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.elementor-motion-effects-layer{background-attachment:scroll;}}@media(max-width:767px){.elementor-32579 .elementor-element.elementor-element-72fca4b img{width:27%;}.elementor-32579 .elementor-element.elementor-element-e993978 .elementor-heading-title{font-size:24px;}.elementor-32579 .elementor-element.elementor-element-2776e2f{--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}}</style>{"id":32579,"date":"2026-09-23T16:34:18","date_gmt":"2026-09-23T16:34:18","guid":{"rendered":"https:\/\/thecloud.group\/?p=32579"},"modified":"2026-09-22T16:34:59","modified_gmt":"2026-09-22T16:34:59","slug":"adozione-dellia-rispetto-al-valore-aziendale","status":"publish","type":"post","link":"https:\/\/thecloud.group\/it\/adopcion-ia-vs-valor-empresarial\/","title":{"rendered":"Il processore 88% utilizza l&#039;intelligenza artificiale. Ci\u00f2 non significa che il processore 88% stia creando valore."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32579\" class=\"elementor elementor-32579\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cfd484e elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cfd484e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64f4c56\" data-id=\"64f4c56\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72fca4b elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"72fca4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/elementor\/thumbs\/logo-pd8scx7e21qrxkwrdlcuh7c8eeq4vmzqsjri81k6ps.png\" title=\"logo\" alt=\"logo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a76af51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a76af51\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cf15d65\" data-id=\"cf15d65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e993978 elementor-widget elementor-widget-heading\" data-id=\"e993978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El 88% usa IA. Eso no significa que el 88% est\u00e9 creando valor\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c047b73 elementor-widget elementor-widget-heading\" data-id=\"c047b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">23 Settembre 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-43acffb e-flex e-con-boxed e-con e-parent\" data-id=\"43acffb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b2d83 elementor-widget elementor-widget-text-editor\" data-id=\"a5b2d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El 88% de las organizaciones usa inteligencia artificial de forma habitual en al menos una funci\u00f3n. Solo el 39% reporta alg\u00fan impacto en su EBIT a nivel de empresa, y apenas un 6% supera el 5% de EBIT atribuible a la IA. Los tres datos salen del mismo estudio de McKinsey de 2025, elaborado sobre 1.993 participantes en 105 pa\u00edses, y la distancia entre el primero y el tercero es la historia real de este ciclo.<\/span><\/p><p><span style=\"font-weight: 400;\">La conclusi\u00f3n de McKinsey es literal y merece leerse dos veces: el impacto significativo en la cuenta de resultados sigue siendo raro.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9189b elementor-widget elementor-widget-heading\" data-id=\"ae9189b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tres cifras que hay que citar juntas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78ab64 elementor-widget elementor-widget-text-editor\" data-id=\"e78ab64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cuando solo se cita el 88%, se sostiene el argumento de que quien no adopte se queda atr\u00e1s. Cuando se citan las tres, la pregunta cambia: <\/span><b>\u00bfqu\u00e9 est\u00e1 haciendo distinto ese 6%?<\/b><\/p><p><span style=\"font-weight: 400;\">Otras fuentes apuntan en la misma direcci\u00f3n con metodolog\u00edas diferentes:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>IBM<\/b><span style=\"font-weight: 400;\">, en su CEO Study de 2025 sobre 2.000 directores generales de 33 pa\u00edses: solo el 25% de las iniciativas ha dado el retorno esperado y solo el 16% se ha escalado a nivel de organizaci\u00f3n.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>S&amp;P Global Market Intelligence<\/b><span style=\"font-weight: 400;\">, marzo de 2025: el 42% de las empresas ha abandonado la mayor\u00eda de sus iniciativas de IA, frente al 17% del a\u00f1o anterior, y de media se descarta el 46% de las pruebas de concepto.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>MIT Project NANDA<\/b><span style=\"font-weight: 400;\">, 2025: alrededor del 95% de las organizaciones no obtuvo retorno medible de la IA generativa. Conviene citarlo con la advertencia de que es un informe preliminar, no revisado por pares y con cr\u00edticas metodol\u00f3gicas relevantes por el tama\u00f1o de la muestra y la ventana de medici\u00f3n.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">La magnitud var\u00eda. La direcci\u00f3n no.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d84080 elementor-widget elementor-widget-heading\" data-id=\"8d84080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El factor que s\u00ed correlaciona con el impacto\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2cc72e elementor-widget elementor-widget-text-editor\" data-id=\"c2cc72e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">McKinsey identifica una variable que supera a todas las dem\u00e1s en correlaci\u00f3n con impacto en EBIT: <\/span><b>haber redise\u00f1ado los flujos de trabajo de forma fundamental<\/b><span style=\"font-weight: 400;\">. Solo el 21% de los adoptantes de IA generativa lo hab\u00eda hecho, y quienes obtienen alto rendimiento tienen aproximadamente tres veces m\u00e1s probabilidades de haberlo hecho.<\/span><\/p><p><span style=\"font-weight: 400;\">No es el modelo. No es el proveedor. No es el presupuesto. Es haber cambiado c\u00f3mo se hace el trabajo.<\/span><\/p><p><span style=\"font-weight: 400;\">Esto tiene una explicaci\u00f3n operativa sencilla. A\u00f1adir una herramienta a un proceso existente ahorra minutos por tarea. Redise\u00f1ar el proceso alrededor de la nueva capacidad elimina pasos completos. El primero se nota en la percepci\u00f3n de los empleados; el segundo se nota en la cuenta de resultados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-539ec89 elementor-widget elementor-widget-text-editor\" data-id=\"539ec89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><thead><tr><th><p><b>Enfoque<\/b><\/p><\/th><th><p><b>Qu\u00e9 se cambia<\/b><\/p><\/th><th><p><b>D\u00f3nde aparece el resultado<\/b><\/p><\/th><\/tr><\/thead><tbody><tr><td><p><b>A\u00f1adir herramienta<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Las tareas se hacen m\u00e1s r\u00e1pido<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Encuestas de satisfacci\u00f3n interna<\/span><\/p><\/td><\/tr><tr><td><p><b>Automatizar el proceso actual<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Se elimina trabajo manual repetitivo<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Coste operativo de un departamento<\/span><\/p><\/td><\/tr><tr><td><p><b>Redise\u00f1ar el flujo de trabajo<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Desaparecen pasos, controles y esperas<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">EBIT<\/span><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d3dc9 elementor-widget elementor-widget-text-editor\" data-id=\"88d3dc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La mayor\u00eda de las organizaciones est\u00e1 en la primera fila y espera resultados de la tercera.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb8458 elementor-widget elementor-widget-heading\" data-id=\"eeb8458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 el ahorro de tiempo no llega a la cuenta de resultados\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba0180 elementor-widget elementor-widget-text-editor\" data-id=\"3ba0180\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hay un fen\u00f3meno que conviene entender antes de prometer retorno. Cuando una herramienta ahorra veinte minutos al d\u00eda a cincuenta personas, eso no son diecis\u00e9is jornadas de trabajo liberadas. Son veinte minutos repartidos, que se reabsorben en otras tareas sin que aparezca ninguna partida presupuestaria.<\/span><\/p><p><span style=\"font-weight: 400;\">El ahorro solo se convierte en resultado cuando ocurre una de estas tres cosas:<\/span><\/p><p><b>Se elimina un paso completo del proceso.<\/b><span style=\"font-weight: 400;\"> No se acelera: desaparece.<\/span><\/p><p><b>Se absorbe un aumento de volumen sin aumentar plantilla.<\/b><span style=\"font-weight: 400;\"> El equipo hace un 30% m\u00e1s con la misma estructura.<\/span><\/p><p><b>Se reduce un coste directo identificable.<\/b><span style=\"font-weight: 400;\"> Menos errores, menos reprocesos, menos penalizaciones.<\/span><\/p><p><span style=\"font-weight: 400;\">Si un proyecto no puede explicar cu\u00e1l de las tres persigue, no tiene un caso de negocio: tiene una expectativa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5409241 elementor-widget elementor-widget-heading\" data-id=\"5409241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Las cuatro preguntas del comit\u00e9 antes de aprobar\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb5a9a elementor-widget elementor-widget-text-editor\" data-id=\"6cb5a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><b> <\/b><b>\u00bfQu\u00e9 proceso concreto va a cambiar, y en qu\u00e9 se nota?<\/b><span style=\"font-weight: 400;\"> No \u00abmejorar la productividad\u00bb: qu\u00e9 paso desaparece.<\/span><\/li><li><b> <\/b><b>\u00bfCu\u00e1l es la m\u00e9trica y el umbral de decisi\u00f3n?<\/b><span style=\"font-weight: 400;\"> Tiempo de ciclo, coste por caso, tasa de error, con un valor que determine continuar o parar.<\/span><\/li><li><b> <\/b><b>\u00bfQui\u00e9n es el responsable de negocio?<\/b><span style=\"font-weight: 400;\"> Alguien cuyo objetivo dependa del resultado del proceso, no de la implantaci\u00f3n de la herramienta.<\/span><\/li><li><b> <\/b><b>\u00bfCu\u00e1l es el coste unitario a volumen real?<\/b><span style=\"font-weight: 400;\"> Extrapolado desde el principio, con picos y reintentos.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Un proyecto que responde a las cuatro pertenece al 6%. Uno que no responde a dos o m\u00e1s pertenece, estad\u00edsticamente, al 42% que se abandona.<\/span><\/p><p><span style=\"font-weight: 400;\">Este es el mismo diagn\u00f3stico que planteamos en <\/span><a href=\"https:\/\/thecloud.group\/piloto-ia-no-llega-a-produccion\/\"><span style=\"font-weight: 400;\">el purgatorio del piloto<\/span><\/a><i><span style=\"font-weight: 400;\"> [enlace interno]<\/span><\/i><span style=\"font-weight: 400;\">, visto desde la perspectiva del retorno en lugar de la del despliegue.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5292ad9 elementor-widget elementor-widget-heading\" data-id=\"5292ad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lo que estas cifras no significan\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d19941 elementor-widget elementor-widget-text-editor\" data-id=\"6d19941\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ser\u00eda igual de deshonesto usar estos datos para concluir que la IA no funciona. El 6% existe y obtiene ventaja real; el coste de inferencia ha ca\u00eddo m\u00e1s de 280 veces en dos a\u00f1os seg\u00fan Stanford HAI, lo que ampl\u00eda el rango de casos rentables; y el problema documentado no es la tecnolog\u00eda, sino el trabajo organizativo que la rodea.<\/span><\/p><p><span style=\"font-weight: 400;\">La lectura correcta es m\u00e1s \u00fatil: <\/span><b>la adopci\u00f3n ya no diferencia, porque la tiene casi todo el mundo; lo que diferencia es el redise\u00f1o<\/b><span style=\"font-weight: 400;\">. Y el redise\u00f1o es lento, poco vistoso y no se puede comprar.<\/span><\/p><p><span style=\"font-weight: 400;\">Que es, probablemente, la raz\u00f3n por la que solo lo ha hecho el 21%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e26b29f elementor-widget elementor-widget-heading\" data-id=\"e26b29f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bafad2 e-flex e-con-boxed e-con e-parent\" data-id=\"0bafad2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-255e77a elementor-widget elementor-widget-n-accordion\" data-id=\"255e77a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3910\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-3910\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfCu\u00e1ntas empresas obtienen realmente retorno de la IA? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3910\" class=\"elementor-element elementor-element-5b9195b e-con-full e-flex e-con e-child\" data-id=\"5b9195b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-128178a elementor-widget elementor-widget-text-editor\" data-id=\"128178a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Seg\u00fan McKinsey (2025), el 88% de las organizaciones usa IA en alguna funci\u00f3n, el 39% reporta alg\u00fan impacto en EBIT a nivel de empresa y solo el 6% supera el 5% de EBIT atribuible. IBM sit\u00faa en el 25% las iniciativas que han dado el retorno esperado y en el 16% las escaladas a nivel de organizaci\u00f3n.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3911\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3911\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 distingue a las empresas que s\u00ed obtienen valor de la IA? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3911\" class=\"elementor-element elementor-element-0fc0d7e e-con-full e-flex e-con e-child\" data-id=\"0fc0d7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fff5b06 elementor-widget elementor-widget-text-editor\" data-id=\"fff5b06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El redise\u00f1o profundo de los flujos de trabajo. McKinsey lo identifica como el factor con mayor correlaci\u00f3n con impacto en EBIT, y se\u00f1ala que solo el 21% de los adoptantes de IA generativa lo hab\u00eda acometido, mientras que las empresas de alto rendimiento tienen alrededor de tres veces m\u00e1s probabilidad de haberlo hecho.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3912\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3912\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfPor qu\u00e9 el ahorro de tiempo no se traduce en beneficio? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3912\" class=\"elementor-element elementor-element-1872c91 e-con-full e-flex e-con e-child\" data-id=\"1872c91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64a1d1a elementor-widget elementor-widget-text-editor\" data-id=\"64a1d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Porque veinte minutos ahorrados a cincuenta personas se reabsorben en otras tareas sin generar ninguna partida presupuestaria. El ahorro solo llega a la cuenta de resultados si desaparece un paso del proceso, si se absorbe m\u00e1s volumen sin ampliar plantilla o si se reduce un coste directo identificable.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3913\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3913\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfEs cierto que el 95% de los proyectos de IA fracasan? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3913\" class=\"elementor-element elementor-element-69dc4e1 e-con-full e-flex e-con e-child\" data-id=\"69dc4e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-770ee8f elementor-widget elementor-widget-text-editor\" data-id=\"770ee8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Esa cifra procede de un informe preliminar del MIT Project NANDA de 2025, no revisado por pares y con cr\u00edticas metodol\u00f3gicas por su muestra y su ventana de medici\u00f3n. Fuentes m\u00e1s s\u00f3lidas apuntan en la misma direcci\u00f3n con magnitudes distintas: el problema de escalado es real, la cifra exacta no est\u00e1 establecida.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3914\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"5\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3914\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfQu\u00e9 debe preguntar un comit\u00e9 antes de aprobar un proyecto de IA? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3914\" class=\"elementor-element elementor-element-b0eb544 e-con-full e-flex e-con e-child\" data-id=\"b0eb544\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa43162 elementor-widget elementor-widget-text-editor\" data-id=\"aa43162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Qu\u00e9 proceso concreto va a cambiar y qu\u00e9 paso desaparece, cu\u00e1l es la m\u00e9trica y el umbral que determinar\u00e1 continuar o parar, qui\u00e9n es el responsable de negocio del resultado, y cu\u00e1l es el coste unitario extrapolado a volumen real con picos y reintentos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3915\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"6\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3915\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00bfSignifica esto que no conviene invertir en IA? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3915\" class=\"elementor-element elementor-element-394892d e-con-full e-flex e-con e-child\" data-id=\"394892d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b896dc elementor-widget elementor-widget-text-editor\" data-id=\"6b896dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No. El 6% que obtiene ventaja significativa existe, y la ca\u00edda del coste de inferencia \u2014m\u00e1s de 280 veces entre 2022 y 2024 seg\u00fan Stanford HAI\u2014 ampl\u00eda el rango de casos rentables. Lo que los datos indican es que la adopci\u00f3n ya no diferencia y que el factor determinante es el trabajo organizativo que rodea a la tecnolog\u00eda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62494f1 elementor-widget elementor-widget-text-editor\" data-id=\"62494f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><tbody><tr><td><p><b>\u00bfTu proyecto de IA pertenece al 6% o al 42%?<\/b><span style=\"font-weight: 400;\"> Analizamos el caso de uso, la m\u00e9trica de negocio y el coste unitario antes de que se convierta en un piloto m\u00e1s. Dos horas, sin compromiso. <\/span><a href=\"https:\/\/thecloud.group\/inteligencia-artificial\/\"><span style=\"font-weight: 400;\">Hablemos \u2192<\/span><\/a><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2776e2f e-con-full e-flex e-con e-child\" data-id=\"2776e2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-313fb2f elementor-widget elementor-widget-image\" data-id=\"313fb2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318.jpeg\" class=\"elementor-animation-hang attachment-large size-large wp-image-32581\" alt=\"Todo proyecto de IA necesita un due\u00f1o de negocio\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318.jpeg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318-300x300.jpeg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318-150x150.jpeg 150w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318-768x768.jpeg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/AI_users_versus_value_creators_20260922113318-12x12.jpeg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d096db elementor-widget elementor-widget-image\" data-id=\"5d096db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Human_inspecting_AI_neural_network_202609022024.jpeg\" class=\"elementor-animation-hang attachment-large size-large wp-image-32326\" alt=\"Control de calidad de software y pruebas QA en c\u00f3digo generado con Inteligencia Artificial\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Human_inspecting_AI_neural_network_202609022024.jpeg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Human_inspecting_AI_neural_network_202609022024-300x300.jpeg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Human_inspecting_AI_neural_network_202609022024-150x150.jpeg 150w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Human_inspecting_AI_neural_network_202609022024-768x768.jpeg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/09\/Human_inspecting_AI_neural_network_202609022024-12x12.jpeg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f22134d elementor-widget elementor-widget-image\" data-id=\"f22134d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/08\/Architecture_restricting_data_flow_202608141504.jpeg\" class=\"elementor-animation-hang attachment-large size-large wp-image-32075\" alt=\"Arquitectura de software que limita el flujo de datos y la evoluci\u00f3n empresarial\" srcset=\"https:\/\/thecloud.group\/wp-content\/uploads\/2026\/08\/Architecture_restricting_data_flow_202608141504.jpeg 1024w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/08\/Architecture_restricting_data_flow_202608141504-300x300.jpeg 300w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/08\/Architecture_restricting_data_flow_202608141504-150x150.jpeg 150w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/08\/Architecture_restricting_data_flow_202608141504-768x768.jpeg 768w, https:\/\/thecloud.group\/wp-content\/uploads\/2026\/08\/Architecture_restricting_data_flow_202608141504-12x12.jpeg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nel vasto panorama digitale del XXI secolo, la sicurezza \u00e8 la pietra angolare di qualsiasi attivit\u00e0 commerciale. Le vulnerabilit\u00e0 della sicurezza informatica non fanno distinzione tra colossi aziendali e promettenti startup.<\/p>","protected":false},"author":20,"featured_media":32581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[859],"tags":[896,883],"class_list":["post-32579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-ia","tag-producto-digital","tag-sistemas-empresariales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El 88% usa IA. Eso no significa que el 88% est\u00e9 creando valor The Cloud Group<\/title>\n<meta name=\"description\" content=\"C\u00f3mo digitalizamos el archivo del Parlamentode Guinea Ecuatorial: alcance, retost\u00e9cnicos, soluci\u00f3n y resultado. 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