{"id":19130,"date":"2022-02-04T01:00:00","date_gmt":"2022-02-04T01:00:00","guid":{"rendered":"https:\/\/thecloud.group\/?p=19130"},"modified":"2022-01-17T17:27:35","modified_gmt":"2022-01-17T17:27:35","slug":"differenze-tra-landing-page-e-squeeze-page","status":"publish","type":"post","link":"https:\/\/thecloud.group\/it\/diferencias-entre-landing-pages-y-squeeze-pages\/","title":{"rendered":"Differenze tra landing page e squeeze page"},"content":{"rendered":"
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Differenze tra landing page e squeeze page<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Sebbene ci sia ancora molta confusione riguardo alla funzionalit\u00e0 di Pagine di destinazione<\/a> y pagine di compressione<\/a>, Entrambi hanno scopi diversi.<\/span><\/p>

\u00c8 vero che possono completarsi a vicenda, lavorando insieme per ottenere risultati migliori; tuttavia, comprendere le differenze che distinguono una landing page da una squeeze page \u00e8 fondamentale per implementare una strategia di marketing digitale appropriata.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Definizione dei termini\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Per entrare nel vivo della questione, dobbiamo innanzitutto chiarire la definizione di landing page e squeeze page.<\/span><\/p>

In questo modo comincerai a notare le differenze.<\/span><\/p>

Le landing page sono pagine su cui i visitatori atterrano dopo aver cliccato su un link proveniente da un sito web, un blog, un'email, una pubblicit\u00e0, un social network e cos\u00ec via.<\/span><\/p>

Il loro approccio \u00e8 molto specifico: promuovono il traffico in modo che gli utenti compiano una singola azione, che di solito consiste nel convertire i visitatori in potenziali clienti.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Nel frattempo, pagine di compressione<\/span> appartengono a uno dei tipi di<\/span> Pagine di destinazione, ma con un obiettivo diverso: acquisire dati.<\/span><\/p>

In altre parole, si tratta di un processo in cui un visitatore fornisce il proprio indirizzo email tramite un modulo; l'obiettivo \u00e8 aumentare [il numero di visitatori]. <\/span><\/p>

il numero di abbonati presenti nel database di un'azienda, ai quali potrai in seguito offrire i tuoi prodotti o servizi.<\/span><\/p>

Queste tipologie di pagine si trovano all'inizio del funnel di acquisizione degli abbonati.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Come distinguere una landing page da una squeeze page?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Innanzitutto, \u00e8 fondamentale comprendere l'importanza per un'azienda di avere una landing page che incoraggi la vendita di prodotti o servizi e, di conseguenza, una squeeze page per acquisire gli indirizzi email dei visitatori.<\/span><\/p>

Quando si crea una landing page, \u00e8 fondamentale che abbia un obiettivo di conversione specifico e predefinito.<\/span><\/p>

Una caratteristica del<\/span> Pagine di destinazione<\/span><\/a> Sono semplici, ovvero prive di elementi che potrebbero distrarre l'attenzione dei visitatori; non hanno menu, n\u00e9 link o pulsanti per i social network. Sono progettate in questo modo per ottenere il tasso di conversione previsto da parte dell'utente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Al contrario, le squeeze page vengono utilizzate per acquisire abbonati.<\/span>.<\/b><\/p>

Per raggiungere questo obiettivo, dobbiamo offrire una proposta allettante che catturi l'attenzione del pubblico di riferimento e renda la nostra offerta irresistibile. In cambio del loro indirizzo email, offriamo un vantaggio o un omaggio, come ad esempio: la partecipazione gratuita a un evento, il download di un e-book, ecc.<\/span><\/p>

Una caratteristica delle squeeze page \u00e8 che, rispetto alle landing page, presentano un numero inferiore di elementi; sono molto concise. Meno dati vengono richiesti all'utente, meglio \u00e8, poich\u00e9 se il modulo implementato ha troppi campi da compilare, il visitatore abbandoner\u00e0 semplicemente la pagina e difficilmente vi far\u00e0 ritorno.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Miti contro realt\u00e0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Molti pensano che pi\u00f9 obiettivi ha una landing page, pi\u00f9 sar\u00e0 efficace. Non \u00e8 vero. Non ha senso impostare un gran numero di obiettivi se questo non fa altro che distrarre o confondere l'utente. Tutto ci\u00f2 che fai sulla tua landing page dovrebbe essere focalizzato su un obiettivo specifico, in base alla segmentazione del tuo pubblico.<\/span><\/p>

Un altro mito diffuso \u00e8 che le persone non leggano online, quindi le squeeze page dovrebbero avere pochissimo testo. La realt\u00e0 \u00e8 che le persone non leggono ci\u00f2 che non cattura la loro attenzione o non \u00e8 abbastanza avvincente da invogliarle a proseguire la lettura. Se il tuo testo ispira fiducia ed \u00e8 interessante, ne vedrai i risultati. Naturalmente, gli eccessi sono dannosi, quindi dovrai assicurarti che il testo della tua squeeze page sia equilibrato e rispetti i criteri stabiliti per questo tipo di pagina.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Se sei arrivato a questo punto, ti sar\u00e0 sicuramente pi\u00f9 facile distinguere tra una landing page e una squeeze page. Tieni presente che entrambe offrono la possibilit\u00e0 di generare pi\u00f9 valore per la tua azienda e di distinguerti dalla concorrenza.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vuoi trasformare digitalmente la tua attivit\u00e0? Sei a un solo passo. Ti aiuteremo a ottimizzare la tua strategia di marketing utilizzando landing page professionali. Se sei interessato a saperne di pi\u00f9,<\/span> Contattaci.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Il software 100%, personalizzato in base alle vostre esigenze, \u00e8 disponibile qui.<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Diferencias entre landing pages y squeeze pages Aunque a\u00fan existe mucha confusi\u00f3n entre la funcionalidad de landing pages y squeeze pages, ambas tienen prop\u00f3sitos distintos. Es cierto que pueden complementarse trabajando en conjunto para obtener mejores resultados, sin embargo, comprender las diferencias que delimitan una landing page de una squeeze page, es elemental para poner […]<\/p>\n","protected":false},"author":20,"featured_media":19142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[756],"class_list":["post-19130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-landing-pages"],"yoast_head":"\nDiferencias entre landing pages y squeeze pages | The Cloud Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecloud.group\/it\/differenze-tra-landing-page-e-squeeze-page\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diferencias entre landing pages y squeeze pages\" \/>\n<meta property=\"og:description\" content=\"Diferencias entre landing pages y squeeze pages Aunque a\u00fan existe mucha confusi\u00f3n entre la funcionalidad de landing pages y squeeze pages, ambas tienen prop\u00f3sitos distintos. 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