados de b\u00fasqueda en motores como Google, Bing y otros, es cada vez m\u00e1s fuerte. Una manera de competir mejor y m\u00e1s asertivamente es teniendo un dise\u00f1o web en Barcelona que haya sido realizado pensando en optimizaci\u00f3n para buscadores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-29ab968d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29ab968d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ab38532\" data-id=\"6ab38532\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d543ad6 elementor-widget elementor-widget-spacer\" data-id=\"d543ad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c697746 elementor-widget elementor-widget-heading\" data-id=\"3c697746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aspectos clave para un dise\u00f1o web optimizado para buscadores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32980bc elementor-widget elementor-widget-text-editor\" data-id=\"32980bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p align=\"justify\"><b>1. <strong>Dise\u00f1o e im\u00e1genes<\/strong><\/b><\/p><p align=\"justify\">Quiz\u00e1s no parezca relevante para posicionar en buscadores pero un dise\u00f1o web en Barcelona y en todo el mundo requiere de una est\u00e9tica agradable, creativa y atractiva que ayude a la marca a dejar en sus visitantes una buena primera impresi\u00f3n. Esto se traducir\u00e1 inmediatamente en visitas recurrentes y en el deseo de las personas de compartirla con otros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a0b0ed9\" data-id=\"4a0b0ed9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25ff4725 elementor-widget elementor-widget-image\" data-id=\"25ff4725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/disenoWebBarcelona-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-10511\" alt=\"Dise\u00f1o web Barcelona\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/disenoWebBarcelona-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/disenoWebBarcelona-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/disenoWebBarcelona-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/disenoWebBarcelona-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/disenoWebBarcelona-2048x1366.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/disenoWebBarcelona-200x133.jpg 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/disenoWebBarcelona-400x267.jpg 400w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/disenoWebBarcelona-600x400.jpg 600w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/disenoWebBarcelona-800x533.jpg 800w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/disenoWebBarcelona-1200x800.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-78dcf493 elementor-widget elementor-widget-text-editor\" data-id=\"78dcf493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>2. <strong>Usabilidad<\/strong><\/b><\/p><p>El dise\u00f1ador web deber\u00e1 tomar en cuenta al momento de crear los bocetos iniciales del sitio web, y a lo largo de todo el proceso que conlleva crear p\u00e1ginas web, la usabilidad de las mismas. La navegaci\u00f3n debe ser intuitiva y estar orientada a generar conversaciones que inviten a las personas a realizar acciones espec\u00edficas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0055a89 elementor-widget elementor-widget-text-editor\" data-id=\"0055a89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>3. <strong>Arquitectura de la informaci\u00f3n<\/strong><\/b><\/p><p>Otro factor clave a considerar es la arquitectura de la informaci\u00f3n, la cual deber\u00e1 estar ordenada bajo criterios SEO. Asimismo, tiene que enfocarse en atraer tr\u00e1fico cualificado, todo en pro de facilitar que el sitio web se posicione de forma org\u00e1nica en los buscadores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63f08065 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63f08065\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-441174e9\" data-id=\"441174e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33d99570 elementor-widget elementor-widget-image\" data-id=\"33d99570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/seotestingbackground.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-664\" alt=\"Na The Cloud Group, somos especialistas em design de sites profissionais, com\u00e9rcio eletr\u00f4nico e muito mais. Descubra todos os nossos pacotes.\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/seotestingbackground.jpg 900w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/seotestingbackground-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/seotestingbackground-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/seotestingbackground-200x133.jpg 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/seotestingbackground-400x267.jpg 400w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/seotestingbackground-600x400.jpg 600w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/seotestingbackground-800x533.jpg 800w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/seotestingbackground-500x333.jpg 500w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/05\/seotestingbackground-700x467.jpg 700w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-135487ca\" data-id=\"135487ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e031b0 elementor-widget elementor-widget-text-editor\" data-id=\"2e031b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>4. <strong>Contenido optimizado<\/strong><\/b><\/p><p>Por \u00faltimo, otro aspecto clave es que el dise\u00f1o web debe ir acompa\u00f1ado de una estrategia de contenidos que contenga textos concisos, directos y redactados de manera tal que sean f\u00e1ciles de entender tanto para las personas, como para Google. Debe incluir llamados a la acci\u00f3n (call to action) colocados estrat\u00e9gicamente a fin de que cuando los usuarios est\u00e9n navegando puedan hacer clic en ellos de forma natural. De la misma manera, el contenido debe ir orientado en ofrecerles a los visitantes soluciones a sus problemas y respuestas a sus preguntas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9357f10 elementor-widget elementor-widget-heading\" data-id=\"9357f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Factores adicionales a tomar en cuenta para un dise\u00f1o web en Barcelona optimizado para el SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f8a39 elementor-widget elementor-widget-text-editor\" data-id=\"a9f8a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p align=\"justify\"><b>1. <strong>Acessibilidade<\/strong><\/b><\/p><p align=\"justify\">Deber\u00e1s verificar que el sitio web que desarrollaste sea accesible para los motores de b\u00fasqueda. Es decir, hay que realizar una comprobaci\u00f3n para conocer si la web es visible a los ojos de los motores de b\u00fasqueda o no porque puede darse que alg\u00fan c\u00f3digo o archivo del sitio est\u00e9 impidiendo que los buscadores lo descubran e indexen y esto es crucial para el SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75c2cc6 elementor-widget elementor-widget-text-editor\" data-id=\"75c2cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQu\u00e9 debes tener en cuenta para la accesibilidad?<\/p><ul><li>Archivo robots txt<\/li><li>Meta etiqueta robots<\/li><li>C\u00f3digos de estado HTTP<\/li><li>Sitemap<\/li><li>Estructura web<\/li><li>JavaScript y CSS<\/li><li>Velocidad de la web<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-58a35875 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58a35875\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-292f6dc7\" data-id=\"292f6dc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72242aa0 elementor-widget elementor-widget-image\" data-id=\"72242aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/webBarcelona-1024x683.jpg\" class=\"elementor-animation-hang attachment-large size-large wp-image-10520\" alt=\"dise\u00f1o Barcelona\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/webBarcelona-1024x683.jpg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/webBarcelona-300x200.jpg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/webBarcelona-768x512.jpg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/webBarcelona-1536x1024.jpg 1536w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/webBarcelona-2048x1366.jpg 2048w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/webBarcelona-200x133.jpg 200w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/webBarcelona-400x267.jpg 400w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/webBarcelona-600x400.jpg 600w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/webBarcelona-800x533.jpg 800w, https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/webBarcelona-1200x800.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ce0fd3b\" data-id=\"5ce0fd3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a81b28e elementor-widget elementor-widget-spacer\" data-id=\"a81b28e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e53801f elementor-widget elementor-widget-text-editor\" data-id=\"4e53801f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p align=\"justify\"><b>2. <strong>Indexabilidad<\/strong><\/b><\/p><p align=\"justify\">Si el sitio web es accesible por los robots de Google, el siguiente paso es que lo indexe correctamente. Las p\u00e1ginas que conforman tu sitio web se ordenar\u00e1n seg\u00fan el contenido, autoridad y relevancia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff697d elementor-widget elementor-widget-text-editor\" data-id=\"9ff697d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p align=\"justify\">Podr\u00e1s comprobar su el sitio est\u00e1 indexado es haciendo una b\u00fasqueda con el comando \u201csite:\u201d y as\u00ed Google te indicar\u00e1 la cifra de las p\u00e1ginas de tu sitio que ya han sido indexadas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-75d0f360 elementor-widget elementor-widget-text-editor\" data-id=\"75d0f360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\" align=\"justify\"><b>3. <strong>Meta etiquetas (meta tags)<\/strong><\/b><\/p><p align=\"justify\">Por \u00faltimo, deber\u00e1s tener en cuenta las meta etiquetas, en ingl\u00e9s meta tags, para un correcto posicionamiento en buscadores. Estas deber\u00e1n contener palabras clave de acuerdo a lo que el sitio web se trata para que Google pueda tomarlas en cuenta al momento que ordena y muestra los resultados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-158d474 elementor-widget elementor-widget-text-editor\" data-id=\"158d474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las etiquetas m\u00e1s importantes a tener en cuenta son \u201ctitle y \u201cdescription\u201d que son las que muestran el t\u00edtulo de la b\u00fasqueda y el p\u00e1rrafo que aparece debajo del mismo y explica de qu\u00e9 trata esa p\u00e1gina en particular.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ebc145 elementor-widget elementor-widget-text-editor\" data-id=\"7ebc145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ahora ya sabes qu\u00e9 factores deber\u00e1s tomar en cuenta al momento de hacer un dise\u00f1o web en Barcelona que est\u00e9 optimizado para los motores de b\u00fasqueda. Al hacerlo correctamente tendr\u00e1s m\u00e1s posibilidades de competir con palabras clave relacionadas a tu rubro y nicho y aparecer m\u00e1s arriba en los resultados de b\u00fasqueda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b81b978 elementor-widget elementor-widget-text-editor\" data-id=\"b81b978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si te gust\u00f3 el art\u00edculo, no dejes de compartirlo, lee otros temas de inter\u00e9s de <a href=\"https:\/\/thecloud.group\/pt\/blog\/\">nosso blog<\/a> y si buscas dise\u00f1o web en Barcelona,<a href=\"https:\/\/thecloud.group\/pt\/contato\/\"> Entre em contato com o The Cloud Group<\/a>, expertos en este y muchos otros temas web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El SEO se hace cada vez m\u00e1s y m\u00e1s importante cada d\u00eda. A medida que las millones de empresas en el mundo compiten por obtener visitas, usuarios y, por supuesto, ventas, la eterna pelea por aparecer entre los primeros lugares de los resultados de b\u00fasqueda en motores como Google, Bing y otros, es cada vez m\u00e1s fuerte. Una manera de competir mejor y m\u00e1s asertivamente es teniendo un dise\u00f1o web en Barcelona que haya sido realizado pensando en optimizaci\u00f3n para buscadores.<\/p>","protected":false},"author":1,"featured_media":10511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[],"class_list":["post-10503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dise\u00f1o Web en Barcelona: \u00bfC\u00f3mo optimizarlo para buscadores? | The Cloud Group<\/title>\n<meta name=\"description\" content=\"En el siguiente post pondremos a t\u00fa consideraci\u00f3n cinco tendencias del SEO para este 2020 que no podr\u00e1s pasar por alto para aparecer en las primeras p\u00e1ginas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/pt\/diseno-web-en-barcelona-optimizacion-buscadores\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dise\u00f1o Web en Barcelona: \u00bfC\u00f3mo optimizarlo para buscadores?\" \/>\n<meta property=\"og:description\" content=\"En el siguiente post pondremos a t\u00fa consideraci\u00f3n cinco tendencias del SEO para este 2020 que no podr\u00e1s pasar por alto para aparecer en las primeras p\u00e1ginas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecloud.group\/pt\/diseno-web-en-barcelona-optimizacion-buscadores\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cloud Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thecloudgroupglobal\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-26T12:17:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-10T15:36:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecloud.group\/wp-content\/uploads\/2020\/08\/disenoWebBarcelona.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/diseno-web-en-barcelona-optimizacion-buscadores\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/diseno-web-en-barcelona-optimizacion-buscadores\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/#\\\/schema\\\/person\\\/96af9c910256c8762bee808ba76fc3b3\"},\"headline\":\"Dise\u00f1o Web en Barcelona: \u00bfC\u00f3mo optimizarlo para buscadores?\",\"datePublished\":\"2020-08-26T12:17:43+00:00\",\"dateModified\":\"2020-12-10T15:36:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/diseno-web-en-barcelona-optimizacion-buscadores\\\/\"},\"wordCount\":789,\"publisher\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecloud.group\\\/diseno-web-en-barcelona-optimizacion-buscadores\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecloud.group\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/disenoWebBarcelona.jpg\",\"articleSection\":[\"Sin categorizar\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecloud.group\\\/diseno-web-en-barcelona-optimizacion-buscadores\\\/\",\"url\":\"https:\\\/\\\/thecloud.group\\\/diseno-web-en-barcelona-optimizacion-buscadores\\\/\",\"name\":\"Dise\u00f1o Web en Barcelona: \u00bfC\u00f3mo optimizarlo para buscadores? 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